accountageagencyaiansoffavoidbiggestboardbrandchangescontentcreationdemanddevelopmentearlyexpansionfirstframeworkgetgettinggogrowthgtmhireicpidealimpactinvestinvestorsleaderledmanagemarketmatrixmistakesneednicheofferingokrspackagingpartnershipspositioningpricingproductrevenuerightsalessimplesoftwaresolvingstagestartstrategyteamuse