Shows
The Revenue Room™, by H2K LabsThe Revenue Room™ with Anne Lafère, Group CEO, EasyfairsIn this episode of The Revenue Room Podcast, Heather Holst-Knudsen sits down with Anne Lafère, Co-CEO of Easyfairs, to explore how the company is transforming the events industry through deep digital integration, centralized technology, and a fiercely data-driven culture. Anne shares how Easyfairs uses AI to improve personalization, predict attendee no-shows, and enhance both customer and employee experience. They discuss the company’s transition from family-owned to private equity-backed, the power of a co-CEO leadership model, and why Easyfairs is eyeing global expansion—including the U.S. market.Anne also dives into how her team operationalizes innov...2025-05-0142 min
The Revenue Room™, by H2K LabsThe Revenue Room™ with Orson Francescone, Managing Director, FT LiveIn this episode of The Revenue Room, host Heather Holst-Knudsen sits down with Orson Francescone, Managing Director of FT Live—the global events division of the Financial Times. Under Orson’s leadership, FT Live has delivered record-breaking growth, producing over 240 events in 2024 alone.Join us as we explore Orson’s 20-year journey in the B2B events industry, from his early days as a conference producer to running massive global trade shows, and now leading one of the most innovative event organizations in the world. We dig into:How FT Live blends editorial credibility with commercial perfor...2025-03-2452 min
The Revenue Room™, by H2K LabsThe Revenue Room™ with Tina Hannagan, EVP/GM, FusableIn this episode, Tina Hannagan, EVP & GM of Asset Intelligence at Fusable, shares how she led the transformation of Fusable from a traditional media business into a data powerhouse. Tina discusses the journey from siloed brands to a unified data strategy, the importance of strategic partnerships, and how data integration enhances customer value. She also dives into the role of AI, sales transformation, and leadership development in building a modern revenue organization.🔹 Key Topics:Breaking down data silos to deliver integrated solutionsLeveraging AI to accelerate data insights and transactionsStrategic partnerships for expanding market reachTransforming sales teams to...2025-02-1154 min
The AI GuysHow AI is Reshaping the Event ExperienceEver wondered how AI is disrupting the events and media industry? In this episode, we explore the transformative impact of AI with Heather Holst-Knudsen, President & CEO of H2K Labs and host of the upcoming Revved Up conference. Discover how AI is reshaping content creation, audience engagement, and revenue generation in the information and data economy. Learn about the challenges and opportunities facing businesses in this space and how AI can be leveraged to drive innovation and growth. Takeaways AI is transforming the event management space. C...2025-02-1037 min
The Revenue Room™, by H2K LabsThe Revenue Room™ with Narisa Wild, CDO, Clarion Events North AmericaNarisa Wild, Chief Digital Officer at Clarion Events North America, joins The Revenue Room to share her expertise in leading digital transformation and championing AI-driven initiatives in the events and media industries. From building customer-centric experiences to leveraging cutting-edge technologies, Narisa provides actionable insights on how businesses can future-proof themselves while creating value for customers and employees alike. This episode is a must-listen for leaders navigating the evolving landscape of data, digital, and customer engagement.What You’ll Learn in This Episode:Rethinking Digital Transformation: Why digital transformation should be viewed as "cu...2025-01-221h 03
The Revenue Room™, by H2K LabsThe Revenue Room™ with Constance Sayers, President & CRO, GovExecConstance Sayers, President and Chief Revenue Officer of GovExec, joins The Revenue Room to share her journey of transforming a traditional media company into a data-driven intelligence platform. From managing 16 acquisitions in one year to pioneering innovative AI-driven solutions, Constance offers invaluable insights on redefining revenue streams and scaling businesses in the information and media industry. This episode is a must-listen for leaders navigating the challenges of transitioning to data-centric business models.What You’ll Learn in This Episode:Building a Data-Driven Business: How Constance led GovExec’s transformation into a platform deli...2025-01-141h 01
