acquisitionb2bbecomebetterbootstrappingbuildingbusinesscampaignschurncompaniescompanycompetitivecontentcostcovidcreatecustomersdigitaleffectiveexperiencefindgetgrowthhighindustryinvestmentlaunchleaderleadsmakemanagementmanagingmarkmarketmarketingonboardingonlinepostprocessproductqualityreducesaassourcestartuptopunusualvalidate