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Jewellers Academy Podcast
271. From Beginner to Maker: Inside the Foundation in Silver Jewellery with Tutor Laura-Jayne
In this week's episode of the Jewellers Academy Podcast, host Anna Campbell chats with tutor and mentor Laura-Jayne of Small Dog Silver about the Foundation in Silver Jewellery course - the perfect starting point for beginners wanting to make beautiful jewellery from home. Laura-Jayne shares her passion for mentoring new makers, watching them grow from total novices to confident creators. Together, Anna and Laura-Jayne dive into what the 5-week online Foundation course offers, from learning essential techniques like saw piercing, soldering, and stone setting, to creating five stunning finished pieces: two rings, two necklaces, and a pair of earrings. They al...
2025-08-04
34 min
Jewellers Academy Podcast
270. The Visibility Retreat: A Game-Changer for Your Jewellery Business
In this week’s episode of the Jewellers Academy Podcast, Jessica Rose is joined by Anna Campbell, Kelly Twigg, and Emma René to introduce something brand new: the first-ever Jewellers' Visibility Retreat, happening this September in Brighton, England. This intimate, in-person, three-day event is designed for jewellery business owners who are ready to get seen, connect deeply with their brand, and confidently attract customers, just in time for the busy Christmas sales season. You will learn about what to expect from this immersive retreat: powerful hands-on workshops in email marketing, social media strategy, smartphone photography, and vis...
2025-07-28
31 min
Jewellers Academy Podcast
269. Overcoming Obstacles: How Jane Taylor Built a Thriving Jewellery Business
In this week's episode of the Jewellers Academy Podcast, Jess talks with fine jeweller and tutor Jane Taylor, to talk about her creative journey into jewellery making. From childhood badge-making to running her own boutique jewellery store in Godalming, UK. Jane shares about the winding road that led her to jewellery. From early experiments with polymer clay, to leaving an apprenticeship in search of creative freedom, to building her own brand and shop that's now part of a thriving creative hub. Jane shares the lessons she's learned through decades in the industry, including working for other jewellers, surviving...
2025-07-21
31 min
Jewellers Academy Podcast
267. Pricing, Stockists & Standing Out: Why Alternative Events Could Be Your Secret Weapon with Hannah from Slab Jewellery
In this week's episode of the Jewellers Academy podcast, host Elin Horgan is joined by Hannah Royce-Greensill, founder of Slab Jewellery, whose path to becoming a full-time jeweller began in an unexpected place, freelance web design. Hannah shares how she balanced both careers in the early stages, using her digital skills to support herself while slowly and steadily growing her jewellery business. Hannah opens up about the power of being bold in growing her jewellery business and how a single, heartfelt Instagram post about her dream to be stocked at Clifton Rocks in Bristol led to real-world r...
2025-07-07
38 min
Jewellers Academy Podcast
262. Redesigning Her Life: How Jeweller Risza Found Confidence, Craft, and Community
In this inspiring episode, Jess spoke with jewellery artist and tutor Risza Lopes da Cruz, whose creative journey spans continents—from East Timor to Brighton, England. Risza shares how her love of jewellery making began with beading in Southeast Asia and evolved into a thriving business rooted in cultural heritage and personal meaning. Discover how she navigated the challenges of starting over in a new country, overcame imposter syndrome, and transformed her passion into a profession through the structured support of Jewellers Academy’s Diploma programs. Now a tutor herself, Risza opens up about the emotional depth behi...
2025-06-02
36 min
Jewellers Academy Podcast
260: The Power of Small Steps: How a Diploma Changed Jessica Croft's Career
In this episode of the Jewellers Academy Podcast, Anna Campbell sits down with diploma graduate and full-time jeweller Jessica Croft of Homebird Jewellery to reflect on her incredible 11-year journey in the world of jewellery making. Jess shares how the Jewellers Academy Diplomas reignited her creative spark, helped her build technical skills, and gave her the confidence to fully embrace her identity as a jeweller. From silverwork to metal clay, we explore the power of incremental learning, mindset shifts, and the value of community in transforming your jewellery journey. Whether you're just starting out or...
2025-05-26
53 min
Jewellers Academy Podcast
259. Polishing Secrets for Jewellers: Tools, Techniques & Finishes with Jessica Rose and Kelly Twigg
In this week’s episode of the Jewellers Academy podcast, Jess and jeweller Kelly Twigg dive into the often underappreciated craft of polishing and finishing jewellery. Drawing on Kelly’s experience from the Diploma in Silver Jewellery, they explore the techniques, tools, and creative choices that bring a piece to life. From filing and sanding to hand polishing and finishing styles, this conversation covers the essentials for jewellers at all levels. You’ll learn why quality tools matter, how different finishes influence the final look, and what safety measures are crucial in your workspace. Whether you’re refining...
