Shows
The Copernican ShiftThe Hidden Danger of Marketing PreconceptionsGathering customer insights is so important we’re doing a second show about it. In this follow-up podcast to my discussion with Sonia Sahney, I go into more detail about the time I literally went into people’s homes and watched them do their laundry. It’s taking customer insights to the extreme, and it’s a valuable lesson on how our preconceptions can negatively impact our marketing strategies.2022-03-2422 minThe Copernican ShiftHow to Gather Real Customer Insights, with Sonia SahneyThe key to being customer centric is understanding your customers. And the best way for you, as a marketer, to understand your customer is to leave the friendly confines of your office or Zoom call and actually engage with the people you’re trying to market to. Sonia Sahney of GE Healthcare joins me for a discussion about customer insight, and ways to help your customers better understand their customers. Sonia is the CMO of Molecular Imaging at GE Healthcare. You can find her on LinkedIn.2022-03-2231 min