accessaiartartificialauthorbattlesbehindbillionbrandbuildingcodecopyrightcreatingcreativitydatadaviddecodingdesigndesignerdirectordollarentrepreneurshipinnovationintellectualintelligenceinventoripjusticelawlawsuitlawsuitslegalmarcopenpatentpatentspeterplantplayprofessorpropertyprotectionpublicrightssportsstrategythinkingtrademarktrademarksturningvalue