2025-05-19
27 min
Jewellers Academy Podcast
257. 10 Things No One Tells You about Setting Up and Running a Jewellery Shop with Tori Foster
In this week’s episode of the Jewellers Academy Podcast, host Anna Campbell chats with jeweller and shop owner Tori Foster to talk about the real journey of opening a jewellery shop — the trials, the joys, and everything in between. Tori shares how she made the leap from maker to shop owner, revealing the ten things no one tells you about setting up and running a jewellery store. From learning that things won’t always go to plan to discovering the hidden benefits of having a creative haven, Tori offers insights for any jeweller dreaming of their own sp...
2025-05-05
32 min
Jewellers Academy Podcast
255. Learning Never Stops: The Surprising Benefits of Revisiting Jewellery Skills with Iris Van Steenwinckel
In this week's episode of the Jewellers Academy Podcast, Kim Thomson talks with goldsmith and educator Iris, whose unique journey through jewellery and cultural sciences has shaped two distinct jewellery brands and a passion for teaching. Iris shares how her creatively rich upbringing and formal training led her to a multifaceted career, balancing bespoke design with a commercial line, all while running hands-on workshops for aspiring makers. Covering the art of jewellery making, the value of continuous learning, and how the Jewellers Academy Silver Diploma helped Iris refine her skills and grow in confidence. This is an episode packed...
2025-04-21
1h 02
Jewellers Academy Podcast
253. Creating Fine Jewellery - Advice from a Goldsmith with April Dace
In this episode of the Jewellers Academy Podcast, jeweller and tutor April Dace dives into the art and precision behind her Tiara Wedding Ring masterclass. With over a decade of experience in fine jewellery, April shares invaluable insights into bespoke design, stone setting, and how to craft bands that perfectly frame existing rings. From sketching with accuracy to selecting the right jewelry tools, she covers the must-know techniques and pricing strategies that help elevate both your work and your business. Whether you're new to jewellery making or deep into your journey, this episode is packed with practical advice on...
2025-04-07
36 min
Jewellers Academy Podcast
251. 10 Mistakes Jewellers Make with Their Pricing - with Jessica Rose
Pricing your jewellery correctly is one of the most important—and challenging—aspects of running a successful business. In this episode of the Jewellers Academy Podcast, Jess breaks down the 10 biggest pricing mistakes jewellers make and how to avoid them. From undercharging for your time to overlooking hidden costs, we cover the most common pitfalls that could be holding your business back. You’ll learn why comparing prices with competitors can be misleading, how discounting impacts your brand value, and why pricing is an ongoing process rather than a one-time decision. If you’re ready to take...
2025-03-24
39 min
Jewellers Academy Podcast
250. SEO for Jewellers: How to Optimize Your Website with Aime Cox from Studio Cotton
In this week's episode, Kim Thomson chats with Aime Cox from Studio Cotton about her journey as an entrepreneur, the importance of passion in business, and how to make SEO accessible and engaging for small businesses. They discuss the power of SEO over social media, the significance of optimizing product descriptions, and leveraging trends for product collections. Aime also shares practical tips for enhancing online presence, including the importance of product descriptions, photography, and regular website updates. Takeaways SEO can be more effective than social media for conversions. Sharing expertise builds...
2025-03-17
50 min
Jewellers Academy Podcast
249. 5 Top Tips for Making Sea Glass Jewellery with Kelly Twigg
In this week's episode, I’m joined by Kelly Twigg, and we’re talking all things sea glass. She shares her top 5 tips including how to find the best pieces, different ways to set them, and the do’s and don’ts of drilling (because yes, sea glass can crack if you're not careful!). Whether you're just starting out or already working with sea glass, Kelly’s expert advice will help you take your designs to the next level. Plus, she spills the details on her brand-new sea glass jewellery course—currently at a special discounted price! We talk a...
2025-03-10
25 min
Jewellers Academy Podcast
248. Opening my Dream Jewellery Shop After Completing the Diploma in Silver Jewellery - with Alice Catherine Jewellery
This week on the Jewellers Academy podcast, Jess is chatting with the amazing Alice of Alice Catherine Jewellery about her journey from total beginner to running her own thriving jewellery business on the Isle of Lewis, Scotland. Alice shares the highs and lows of building her brand, growing her team, and what it’s really like to run a jewellery shop in a remote location. We also dive into her experience with the Diploma in Silver Jewellery — how it shaped her skills and gave her the confidence to go pro. Plus, we talk about the power of community, mentoring, and the...
