Shows
iDigress with Troy Sandidge87. Is Organic Social Media A Marketing Channel That Generates Positive ROI With CMO Of Agorapulse (Part 2)Is organic social media a legitimate marketing channel that can be measured and prove positive ROI?This a question that has stunned many marketers, crippled many social media marketers, and is something many still question today, especially C-suite executives like CMOs, CFOs, and CEOs who need to allocate budgets and see positive returns on marketing initiatives. This episode is Part Two-Part of a conversation where you'll learn:How social media stacks up against other marketing channelsReasons to double-down on organic social media, now more than everThe 3 metrics you should build into every social media c...
2023-04-1824 min
iDigress with Troy Sandidge86. Is Organic Social Media A Marketing Channel That Generates Positive ROI With CMO Of Agorapulse (Part 1)Is organic social media a legitimate marketing channel that can be measured and prove positive ROI?This a question that has stunned many marketers, crippled many social media marketers, and is something many still question today, especially C-suite executives like CMOs, CFOs, and CEOs who need to allocate budgets and see positive returns on marketing initiatives. This episode is Part One of a Two-Part conversation where you'll learn:How social media stacks up against other marketing channelsReasons to double-down on organic social media, now more than everThe 3 metrics you should build into every social m...
2023-04-1825 min