Shows
The Internal Marketing PodcastEpisode #15 - How Internal Comms & Marketing Can Partner to Win (with Arlene Amitirigala)There can no longer be any separation between your company's internal messaging to employees, and its external messaging to your customers. Platforms, like social media, make it easy for employees to share information with their networks...which likely includes current and prospective customers. This means that your employees are key stakeholders who can help or hurt your goals to build the brand and drive growth.Your internal and external messaging, therefore, have to be aligned; and that alignment best happens when the marketing and internal communications functions have a solid strategic partnership. In this episode, w...
2021-12-1335 min