Shows
10PlusBrandThe Best Thing from This Presidential Election: Get Rid of Electoral College - You and Me! _Joanne Z. Tan_Season 2, Episode 39It is time to get rid of the electoral college! All voters, regardless of their political affiliation, are disenfranchised because the power of our votes are either diluted or inflated, depending entirely on where you live.
This is contrary to the intention of the Constitution and its Amendments regarding equal rights under the law. This is against the “one person, one vote” principle. This is a non-partisan issue.
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Across the political spectrum, advocates for abolishing the electoral college system include Brookings Instit...
2024-10-2704 min
10PlusBrandEpisode 85: How Political Correctness & Self Censorship Erodes Freedom & Democracy_30 Seconds of Anything_Joanne Z. TanWhen you are not speaking your mind, you give your power away.
Both our adversarial legal system and our two-party system are set up to serve the truth, not vice versa. Citizens’ life should not be based on any interest groups’ agenda.
Love the truth, stand by your principles and free yourself from self-gagging and self-boundage by any versions of whimsical politics, which is not the same as truth.
And don’t underestimate that the vast majority of people thirst for truth, respect truth, and respect those who speak the truth, - popular or not.
- T...
2023-03-2301 min
10PlusBrandEpisode 84: Ukraine War & World War III? Mass Shootings & Democracy_Interview of Notables & InfluencersPutin's Ukraine War; Third World War? Mass shooting in America; What can be done to sustain American democracy? ... The following topics are discussed during an interview by Joanne Z. Tan of political science Professor Jason Wittenberg at UC Berkeley, on Feb. 22, 2023, for the podcast "Interviews of Notables and Influencers":
1. Ukraine War: Is it a proxy war between the US and Russia? What will happen if Russia wins? What will happen if Russia loses? Will insisting on getting Crimea returned to Ukraine increase or decrease the probability of a negotiated solution?
2. What role China will ply in...
2023-03-011h 20
10PlusBrandEpisode 83: Unique Value Proposition, Brand Positioning on LinkedInYour LinkedIn profile is an important place for your unique value proposition and brand positioning, - for personal brand, and/or business brand. However, many LinkedIn "experts" got it wrong.
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(About 10 Plus Brand: In addition to the “whole 10 yard...
2023-02-2707 min
10PlusBrandEpisode 82: Rebrand, Brand Build, Brand Equity, Brand Management: Why & How, ROI - by 10 Plus Brand, Inc.Brand equity leads to superb ROI, and is a function of rebrand, brand management, brand build, at a company's birth, growth, and rebirth. Brand building seems a never-ending process, but it is FAR more than building a book of business.
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(About 10 Plus Brand: In addition to the “whole 1...
2023-02-1305 min
10PlusBrandEpisode 81: Best three Super Bowl Ads, 2023_rated by 10 Plus BrandTop 3 Super Bowl Ads, 2023! This is the 4th year in a row for 10 Plus Brand to rank the best Super Bowl Ads. BTW, we have accidentally become a trendsetter!
Our authority is recognized by leading rating services, who awarded us as the Top Advertising Agency, Top TV Commercial Agency, Top Full Service Digital Agency, Top Video Production Agency… among 36 awards in 2023 by prestigious B2B service rating companies such as Clutch.
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2023-02-1305 min
10PlusBrandEpisode 80: Excerpt from Joanne Z. Tan’s Memoir_”Who passed away?”"Ma'am, who passed away?" Recalling a funny language mistake more than 40 years ago, an excerpt from Joanne Z. Tan's memoir "50 dollars & a Tiger Balm - 40 years in the US"
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(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and co...
2023-02-1302 min
10PlusBrandEpisode 79: What is the ”Secret Sauce” for 10 Plus Brand to Win 36 Awards in 2023?To watch it as a video
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In 2021, 10 Plus Brand won only 2 awards.
In 2022, we won 6 awards.
In 2023, we won 28 from Clutch, a prestigious B2B service ranking agency, trusted by most B2B companies; and 6 more from Expertise.com and DesignRush.
We want to share with you our "secret sauce".
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they...
2023-02-1204 min
10PlusBrandEpisode 78: TikTok’s Censoring Americans, and what you can do about it_30 Seconds of Anything_Joanne Z. Tan_10 Plus BrandTo read it as a blog post
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A Chinese balloon does not do nearly as much harm as TikTok, but most people don't realize it.
TikTok closed my account without warning, notice, explanation, because it did not like my voice in support for Nancy Pelosi's visit to Taiwan, and her meeting pro-democracy activists there last August.
But the most dangerous thing is what you and I cannot see...