2025-03-03
37 min
Jewellers Academy Podcast
246. Get Creative with Silver Metal Clay: Join Our Free 5-Day Challenge
In this week's episode, Jess and Anna discuss the exciting world of silver metal clay, a versatile material for creating beautiful jewellery at home. They introduce a free five-day course designed for beginners, covering various techniques and projects, including personalized jewellery, embellishments, eco-friendly practices, adding gold, and finishing techniques. Metal clay is a really accessible way for making silver jewellery and offers so many creative possibilities. Listen now to find out more! Takeaways Silver metal clay is a versatile material for jewellery making. Every jeweller, regardless of experience, should try metal clay.
2025-02-17
29 min
Jewellers Academy Podcast
245. Mastering the Art of Advanced Stone Setting with Scott McIntyre
Ready to take your stone-setting skills to the next level? This week on the Jewellers Academy Podcast, Jess sits down with master stone setter Scott McIntyre to dive deep into the precision, tools, and artistry behind advanced techniques—especially fishtail setting. From the intricacies of high-level craftsmanship to the ongoing evolution of jewellery design, Scott shares expert insights on: 🔹 The power of precision and magnification in setting 🔹 How proper technique beats brute force every time 🔹 Choosing between affordable vs. high-end tools—what really matters? 🔹 The joy (and frustration) of learning through mistakes 🔹 Why even masters never stop honing their craft W...
2025-02-10
50 min
Jewellers Academy Podcast
244. How Much Should Your Spend on Your Jewellery Training? - How to Finance Your Diploma & Training
In this episode of the Jewellers Academy podcast, Jess and Anna discuss the financial aspects of jewellery training, exploring how much one should invest in their education and the importance of continuous learning. They share personal experiences and insights on overcoming financial fears, the value of investing in oneself, and practical solutions for financing training, including payment plans and selling jewellery. The conversation emphasizes the significance of self-belief and the potential for growth through education in the jewellery industry. In this conversation, they discuss various strategies for managing finances and give some ideas including de-stashing, making sacrifices, asking for help, u...
2025-02-03
41 min
Jewellers Academy Podcast
243.Upskilling in Jewellery: The Power of Masterclasses for Learning Advanced Stone Setting with jeweller Iain Sainsbury
In this week's episode, jeweller Iain Sainsbury shares his journey from corporate career to full-time jeweller, covering his unique signature style that incorporates advanced techniques like sand casting and stone setting. He reflects on his experiences of the Jewellers Masterclasses, the importance of community support, and the motivation behind his creative process. Iain also delves into the challenges of learning new skills and the satisfaction that comes from overcoming obstacles and mastering jewellery making techniques. Takeaways from this episode - Jewellers Academy Masterclasses provide not only technical skills but also confidence to explore new p...
2025-01-27
31 min
Jewellers Academy Podcast
241. 10 Things I Wouldn't Do If I Was Starting a Jewellery Business in 2025 with Jessica Rose
In this week’s episode of the Jewellers Academy Podcast, Jess dives into the lessons she’s learned from years in the jewellery industry to share 10 things (and a bonus 1!) she wouldn’t do if starting a jewellery business in 2025. Whether you’re just beginning your journey or already running a jewellery business, Jess’s insights offer valuable reminders and fresh perspectives on avoiding common pitfalls and focusing on what truly drives growth. Drawing parallels between her experience launching a new jewellery school, Jewellers Academy Brighton, and the challenges of starting a business, Jess discusses how to ste...
2025-01-13
47 min
Jewellers Academy Podcast
240. Kickstart: 5 Days to Plan 2025 in Your Jewellery Business - Join the FREE Challenge with Jessica Rose
In this week’s episode of the podcast, Jess, invites you to join the FREE Kickstart Challenge, a five-day program designed to help jewellers set intentions and goals for their businesses. On this course, you will set a vision and action plan for your business in 2025 as well as plan your revenue generating activities for bringing in the money. What is included in Kickstart? Day 1: Monday 6th January - SETTING YOUR VISION Day 2: Tuesday 7th January - 4 JUICY GOALS Day 3: Wednesday 8th January - YOUR ACTION PLAN Day...
2025-01-06
23 min
Jewellers Academy Podcast
237. 10 Fun Things to Make over Christmas - Free Jewellery Courses for You
This week on the podcast we have an early Christmas present for you - free jewellery making courses. With something for everyone at every level from beginner to intermediate level jewellers, in silver, metal clay, wax and beading - there is bound to be a new creative project for you. Have a listen to find out more and choose your next jewellery making challenge. The free courses included are: Make a Wax Signet Ring Introduction to Claw Setting Silver Jewellery for Absolute beginners 10 Days of Silver Jewellery - starts on Monday 13th Jan 2025, enrol now to access the too...
2024-12-16
32 min
Jewellers Academy Podcast
233. Double Gallery Claw Setting - Learn from the Master Stone Setter Scott McIntyre
In this week's episode, Jess introduces an exciting new online stone setting course covering double gallery claw settings, taught by master stone setter Scott McIntyre. This technique combines collet setting and claw setting to enhance the visibility and sparkle of the gemstone. This is a fantastic course designed for intermediate-level jewellers with gemstone setting experience, and you can hear more about it in the episode. Takeaways This new online stone setting course focuses on advanced techniques. Double gallery claw setting enhances the visibility of stones. Scott McIntyre is a master stonesetter teaching the...
