businesschallengesconsidercreatingculturedryefficiencyexiteyeeyecarefacegrowinggrowthjourneyknowleadershipmarketingmeansopportunitiesoptimizationoptometristoptometryownerownerspatientpatientsplanningplanspositivepracticepracticesprivatesalesstrategiessuccesssuccessfulteamtopvirtualworkworkplace