Description

Heather talks with Jane Qin Medeiros, General Manager/EVP at Industry Dive and studioID. In this episode, Jane shares how these companies are combining niche audience data with cutting-edge content marketing to drive significant revenue growth.

Jane is an executive advisory board member of H2K Labs' new C-suite network, Revenue Room™ Connect. Revenue Room™ Connect helps leaders in media, events, data/information and marketplace businesses fuel enterprise value by leveraging data, digital and AI.

Here are some key takeaways:

• Understanding Your Audience: "The ability to understand not just who the audience is but also what they care about—and, just as importantly, what they don’t care about—allows us to deliver content that is both timely and impactful."
• Leveraging AI Wisely: "We don’t have to be first to market with every new technology, but we do want to ensure that any technology we adopt supports our core values of quality, credibility, and audience engagement."
• Proving ROI in Content Marketing: "By taking a holistic approach to ROI, we ensure that our content marketing efforts are not only effective but also clearly linked to the client’s broader business objectives."

About RevvedUP 2026
RevvedUP 2026 is where CEOs and revenue-critical C-Suite leaders reset their growth playbook for the AI-first economy. Taking place March 23–24, 2026 at The Vinoy Resort in St. Petersburg, FL, this two-day strategy lab helps leaders pressure-test how AI moves from cost center to growth driver and turn data and disruption into competitive advantage.

About Heather Holst-Knudsen
Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. A seasoned executive and operator across media, marketplaces, events, and technology, she specializes in digital transformation, data-driven growth, and customer-centric value creation. Heather shares her insights on multisided business models through The Revenue Room™.

About Revenue Room™ CXO
Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders navigating growth in the data and AI economy. Through curated peer discussions and strategy sprints, members tackle real-world challenges in revenue transformation, customer intelligence, and business model innovation.

Learn more or apply for membership at info.h2klabs.com/apply-cxo.