Leadership With HeartAI-Powered Strategies for Leadership Development - an Interview with Rasmus HolstAI helps you identify learning gaps, remove obstacles, and provide actionable insights, giving you a major advantage as a business leader. It enhances productivity and keeps you and your team ahead by clearing roadblocks and boosting momentum. Rasmus Holst, CEO of LMS365, shares how learning, engagement, and performance drive high-functioning teams. He also discusses how AI aids development, the value of mentorship, and the importance of embracing unfamiliar roles for collaboration. WHEN YOU’RE READY, HERE’S HOW WE CAN HELP: Masterclass and More: https://www.caringleadershiplearning.com/ Engage your people with...2025-01-0734 min
The Revenue Room™, by H2K LabsThe Revenue Room™ with Will Lee, CEO, AdweekWelcome to another episode of The Revenue Room™ Podcast! This week, Heather Holst-Knudsen sits down with Will Lee, CEO of Adweek, to discuss his journey from traditional media to leading one of the most influential brands in marketing and advertising. Will shares his vision for transforming Adweek from a trade publication into a cutting-edge business intelligence platform, and the role AI, data, and innovative thinking play in that journey.Key Takeaways:Will Lee's impressive career trajectory, from NPR to Adweek, and how his experiences shaped his leadership approach.The major industry news of the we...2024-12-1955 min
The Revenue Room™, by H2K LabsThe Revenue Room™ with Matt Yorke, CEO, The Channel CompanyIn this episode of The Revenue Room, host Heather Holst-Knudsen, CEO of H2K Labs, chats with Matt Yorke, CEO of The Channel Company, about building scalable, predictable revenue streams in the B2B tech ecosystem. Matt shares insights from his 25+ years of leadership at the intersection of media, technology, and data, revealing strategies for leveraging AI, data, and streamlined processes to fuel enterprise value.From hiring the right team for private equity-backed businesses to launching into international markets with a competitive advantage, Matt provides actionable advice for navigating today’s fast-changing B2B environment. He also sh...2024-12-1648 min
The Revenue Room™, by H2K LabsThe Revenue Room™ with Anna Anisin, Founder & CEO, DataScience.SalonJoin us for an engaging conversation with Anna Anisin, a trailblazer in leveraging artificial intelligence for business innovation. Anna shares her expertise on transforming industries, redefining revenue streams, and enhancing enterprise value using AI. With a focus on actionable insights, this episode is a must-listen for CEOs and leaders ready to embrace AI as a strategic tool rather than a simple automation solution.What You’ll Learn in This Episode:AI’s Strategic Role in Business: Anna’s perspective on using AI for driving profitability and value, while empowering human talent...2024-12-0651 min
The Revenue Room™, by H2K LabsThe Revenue Room™ with Mike Carlucci, COO, Clarion Events North AmericaIn this episode of The Revenue Room Podcast, host Heather Holst-Knudsen, CEO of H2K Labs, sits down with Mike Carlucci, Chief Operating Officer at Clarion Events North America. With over two decades of experience in the events industry, Mike discusses the power of leveraging data, alignment between sales and operations, and creating exceptional customer experiences. Together, they delve into the strategies and innovations that have helped Mike transform operations and revenue strategies at Clarion Events.Key Highlights:RevDub 2025 Announcement:Heather kicks off with exciting news about RevDub 2025, an exclusive event...2024-12-0653 min
The Revenue Room™, by H2K LabsThe Revenue Room™ with Peter Cohan, Forbes Senior Contributor & Angel InvestorIn this episode of The Revenue Room™ Podcast, host Heather Holst-Knudsen sits down with Peter Cohan, associate professor at Babson College, strategic consultant, and author of Brain Rush. Together, they explore the transformative role of AI in driving revenue growth, creating competitive advantages, and reshaping leadership strategies.Key Topics Covered:AI’s Value Pyramid: Peter introduces the concept of the AI value pyramid, outlining how businesses can utilize AI to overcome creator's block, improve functional productivity, and create entirely new growth curves.Challenges in AI Implementation: Discussion of the hurdles companies face, such...2024-12-0557 min
