Thesolesupplier - Podcast Details

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Marketing in the MadnessHow The Sole Supplier’s Founder Turned a Side Hustle into Nike’s Top UK PartnerSend us a textWhat does it take to build one of the UK’s most influential sneaker platforms from scratch? In this episode of Marketing In The Madness, Katie Street is joined by George Sullivan, founder and CEO of The Sole Supplier, for an unfiltered conversation on building a business that’s as much about community as it is about commerce.Starting from a spare room and a sneaker obsession, George turned a side hustle into a full-funnel powerhouse partnering with major global brands like Nike, adidas, and UGG, and outperforming retail giant...2025-06-1758 min

Retail DisruptedSneakers and Scaling with The Sole Supplier FounderIt’s Neurodiversity Celebration Week. Natalie shares her own neurodiversity journey and speaks to fellow ADHD-er and founder of The Sole Supplier, George Sullivan. George is a 34-year-old founder, born and bred in London. Ten years ago, whilst working in recruitment, he started a platform to help people find shoes. Since then, that online community has grown into an 8-figure global business and a key strategic partner to some of the world’s biggest brands like Nike, Adidas, Converse, Puma, and more. George and his team have built a community of over three mill...2025-03-2018 min

پادکست آپساید - داستان استارت آپ ها - Upside Podcastفقط انجامش بده - داستان شکل گیری و موفقیت نایکیانسان اولیه، نیاز های بسار بنیادینی داشت و وقت رسیدن به نیازهای ثانویه رو کمتر پیدا میکرد.از پیدا کردن پناهگاه بگیر تا شکار. لباس برای انسان اولیه معنای خاصی در زمینه های زیبایی و راحتی نداشت و فقط سپر مقاومی در برابر سرما محسوب می شد. حتی برگ هایی که در کارتون ها و فیلم ها به عنوان شرت پاش میکرد هم در واقع به احتمال زیاد واقعیت نداره و صرفا یه جور سانسور در دنیای امروزی محسوب میشه.بعد ها با پیشرفت هایی که در علم و زندگی بشر صورت گرفت، لباس کم کم وارد مرحله جدیدی از استفاده شد.برای پوشش بدن و زیبایی عادی و محافظت در برابر سرما استفاده شد.بعد ها با توجه به وجود اودن نزاع و درگیری بین قبایل مختلف جنبه محافظتی به خودش گرفت و در دنیای امروزی که بشر راحت طلب و زیبایی گرا شده هم به عنوان پوشش و محافظ در مشاغل مختلف، هم به عنوان جنبه زیبایی و راحتی مورد استفاده قرار میگیره. این موضوع باعث بوجود اومدن کسب و کار های مختلفی در این زمینه شد و انسان روی به دوخت و دوز و فروش لباس آورد.بعدها پوشش تبدیل به یک صنعت تمام عیار شد و امروزه یکی از بزرگترین صنایع مورد نیاز بشر رو تشکیل میده. این وسط کمپانی های مختلف تولید و طراحی لباس بوجود اومدن، که خیلی ها شون با مدرنیزه کردن و برند سازی خودشون تبدیل به غول های این صنعت شدن.در این قسمت از پادکست آپساید به بررسی و معرفی یکی از برند های مطرح لباس ، خصوصا لباس ورزشی خواهیم پرداخت و داستان این که چطور شکل گرفت ، از چه روش هایی برای طراحی و برندینگ استفاده کرد رو براتون تعریف میکنممنابع:https://thesolesupplier.co.uk/news/the-history-of-nike/https://en.wikipedia.org/wiki/Nike,_Inc.Britanica"Air" Movieتماس با من:kamyab.hooshmand@gmail.com Hosted on Acast. See acast.com/privacy for more information.2024-02-2328 min $Lessons We\'re Learning$ Lessons We're LearningE17: The Sole Supplier Founder George Sullivan And Building A Multi-Million Dollar Sneaker PlatformEmilio is joined by entrepreneur George Suillian where they discuss George's journey building The Sole Supplier, one of the world's largest sneaker platforms which has grown into a multi-million dollar business.Audio: Spotify - https://linktr.ee/lessonswerelearningApple Podcasts - https://linktr.ee/lessonswerelearningAfter starting OUTREACH, my wife (Amy) and I had our first child meaning Amy had to take a step back from the business. We came up with the idea for me to start a podcast so I could have meaningful conversations with industry...2023-07-171h 16