2023-02-0502 min
10PlusBrandEpisode 77: Prince Harry’s Book Spare, is like a never ending Shakespeare tragedy_Joanne Z. Tan_10PlusBrand.comTo read it as a 1-min blog
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"Spare", authored by Prince Harry, damages Prince Harry himself & his own family, King Charles III, Prince William, the entire British royal family and the monarchy, for decades to come, as a Shakespeare tragic drama, LIVE.
One can NOT be redeemed by crushing others, no matter how “justified” one thinks.
The royal family did a bargain at a cost: glamor, status, wealth, titles, - all sy...
2023-01-1302 min
10PlusBrandEpisode 76: Silicon Valley’s AI frenzy with Open AI, ChatGPT, DALL-E, ... and the future of writers, artists, marketing & human creativityThis podcast address these important issues:
- Open AI, ChatGPT, DALL.E2, ... AI is incredibly limited now, its “greatness” is a misleading impression.
- AI is FAR from writing with a high level of nuance, complexity, intellectuality, originality, and creativity.
- High quality ORIGINAL content cannot be recycled from mediocre content online: “Garbage in, garbage out”.
- AI can NEVER replace human originality. The joy of human creativity is both THE means and THE end.
- Good news: Chat GPT and DALL.E2 are increasing the value of original art....
2023-01-1212 min
10PlusBrandEpisode 75: Elon Musk is ruining his own brand! - 30” of Anything_Joanne Z. TanElon Musk's brand is not as hopeless as Donald Trump's, but if Elon continues his reckless words and acts, listens to no one except himself and his yes-men, his brand will be ruined.
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...
2023-01-0801 min
10PlusBrandEpisode 74: Barbara Walters_Right In Your Face, but SO WHAT?_30 seconds of anything_Joanne Z. Tan_10PlusBrandBarbara Walters was not liked by many men, even women, since she was aggressive, vain, and often right in your face. But she simply didn't give a damn. What made her a super star and an inspiration to so many?
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(About 10 Plus Brand: I...
2023-01-0200 min
10PlusBrandEpisode 73: To be Creative is the Joy of Life_30 seconds of anything_Joanne Z. Tan_10 Plus Brand
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"To be creative in matters big and small is to share God's passion", said Joanne Z. Tan.
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
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2022-12-2900 min
10PlusBrandEpisode 72: Where does confidence come from?_30 Seconds of Anything_Joanne Z. TanWhere does confidence come from? According to Joanne Z. Tan, CEO and brand strategist at 10 Plus Brand, Inc.: "1 + 1 = 2": Get out of your comfort zone + Just do it = Confidence.
It is a process of overcoming one's self-limiting beliefs, with vision, focus, and most importantly, persistent actions in small steps.
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2022-12-2901 min
10PlusBrandEpisode 71: Eat Chocolate AND Lose Weight_3 Secrets_by_Joanne Z. Tan_10 Plus BrandYou CAN eat chocolate AND lose weight at the same time - here are three "secrets": How, What Type, and a homemade chocolate recipe for diabetics and dieters.
Have a very chocolaty New Year without extra weight!
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(Abo...
2022-12-2805 min
10PlusBrandEpisode 70: Rating 6 famous American womenLikable? Ambitious? Brilliant? - If yes, you may be a leader; if a WOMAN leader: X3!
This is Joanne Tan of 10 Plus Brand.
A brief case study of 6 famous women: Barbara Bush, Michele Obama, Hilary Clinton, Kamala Harris, Liz Cheney, and Nancy Pelosi. I will rate the top two or three for the first two categories of ambition and brilliance.
Three of them are ambitious: Hilary Clinton, Kamala Harris, Nancy Pelosi. Michele Obama repeatedly said that she would never run for president in spite of her popularity, - this has made her more l...
2022-12-2805 min
10PlusBrandEpisode 69: Meta’s Huge Loss and Apple’s Big Win in 2022_Business, Brand, and Marketing Strategies_by Joanne Z. TanIn 2022, Meta’s stock has lost about more than half a trillion dollars in value, while Apple’s revenue is expected to increase at around 6%, to be around $88+ billions.
So, what has that got to do with marketing strategies, brand strategies, and business strategies? Here is a case of Meta and Apple - what they did right, and what they did wrong in 2022.
Now the question is: Which comes first – business strategies before brand strategies and marketing strategies? Or vice versa?