The Revenue Room™, by H2K LabsThe Revenue Room™ with Paul Miller, CEO, QuestexIn this episode, host Heather Holst-Knudsen, CEO of H2K Labs, dives deep into the intersection of leadership, innovation, and data-driven strategy with Paul Miller, CEO of Questex. Paul shares his journey of transforming Questex into a cutting-edge, data-centric organization, discusses key lessons in navigating remote leadership, and offers insights into building growth strategies in today’s fast-paced business environment. Whether you’re leading a team or looking to stay ahead in your industry, this episode delivers actionable takeaways and inspiration.Key Announcement: Don’t miss RevvedUP 2025, happening February 25–27, 2025, in Sarasota, Florida! This exclusive, invitation-only event is desig...2024-11-261h 01
The Revenue Room™, by H2K LabsThe Revenue Room™ with Doug Llewellyn, CEO, Data Society GroupIn this episode of The Revenue Room podcast, host Heather Holst-Knudsen, CEO of H2K Labs, dives deep into the intersection of data, AI, and culture with guest Doug Llewellyn, CEO of Data Society Group. They explore how companies can leverage data and AI to drive transformation, empower workforces, and create enterprise value. Doug shares insights on building data-literate organizations, the evolving role of Chief Data Officers, and strategies for navigating the fast-paced AI era.What You’ll Learn in This Episode:The critical role of data li...2024-11-2551 min
The Revenue Room™, by H2K LabsThe Revenue Room™ with Chris Dyer, Remote Work and Culture ExpertIn this insightful episode, Heather Holst-Knudsen sits down with Chris Dyer, a leading authority on company culture and remote work. Chris shares his journey from CEO of a rapidly growing company to a global leadership speaker and bestselling author. He discusses his seven-pillar framework for building strong, effective company cultures and how organizations can optimize their work environments, whether in-office, remote, or hybrid.Key Topics Discussed:RevvedUP Event Overview: Heather announces H2K Labs’ new initiative, RevvedUP, an exclusive gathering for CEOs and C-suite teams to strategize on fueling enterprise value. Event details: February 25-2...2024-11-1255 min
The Revenue Room™, by H2K LabsThe Revenue Room™ Podcast with Matt Reilly, CEO, FusableIn this episode, Heather Holst-Knudsen and Matt Reilly discuss the transformation of Fusable, a 110-year-old data-driven business spun off from Randall-Reilly. Matt shares insights on leading a legacy business into a new era with a startup mentality, the integration of data and AI for competitive advantage, and the importance of aligning with customer needs. They also cover RevvedUP 2025, an invitation-only event for CEOs and revenue-critical teams.Key Topics:RevvedUP 2025: Heather announces the upcoming event designed for CEOs and C-suite leaders to discuss data-driven enterprise value.Fusable’s Transformation:...2024-10-2953 min
The Revenue Room™, by H2K LabsThe Revenue Room™ with Lucky Gunasekara, CEO, Miso.AIEpisode Overview: In this episode of The Revenue Room™, host Heather Holst-Knudsen sits down with Lucky Gunasekara, CEO of Miso.AI, to explore the intersection of AI and media, and how Miso.AI is driving innovation for publishers, news media, and online education. The conversation touches on topics like personalized AI search, increasing audience engagement, and creating new revenue streams for media companies using AI.Key Discussion Points:Introduction of Miso.AI:Miso.AI is described as a hands-on AI media lab specializing in news media, publishing, and online education.Lu...2024-10-0849 min
The Revenue Room™, by H2K LabsThe Revenue Room™ with Liz Irving, President, Clarion Events North AmericaIn this episode, host Heather Holst-Knudsen chats with Liz Irving, President of Clarion Events North America. With over 20 years of experience in the events industry, Liz shares her insights on data-driven decision-making, leadership, and innovation. She discusses her journey from marketing to president, how Clarion has transformed under her leadership, and the importance of customer-centricity in events. Liz emphasizes how data and AI are reshaping the events business, including how Clarion is leveraging these tools to future-proof their operations.Liz Irving is an executive advisory board member of Revenue Room™ Connect, H2K Labs' new professional network fo...2024-09-2941 min
The Revenue Room™, by H2K LabsThe Revenue Room™ with Nino Tasca, Chief Product Officer, Northstar Travel GroupIn this episode, Nino Tasca, a seasoned product leader and former Director of Product Management at Google, shares his insights on driving data and AI transformations in B2B media companies. Drawing from his experiences at Google and Northstar Travel Group, Nino emphasizes the importance of integrating data and digital solutions to connect buyers and sellers, enhance user experience, and optimize revenue in industries like media and events.Nino Tasca is an executive advisory board member of Revenue Room™ Connect, H2K Labs' new professional network for CEOs and their revenue-critical C-Suite teams leading multi-sided business models su...2024-09-2952 min