The Story Club#18 George Sullivan - Growing A Business, Creating A Community & Going All In On What You LoveMeet George Sullivan, the king of Sneakers. He doesn’t call himself that, George is way too sound and far too modest for that. Although there are many who would consider him as such. George is the Founder of The Sole Supplier: www.thesolesupplier.co.uk. But that’s just one small part of who he is, and we go into his journey here. We talk about the amazing kicks his parents picked out for him as a toddler. Being a ‘troublemaker’ and getting kicked out of school a...2023-05-1753 min

Mindset MashupGeorge Sullivan talks about mindset, decisions on Europe's Biggest trainer/Streetwear PlatformThis episode we are talking to the founder of Europe's biggest search and comparison platform for sneakers and streetwear @thesolesupplier George is an excellent example of leaders, honourable, genuine and someone who understands himself. What is incredible about George is not the 7 figure business but his character and values. We will be discussing the mindset, decisions, and strategies it took for him to reach his 7 figure success, so don't miss the chance to get the inside mind from a real business owner and learn the secrets of success. Follow me on: Instagram: @realtalkgeorge TikTok: @realtalkgeorge0 Follow The Guest: @georgesullivannts @thesolesupplier Availab...2023-01-2552 min

Tripled Up Sneakers Podcast#3 (S2) | Sneaker Support Group with @emilyatkins96This week on The Doubled Up Podcast, Matt and Scott are joined by Emily Atkins of The Sole Supplier (@thesolesupplier) to discuss her journey into the industry and the growth of the company over the past few years. Matt hosts SHEWS ROUND, exploring Nike's further movement into the world of NFT's and their attempts to block Adidas products entering America. Scott shares his DOUBLE UP, DOUBLE DOWN picks for the week and Emily takes on the infamous ROTATION GAME! Follow @doubleduppodcast on IG Use #doubleduppod for features You can find Matt @swsneakers_ and Scott @_sneakerteacher...2021-12-201h 36

Sofa King PodcastEpisode 616: Nike: Success, Sneakers, and SweatshopsOn this episode of the Sofa King Podcast, we talk about Nike. It is known around the world as the juggernaut of athletics. In fact, within a decade of opening, they controlled the majority of the sports equipment market. They were founded by a home-town coach and his student in Oregon. But they exploded into one of the most important corporations of a generation. Phil Knight and Bill Bowerman ran Nike. They helped create Michael Jordan, invented sneaker culture, and made us all want to “just do it.” They also cashed in on child labor, ran sweat shops, and help dest...2021-11-091h 46

The Panel Online#8 An Hour with Emily Atkins of The Sole Supplier - The Panel Clubhouse Sessions Season 2In the eighth episode of season 2, @rain_nelson_445, @blcklistd and @millzgp are joined by @emilyatkins96 of @thesolesupplier to talk about how she migrated from the music industry to the sneaker industry, working for The Sole Supplier as well as address some of the controversy that has been recently aimed at the brand.Make sure to follow us on your podcast app, on Clubhouse and on Instagram www.instagram.com/thepanel.online. Finally, remember to use the hashtag #thepanel on your sneaker pics!Stay safe, stay blessed.The Panel 2021-10-021h 34

Method in the MadnessEpisode 24: George Sullivan - CEO & Co-Founder of The Sole SupplierGregor sits down with George Sullivan, CEO and Founder of The Sole Supplier, Europe's leading online destination for all things sneaker culture-related. George tells us his incredibly inspiring story of turning his small footwear blog into a rapidly growing successful business with over 3 million monthly users, delivering over £20m in revenue to its retailers per year. He also discusses the importance of building a great team and the mindset required for developing your own business. And both Gregor and George chat about where their interest in personal development originated and how they keep themselves motivated. Find out more about The S...2020-05-1900 min

