actuallyadvertisingartattentionbehindbrandbrandsbrianbrushwoodbuildbuyclaritycustomersemotioneveryfixgreathiddenidentityignoredknowlogicmakemakesmarketingmessagespeoplepowerpowerfulpsychologysalesalessellsseparatesspecificstorytellingtrusttruthunforgettablewinworkworking