The Revenue Room™, by H2K LabsThe Revenue Room™ with Jane Qin Medeiros, EVP, Industry DiveHeather talks with Jane Qin Medeiros, General Manager/EVP at Industry Dive and studioID. In this episode, Jane shares how these companies are combining niche audience data with cutting-edge content marketing to drive significant revenue growth. Jane is an executive advisory board member of H2K Labs' new C-suite network, Revenue Room™ Connect. Revenue Room™ Connect helps leaders in media, events, data/information and marketplace businesses fuel enterprise value by leveraging data, digital and AI.Here are some key takeaways:Understanding Your Audience: "The ability to understand not just who the audience is b...2024-08-2934 min
The Revenue Room™, by H2K LabsThe Revenue Room™ with Denise Medved, CCO, Informa MarketsHeather talks with Denise Medved, Chief Commercial Officer, Informa Markets North America. This episode explores Medved's extensive career in the B2B and B2C events industry, her current role at Informa, and the challenges and opportunities in leveraging data for revenue growth and business transformation in the events sector.Denise is an executive advisory board member of H2K Labs' new C-suite network, Revenue Room™ Connect. Revenue Room™ Connect helps leaders in media, events, data/information and marketplace businesses fuel enterprise value by leveraging data, digital and AI.Key points from the discussion:...2024-07-3036 min
The Revenue Room™, by H2K LabsThe Revenue Room™ with Kate Spellman, CCO, QuestexKate Spellman, Chief Commercial Officer at Questex, discusses the transformation of the B2B media industry and the importance of data and technology in driving revenue. She highlights the need for businesses to be data-driven and to focus on delivering a great customer experience. Kate also emphasizes the role of AI in value creation and the challenges of implementing AI in the industry. She shares how Questex uses data to empower its commercial team and drive better customer results. Kate is an executive advisory board member of Revenue Room™ Connect, H2K Labs' ne...2024-07-2243 min
Wine By The Case PodcastWine By The Case - 8 Years in the Desert - Episode 1Podcast Announcement Post 📢 New Podcast Episode Alert! 🎙️🍷 We're excited to launch the very first episode of our podcast, "Wine by the Case"! In Episode 1: 8 Years in the Desert, we dive into an intriguing discussion while savoring the wine "8 Years in the Desert." In this episode, we are thrilled to welcome Heather Holst-Knudsen, a nationally recognized leader in data-driven revenue growth and digital transformation. Heather joins us to explore: • 🛡️ Non-Compete Agreements: The impact of the recent FTC ban effective October 2024. • 📊 Data Ownership: Key considerations for businesses in today's digital age. • 🤖 Future Copyrig...2024-06-1234 min
The Revenue Room™, by H2K LabsThe Revenue Room™ with guest Amy Roman, Founder & CEO, AmplifyGTMWelcome to The Revenue RoomTM, where we explore the critical roles that drive business growth and success. Hosted by industry expert Heather Holst-Knudsen, each episode explores the multifaceted world of revenue generation, from marketing and sales to customer success and strategic partnerships.In this episode, Heather sits down with Amy Roman, CEO of Amplify GTM, to discuss the intricacies of driving sustainable revenue growth in B2B environments. With her rich background spanning consumer packaged goods to IT-managed services, Amy brings a wealth of knowledge and actionable insights. Whether you're a business leader aiming to s...2024-06-0743 min
The Revenue Room™, by H2K LabsBuilding a Customer-Centric Organization for Sustained Success, with guest Amy Roman, AmplifyGTMWelcome to The Revenue Room™, where we dive into the critical roles that drive business growth and success. Hosted by industry expert Heather Holst-Knudsen, each episode explores the multifaceted world of revenue generation, from marketing and sales to customer success and strategic partnerships.In this episode Heather sits down with Amy Roman, CEO of Amplify GTM, going deep into the intricacies of driving sustainable revenue growth in B2B environments. With her rich background spanning consumer packaged goods to IT-managed services, Amy brings a wealth of knowledge and actionable insights to the table. 2024-06-0543 min
