adviceagencyaiarchetypesarchitectureattributesb2bbetterbeyondbobboldbrandingbuildbusinesscompetitiveconversationcreativedaviddebriefdesignearlyeisenbarthfiresidefuturegoodgreatgrowthheadimpactinsightsinvestinglaunchleadleelexiconmarketmarketingmascotsmessagingminutesmoorenamingplacekpositioningpowerproductrebrandrebrandingrecessionrefreshresearchrowsstagestepsstoriesstrategytangotrendsvisionwrite