Shows
Inspiral HacksHow to build a SaaS - Yaagneshwaran Ganesh
🚀 Welcome to an extraordinary episode of Growth Hacks X,
We are thrilled to present our honored guest, Yaagneshwaran Ganesh, also known as Yaag, the remarkable founder of SaaS Sprints, a cutting-edge content marketing agency for SaaS.
Prepare to be amazed by Yaag's incredible journey in the world of marketing. As an award-winning Indian marketer, author, podcaster, and one of the top 100 global martech influencers, Yaag brings a wealth of experience and expertise to the table.
His remarkable accomplishments have positioned him as a true force to be reckoned with in the marketing landscape. But that's not all—Yaag's influence exten...
2023-09-2422 min
Gain Grow RetainB2B Marketing Content for SaaS Folks w/ Yaagneshwaran GaneshToday's episode delves deep into B2B content marketing for SaaS companies and how to produce the content people want and need.
The ABM Conversations Podcast host, Yaagneshwaran Ganesh, joins Jeff to deep dive into how customer conversations can influence the best marketing content.Â
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If you want to join the discussion with thousands of other customer success leaders, join Gain Grow Retain:Â http://gaingrowretain.com/
Connect with Yaag on LinkedIn: https://www.linkedin.com/in/yaagneshwarang/
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This podcast is brought to you by Jay Nathan and Jeff Br...
2022-03-1441 min
Let’s talk ABM38. The journey to ABM | AvomaIn this episode of Let's talk ABM, Declan chats to Yaagneshwaran Ganesh, Director of Marketing at Avoma. Yaagneshwaran Ganesh (popularly known as Yaag) is an award-winning marketer, author, podcaster, and TEDx speaker. Yaagneshwaran is among the top 100 global marketing technologists and is recognized by The World Marketing Congress as one of the Marketing Mavericks, in association with the World Federation of Marketing Professionals. In his current role, Yaag is leading the marketing charge at Avoma, the AI Meeting Assistant tool.
Here's what they cover:Â
- The GTM strategy for a young SaaS c...
2022-03-0733 min
The Yaag ProjectHow to do ABM without a dedicated ABM functionThis episode is a Takeover Episode, where a valued listener of The ABM Conversations Podcast takes over as the host. Katheriin Liibert, Head of Marketing at Outfunnel, takes over as the host (from Yaag).Merily Leis, the Head of Marketing at Klaus, one of the fastest-growing B2B SaaS companies in Europe, joins the show to share her insights on how any B2B SaaS company can do ABM without having a dedicated ABM function. In this episode, she talks about:--> How practicing ABM has helped Klaus land big brands li...
2021-11-1531 min
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsBuilding Brand Narrative (Yaagneshwaran Ganesh and Jason Barnard)Yaagneshwaran Ganesh talks with Jason Barnard about building brand narrative
Yaagneshwaran Ganesh is the Director of Marketing at Avoma with over 12 years of marketing experience in the MarTech space. He is an incredible podcast host, an author, and a speaker at international business forums such as Performance Marketing Moscow, Chamber of Commerce Netherlands and more.
Yaagneshwaran explains the organic way of bringing your brand narrative to your audience, including the importance of listening to your prospects and making the solutions to their issue as part of your content marketing.
He talks us through wonderful examples of brand narratives from fascinating...
2021-05-1940 min
SaaS DistrictHow to Make Your SaaS Company Acquisition Worthy with Yaagneshwaran Ganesh[SDI] | #91 SaaS PodcastIn this episode Akeel Jabber joins the ABM Conversations Podcast with Yaagneshwaran Ganesh, a B2B marketing for those wanting to explore strategies, tactics and real experiments to drive revenue, customer engagement, retention and increase your customer lifetime value.During this interview we cover:00:00 Contentfy, Your On-Demand Content Team (Sponsor)01:02 - Intro 02:13 - Key Questions Before Looking For Capital & Acquisition06:54 - Horizon Capital’s Scorecard for M&A 10:21 - Valuations VC vs Bootstrap 13:54 - Some of the Risks of Exiting, What’s Next?16:26 - Tips For The Perfect M&A PitchDeck20:19 - Investing & Failing on Delivering the Goals 2...
2021-03-0935 min
The Yaag ProjectGo-to-market and getting the first 100 customers: with Jeroen CorthoutIf you are part of a go-to-market (GTM) team, or have leveraged ProductHunt or AppSumo for your SaaS product launches, this episode is going to be very useful for you.
In this episode, Jeroen Corthout, the CEO of SalesFlare joins Yaag and Manish to discuss some of the sales and marketing challenges they faced as a startup, especially during the GTM phase. He shares about how they had to do things that weren't necessarily scalable, and how they capitalized on the learnings from there on.
2020-11-2340 min
The Yaag ProjectJustin Welsh: Discussing the SMB SaaS playbookThe brilliant Justin Welsh joins Yaag and Manish, to discuss the SMB SaaS playbook. He shares about the issues he looks to solve for when takes up consulting for an SMB SaaS company, what he learnt from his failures, what he looks for in the founders he works with, the role of personal branding in sales, and lot more.
2020-10-2642 min
The Yaag ProjectIt’s nonsense to ask people to subscribe to blogsIf you are in the SaaS content marketing world, you may or may not agree with what the title calls for. In this episode, Yaag and Manish discuss how the push to content subscription impacts consumption, and what can be done to improve the content experience in real time.
2020-07-1316 min