Shows
Cap't Jim Palmer, The Dream Business CoachWinning is Not a Strategy – Zac LogsdonDream Business Radio #352 On this week’s show I interview author and entrepreneur, Zac Logsdon. Zac is the CEO and founder of Old Hat, a strategic marketing company specializing in the sports and entertainment industry. This is a powerful ‘not to be missed’ interview. Download MP3 Connect with Zac on his website: www.ZacLogsdon.com2019-07-2525 minAudio – Cap't Jim Palmer, The Dream Business CoachWinning is Not a Strategy – Zac LogsdonDream Business Radio #352 On this week’s show I interview author and entrepreneur, Zac Logsdon. Zac is the CEO and founder of Old Hat, a strategic marketing company specializing in the sports and entertainment industry. This is a powerful ‘not to be missed’ interview. Download MP3 Connect with Zac on his website: www.ZacLogsdon.com2019-07-2525 min
Built For The Game with Rob CressyEP-312 Winning Is Not A Strategy with Zac LogsdonZac Logsdon, CEO of Old Hat, joins Rob Cressy to talk about why winning is not a strategy to get fans to attend sporting events. What can be done to improve the fan experience to make attending a game more attractive than watching at home? Why can’t teams offer last minute discounted tickets to ensure the stadium is always filled? If you were the CMO of the Tampa Rays, what would you do to try and get fans to attend games? Why is marketing often not seen as a necessity?- In each episode of The Sports Marketing Huddle, Ro...2019-01-2819 minBuilt For The Game with Rob CressyEP-312 Winning Is Not A Strategy with Zac LogsdonZac Logsdon, CEO of Old Hat, joins Rob Cressy to talk about why winning is not a strategy to get fans to attend sporting events. What can be done to improve the fan experience to make attending a game more attractive than watching at home? Why can’t teams offer last minute discounted tickets to ensure the stadium is always filled? If you were the CMO of the Tampa Rays, what would you do to try and get fans to attend games? Why is marketing often not seen as a necessity?- In each episode of The Sports Marketing Huddle, Ro...2019-01-2819 min