advantagebrandbuildingchangecommoncommunityconflictculturecurriculumdimensionaldiscussingferrellfirstformerframeworkgettingimportanceinnovationintrojimleadleaderleadershipleadinglearninglessonslifelistenmerlinmindsetorganizationalothersoutwardpeacepeoplepotentialpowerproblemrecommendedrelationshipsrootedseeingtalkingtelltransformationunderstandingunlockingunpackingvisionwalk