betterbrandbuildingbusinesscocommercializingconfidencedonetseveryexpertextendfarmersfounderfoundersgetgrocerygrowgrowingkitchenknowleadershiplessonslifelocalmanufacturermanufacturingmarketmethodminimustneedplantpowerproductsqualityreasonsreciperetailrightscalesegmentseriesshelfsmartspotlightstartstartingstepstrugglethingsworking