The Raw Influence Podcast#5 BIG Shoes to fill with George Sullivan!I and George Sullivan sit down in this epic podcast episode discussing George's business The Sole Supplier https://thesolesupplier.co.uk/. The Sole Supplier has grown to become Europe's largest trainer content news and review site. George has been at the helm throughout this journey of impressive growth. George and I sat down and discussed everything from @thesolesupplier, business growth, mental/physical challenges and creating a thriving workforce that enjoys their job! Not to be missed out now on YouTube, Spotify, iTunes & Google Play. 2019-09-2500 min

The Sole Supplier PodcastLogan Sama - His Favourite Sneakers & Being An OG Sneakerhead | The Sole Supplier Podcast #13George Sullivan (CEO of The Sole Supplier) and Alex Vas are joined by Grime DJ Logan Sama. They discuss: - Logans favourite sneakers including Nike Air Max BW x Stash and WHY?! - How Esports is mixing with the sneaker and streetwear scene. - Can you buy Off White x Nike in Fortnite?! - Being the biggest Grime DJ in the world. - Warhammer Skills - Keepin It Grimy Podcast - What has motivated Logan to succeed?2019-06-091h 16

The Sole Supplier PodcastWhat Is Real Influencer Marketing? | Jon Wexler | The Sole Supplier Podcast #11George Sullivan (CEO of The Sole Supplier) and Alex Vas are joined by Jon Wexler, VP of entertainment and influencer marketing for adidas. This very special edition of The Sole Supplier podcast was filmed at the house of classics event in Paris. They discuss: - A day in the life of Jon Wexler - Kanye West and adidas - What is influencer marketing? - How has influencer marketing changed? - How do you get into the industry? - What defines a classic? - Jon's top...2019-05-2847 min

The Sole Supplier PodcastThe Sole Supplier Podcast #10 - Crep Select Owner Laurence RoullandGeorge Sullivan (CEO of The Sole Supplier) and Alex Vas are joined by Lawrence Roulland owner of Crep Select - an independently owned store in Lewisham for Trainers, exclusives and sold out styles. They discuss: - Taking real ownership of crep select - Looting during the riots - The cost of running a shoe store in London - Keeping your image in line with your store - Keeping up with the demand for womens trainers - Using a pair of Virgil signed shoes f...2019-04-301h 17

The Sole Supplier PodcastThe Sole Supplier Podcast #9 - Andy Wilson aka the_sneakerdog - The economics of sneakersGeorge Sullivan (CEO of The Sole Supplier) and Alex Vas are joined by Andy Wilson aka The_Sneakerdog. Andy is a trader with insights into the sneaker industry and how brands create hype around releases. They discuss: - How much do brands make from hype products? - The economics of sneakers - How big is the high heat market? - What factors affect the cost of production? - Which brands is the most profitable? - The effect of Brexit on buying sneakers?2019-04-221h 16

The Sole Supplier PodcastThe Sole Supplier Podcast #8 - Franklin Boateng aka The King Of TrainersCOMPETITION - Comment on the YouTube video for your chance to WIN £100. Youtube - https://www.youtube.com/watch?v=pOS51eHJSuk iTunes - https://podcasts.apple.com/gb/podcast... Spotify-https://open.spotify.com/show/4ZtWG2R... George Sullivan (CEO of The Sole Supplier) and Alex Vas are joined by Franklin Boateng aka The King of Trainers. Franklin is arguably the UK's biggest sneakerhead and considered an authority on all things trainer related. - Becoming known in the sneaker industry. - Stopping crime by providing jobs in in...2019-04-171h 15