2024-11-18
20 min
Jewellers Academy Podcast
231. 'Follow your heart, make what you love' Successfully transitioning from a hobby to a jewellery business with jeweller Natalie Furlong
In this weeks episode, jeweller Natalie Furlong shares her inspiring journey from a creative hobbyist to a successful jewellery business owner. She discusses her background in ceramics, the challenges she faced during her transition from ceramics to jewellery, and how the Jewellery Business Academy has supported her growth. Jess and Natalie touch on lots of important issues including the importance of following your passion, struggles with social media marketing, and the significance of community and accountability in entrepreneurship. She also offers valuable advice for aspiring jewellers and highlights her unique design philosophy. Takeaways N...
2024-11-04
24 min
Jewellers Academy Podcast
224. Advanced Stone Setting - Introducing the Jewellers Masterclasses
In this week's episode of the podcast, we at Jewellers Academy introduce our brand-new advanced stone setting classes, the Jewellers Masterclasses, designed for experienced jewellers ready to enhance your skills. The conversation covers the structure of the masterclasses, the support provided, and highlights the projects: Decorative Collets, Fishtail Setting, and Tiara Wedding Bands. Anna Campbell and I talk about the importance of community and mentorship in the learning process, as well as the accessibility and pricing options for you. If you are an advanced level jeweller looking for your next challenge or your a beginner looking to be inspired, this e...
2024-09-16
36 min
Jewellers Academy Podcast
223. 10 Top Tips for Photographing Jewellery using a Smartphone with Karen Young
This week on the Jewellers Academy podcast, Jess is joined by jeweller and product photographer Karen Young. They discuss Karen's top 10 tips for getting great photos of your jewellery with your smartphone. Covering the basics like don't forget to clean your camera lens! They also cover lighting, equipment, how to plan your shots and more. We would love you to join our free 5 day Jewellery Photography Challenge, starting on 16th September 2024 and you can find the daily prompts now on the link below so you can make a start. Plus right now, you can get 50% off o...
2024-09-09
38 min
Jewellers Academy Podcast
218. Learn the Art of Wax Carving to Create Silver & Gold Jewellery with Elin Horgan
In this week's episode, Jess and Elin Horgan delve into the art of wax carving, a technique used in jewellery making to create detailed designs that are later cast into metals like silver or gold. The episode also highlights Elin's updated courses on wax carving, which include a Level 1 workshop covering basic ring and pendant making, and a Level 2 course focused on stone setting in wax. These courses are designed to help both beginners and experienced jewellers enhance their skills. Jess and Elin discuss the benefits of wax carving, such as its low cost and the ease...
2024-08-05
25 min
Jewellers Academy Podcast
209. 10 Reasons to Join the Jewellery Diplomas (Last Chance for 2024) with Jessica Rose & Anna Campbell
The deadline to sign up for a Jewellery Diploma course with Jewellers Academy is fast approaching. You have until midnight on Friday 7th June to get yourself on the list. In this week's podcast, Jessica Rose is talking with Community Manager Anna Campbell all about the ten reasons to join a Diploma this year. If you've been on the fence about it do have a listen so you can decide whether one of the four Diploma courses is right for you. Find out more about the Diploma courses and enrol now https://www.jewellersacademy.com/diplomas
2024-06-03
48 min
Jewellers Academy Podcast
206. Experiments with Melting Gold over Diamonds with Alexandra von Widdern - Advanced Jewellery Diploma Alumni
In this bonus podcast episode, Jess interviews Alexandra, an Advanced Diploma graduate and jeweller who runs her own business called Von W Jewellery. Alexandra specializes in creating fine jewellery pieces using gold and diamonds, employing an experimental technique of melting diamonds into gold. She shares her journey, starting from her early experiences in silversmithing and her advanced studies on the Jewellers Academy Diploma courses, which equipped her with the skills to work with precious materials. Alexandra also talks about her passion for gold and how she alloys her own metals to control the colour and properties of...
2024-05-24
33 min
The Resilient Retail Game Plan
75 | Creating Communities With Jessica Rose
In the age of Coronavirus, we’re fortunate enough to be better connected than ever. Social media platforms, online forums and community-centric apps have given us the tools to enjoy, learn and share our interests and passions with like-minded people from all around the world - but when it comes to product businesses, it's a surprisingly under-utilised engagement tool. Online communities can not only extend your reach far beyond a traditional brick-and-mortar store but can help produce organic and long-lasting brand engagement with customers who will willingly champion and support your brand. In today’s epis...
2022-01-06
36 min