agreementanalysisasymmetricalbetterbusinessbuycapabilitieschangecompaniesconsultantscostcostscreatedigitaldirecteffectivelyevolutionexpertexpertisefirmfirmsgethighimpactindirectinformationinternaljourneyleadersleverleverslookmanagementmarketmasterclassmasteringmattersmaturitymodelnavigatingneednegotiatingoptimizeoptimizingorganizationperformancepreparepricingprocurementprojectprojectsproposalproposalsrfprightroiscopingservicessignificancespendstrategiesstrategytransformationunderstandinguseusingvaluewrap