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2022-12-0514 min
10PlusBrandEpisode 68: ”Us vs. the Problems”, NOT ”Us vs. Them”_30 Seconds of Anything_by Joanne Tan_10PlusBrandUs vs. The Problems, NOT “Us vs. Them”
Elections come, elections go. In a football loving country with only two political parties, the FALSE sense of opposition can destroy national unity with “Us vs. Them” thought distortion, when it is TRULY “Us vs. the Problems” we ALL face.
Truth is seldom in the extremes, but more often than not, in the middle.
Whatever party you vote for, be the change you want to see in America: country first. Respect fellow countrymen’s humanity, and uphold our democracy based on the rule of law.
This mindset...
2022-10-0800 min
10PlusBrandEpisode 67: 8 Brand Elements for Businesses, Leaders, or Organizations_by Joanne Z. TanHere are 8 brand elements which, when used well, can substantially enhance a company's digital marketing, branding and brand building with strategies, content, logo, website, video, LinkedIn, SEO.
As the economy is in a soft landing, and perhaps heading into a recession, doing more with less during times of inflation is key to your company’s success. What are the low hanging fruits in digital marketing for you?
The upcoming book “How to Become a Brand: Decode, Create, Amplify” by Joanne Z. Tan, founder, CEO, and brand strategist of 10 Plus Brand, Inc, will discuss the following eight brand element...
2022-10-0216 min
10PlusBrandEpisode 65:Queen Elizabeth’s ”4 Ds” Behind her 70 years’ Rule_30 Seconds of Anything_by Joanne Tan_10PlusBrandI'd summarize Queen Elizebeth II's brand with 4 Ds: Duty, Decency, Dignity, and Discretion.
With her commitment to her service, her kindness, intelligence, and toughness In making hard decisions such as stripping her son Prince Andrew' royal titles, she demonstrated discretion and integrity, which enhanced her dignity, and the monarchy's relevancy in this modern world.
These virtues were the reasons why she ruled 70 years through many tumultuous times, external and internal. Her dutifulness, decency, dignity and discretion made her widely respected and loved, and turned herself into a unique brand: the GREAT, yet self restrained Queen Eli...
2022-09-1000 min
10PlusBrandEpisode 64: What do Serena Williams, Michael Phelps, and Sports Superstars have in common? 30 Seconds of Anything_by Joanne Tan_10PlusBrandSerena Williams, Michael Phelps, Michael Jordan, Muhammad Ali, ... what do these sports superstars have in common? Will power, drive, tenacity, talent, and HARD WORK.
They have transcended their greatness in their respective fields, to become symbols of human strength, - mental, physical, and spiritual. Their legacy will inspire humanity for generations, not because they won more than they lost, but because of their imperfect records that proved their strive for greatness when most people would give up. They have shown us how to #beYourOwnBrand, and #beYourOwnSuperpower.
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2022-09-0400 min
10PlusBrandEpisode 63: New York City’s Red Light Zone & Brandeis University 40 years ago_excerpt 2, Joanne Tan’s Memoir- To watch it as a video
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I am continuing my personal stories published in the last Newsletter, an excerpt from my upcoming memoir 50 Dollars and a Tiger Balm: 40 Years in the US.
After missing the flight and losing my suitcase on August 25, 1982, I ended up at the Chinese Consulate in New York City with a bunch of government sponsored students (I was self sponsored.)
The Chinese Consulate
New York City’s Red Light Zone
“God”
Ar...
2022-08-2815 min
10PlusBrandEpisode 62: ”50 Dollars and a Tiger Balm: 40 Years in the US”, Introduction to a memoir by Joanne TanWatch it as a video
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Coming to America 40 Years Ago_Memoir by Joanne Tan:"50 Dollars & a Tiger Balm: 40 Years in the US"
Last summer, my 30-second video to celebrate my 39th year of landing in the US was quoted by CNN’s news anchor Jim Acosta on Tw...
2022-08-2010 min
10PlusBrandEpisode 33: More than 11 Olympic medals - how Allyson Felix became her own brandMore than 11 Olympic gold medals: Allyson Felix became her own brand after Nike cut her pay because she was pregnant.
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In 2018, when she was renewing Nike’s seven-year sponsorship while being pregnant, Nike cut her pay by 70% and would not make any guarantees if her performance dropped due to giving birth. How Allyson Felix responded was significant in five ways.
As a brand builder and marketer, I am thrilled that she won her...
2021-08-1405 min
10PlusBrandEpisode 8: In the digital age, ANYONE can be an ”influencer”, but what you need to do to be a real one?Social media does not elevate anyone to be more than who they are. Neither can bots become "real life heroes".
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A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.
Anyone can be an influencer, but you first need to have a game plan: what kind of influencer you want to be, whom you want to influence. Do you ha...
2020-10-2202 min