Shows
iDigress with Troy Sandidge133. Hoodies, Hip-Hop & Cultural IP: The ROI Of Owning Your Brand Identity To Maximize Revenue, Reach & Relevancy With Evante Daniels [Masterclass Part 3]From hoodies to hip-hop, from cultural influence to corporate boardrooms—your identity is your brand’s greatest asset. In this Masterclass episode, Evante Daniels returns to unpack the power of authenticity in branding and how embracing your unique identity can translate into profitability. We explore the psychology behind brand confidence, the impact of personal style in professional spaces, and why cultural IP is one of the most undervalued assets in business.But here’s the truth—if you don’t tie your branding and positioning to ROI, the market won’t either. Evante breaks down why companies cut diversit...
2025-02-2145 miniDigress with Troy Sandidge132. Culture Shock To Capital Gains: The Branding Science Black Businesses Need To Succeed With Evante Daniels [Masterclass Part 2]Your brand name isn’t just a name: it’s your gateway to capital, credibility, and growth! From culture shock to capital gains, your brand could be the key to unlocking major opportunities or keeping you stuck in the hustle. In this masterclass episode Part 2 with branding expert Evante Daniels, we break down the branding science Black businesses need to succeed!We dive deep into:Why your brand name can be the difference between getting funded or forgottenThe two ways to create demand (and why most fail)How to position your brand for growth without losing cult...
2025-02-2136 miniDigress with Troy Sandidge131. Branding Truths, Lies, & Pet Peeves! What You're Getting Wrong With Your Brand & How To Fix It With Evante Daniels [Masterclass Part 1]Branding is NOT just your logo, colors, or typography. It is perception. It is how people see you, interpret you, and experience you.In this masterclass episode, creative strategist and brand expert Evante Daniels, CSO & Founder of Seeqer, breaks down his biggest branding pet peeves, why marginal market differentiation is the key to success, and how trying to be too different can actually hurt your brand. If your brand stands out more than 5% from the standard, you risk losing connection with your audience. Think of it like seasoning—too much, and no one wants to eat it....
2025-02-2017 min