The Sole Supplier PodcastThe Sole Supplier Podcast #7 - Alexandra Hackett aka Mini Swoosh (Studio ALCH) & Meg Parry (Studio ALCH)COMPETITION - Comment on the YouTube video for your chance to WIN £100. iTunes - https://itunes.apple.com/gb/podcast/the-sole-supplier-podcast/id1454931857?mt=2 Spotify - https://open.spotify.com/show/4ZtWG2RGkAu9T7fY6rE8pW YouTube - https://www.youtube.com/playlist?list=PLCghfy6E718aNipvlL_ZxyEJ0y-eoV6tN George Sullivan (CEO of The Sole Supplier) and Alex Vas are joined by Alexandra Hackett aka Mini Swoosh (Studio ALCH) and Meg Parry (Studio ALCH), who host their own UK sneaker podcast (UK6) which is a show about streetwear and sneakers specifically for wom...2019-04-071h 19

The Sole Supplier PodcastThe Sole Supplier Podcast #6 - Jasmine Lasode 'Air Max 97 London Summer Of Love' - Nike ON AIRCOMPETITION - Comment on the YouTube video for your chance to WIN £100. iTunes - https://itunes.apple.com/gb/podcast/the-sole-supplier-podcast/id1454931857?mt=2 Spotify - https://open.spotify.com/show/4ZtWG2RGkAu9T7fY6rE8pW YouTube - https://www.youtube.com/playlist?list=PLCghfy6E718aNipvlL_ZxyEJ0y-eoV6tN George Sullivan (CEO of The Sole Supplier) and Alex Vas sit down and talk with Jasmine Lasode, designer of the Nike Air Max 97 London Summer Of Love / Air Max 97p - What it's like to work with Nike designing her own sn...2019-03-311h 18

The Sole Supplier PodcastThe Sole Supplier Podcast #5 - Ask The Audience EditionCOMPETITION - Hit LIKE & drop a COMMENT on the YouTube video for your chance to WIN a £100 voucher. iTunes - https://itunes.apple.com/gb/podcast/t... Spotify - https://open.spotify.com/show/4ZtWG2R... George Sullivan (CEO of The Sole Supplier) and Alex Vas are back with Sole Supplier residents Chris and Dan for an ask the audience special. We answer all of your IG questions and discuss: - Is the Yeezy hype dying? - How to get into the sneaker industry - Our favourite pairs - The future of sneakers ...2019-03-241h 06

The Sole Supplier PodcastThe Sole Supplier Podcast #4 - Morgan Weekes AKA MorprimeGeorge Sullivan (CEO of The Sole Supplier) and Alex Vas are back with a very educational episode featuring: Morgan Weekes aka Morprime joins us to discuss - How he first got involved in sneakers - The life of a brand consultant - His top tips on how to get involved in the sneakers industry. - Knowing your worth with brands. - The addictive nature of collecting.2019-03-211h 28

The Sole Supplier PodcastThe Sole Supplier Podcast #3 - Kola Tytler (Dropout Milano) & Emily Atkins (Head of The Sole Supplier Community)George Sullivan, CEO of The Sole Supplier and Alex Vas are back with a very educational episode featuring: Kola Tytler, associate of the Yeezy Mafia and founder of Dropout Milano discusses - The early days of Yeezy Mafia. - What the brands think. - How Dropout Milano got into the resale market. - What brands think of resellers. - What collaboration is coming next for Nike. - How to build a bot. Emily Atkins, Head of Community at The Sole Supplier discusses - H...2019-03-1056 min

The Sole Supplier PodcastThe Sole Supplier Podcast #2 feat. Ari Petrou & Ediz SalahThe second episode of The Sole Supplier podcast features Ari Petrou (UKs biggest Hypebeast) and Ediz Salah (Nicest guy on Instagram) This episode features a range of topics including: - How Ediz and Ari Petrou create influence on social media. - Blake Linder vs Ari Petrou beef - What does everyone think of the word influencer? - What motivates us to post on social media? Subscribe for future episodes.2019-03-031h 19

The Sole Supplier PodcastThe Sole Supplier Podcast #1The Sole Supplier's debut podcast discussing sneakers, hype, streetwear and the UK footwear industry from George Sullivan, Alex Vas and Dan Timcke.2019-03-021h 09