aianalystanitaashleyaxelb2bbrandbuildingbuyercareercompanycompetitivecrispincustomerdatadavedevelopingeffectiveenablementevolvingexcelfirstfitframeworkgogrowthhireimpactinfluenceintelligencejohnjourneykirstetterlaunchmanagementmanagingmariamarketmarketersmattmessagingmultipackagingportfoliopricingprocessproductsrajreadrelationsresearchroadmaprosssahilsalesscalingsethistartupsstrategysuccessfultereziatransitioning