The Revenue Room™, by H2K LabsThe Revenue Room™ with Thomas Bohn, President & COO, Advanced Home Improvement MediaIn the latest episode of the Revenue Room™ Podcast, we had the pleasure of hosting Thomas Bohn, President and COO of Advanced Home Improvement Media. Tom shared the company's fascinating growth trajectory, the inspiring company culture amidst accelerated change, and strategic plans to leverage digital solutions and data to diversify revenue streams and create unique customer value.Key Takeaways:Data and Analytics: The crucial role they play in driving business growth.Innovative Digital Solutions: Transforming the home improvement industry with cutting-edge technology.AI and Customer Experience: How Advanced Home Improvement Media utilizes AI and da...2024-05-1543 min
Lead with LevityThe Secret to Success in Every Industry: A Conversation with Rasmus HolstSend us a textIn a world where the average turnover rate in some industries spikes to over 21%, holding onto talent becomes a challenge every leader faces. Yet, it's a challenge that Rasmus Holst, CEO of LMS 365, meets with a vision that transcends the typical corporate approach. In an enlightening episode of the Lead What Levity podcast, hosted by Dr. Heather Walker, Rasmus divulges the universal key to not just keeping talent, but also nurturing it to thrive and grow within any industry. Understanding Human SuccessFrom the onset, Rasmus Holst lays...2024-05-1338 min
Scale Your Sales Podcast#240: Heather Holst-Knudsen – Enhancing Sales with Data-Driven Strategies In this week’s Scale Your Sales Podcast episode, my guest is Heather Holst-Knudsen Heather has deep roots in B2B, having grown up in Thomas Publishing Company, Miller Freeman, Reed Elsevier, and IDG. Heather also has extensive experience with SaaS and event tech. She is a recognized expert and partner with years of leadership and operating experience in the industries she serves. Heather founded H2K Labs, which helps clients generate financial returns from data. In this episode, Heather into the critical role of data outside the CRM in understanding customer behavior and forecasting. Sh...2024-05-0728 minScale Your Sales Podcast#240: Heather Holst-Knudsen – Enhancing Sales with Data-Driven Strategies In this week’s Scale Your Sales Podcast episode, my guest is Heather Holst-Knudsen Heather has deep roots in B2B, having grown up in Thomas Publishing Company, Miller Freeman, Reed Elsevier, and IDG. Heather also has extensive experience with SaaS and event tech. She is a recognized expert and partner with years of leadership and operating experience in the industries she serves. Heather founded H2K Labs, which helps clients generate financial returns from data. In this episode, Heather into the critical role of data outside the CRM in understanding customer behavior and forecasting. Sh...2024-05-0728 minScale Your Sales Podcast#240: Heather Holst-Knudsen – Enhancing Sales with Data-Driven Strategies In this week’s Scale Your Sales Podcast episode, my guest is Heather Holst-Knudsen Heather has deep roots in B2B, having grown up in Thomas Publishing Company, Miller Freeman, Reed Elsevier, and IDG. Heather also has extensive experience with SaaS and event tech. She is a recognized expert and partner with years of leadership and operating experience in the industries she serves. Heather founded H2K Labs, which helps clients generate financial returns from data. In this episode, Heather into the critical role of data outside the CRM in understanding customer behavior and forecasting. Sh...2024-05-0728 min
The Revenue Room™, by H2K LabsFireside Chat - Leveraging Data for Enhanced Profits & ValuationThis podcast, hosted by Heather Holst-Knudsen, gathered leaders in the B2B media, events, and information industry to discuss the critical role of data in enhancing business value and navigating mergers and acquisitions. The conversation explored how the importance and use of data have evolved in recent years, particularly in the context of company valuations and M&A activities.Participants included Kerry Gumas, CEO @ Metacomet Advisors, Reed Phillips, CEO @ Oaklins DaSilva+Phillips, Mark Zadell, Strategic Finance Executive, Thomas Pecht, Principal @ PMS Inc., and Tom Kemp, Chairman & CEO @ Northstar Travel Group. Key points from the di...2023-12-1350 min
The Dan Assor Show #eventprofsEP107: "Data Powered Revenue Acceleration for Event Organisers" with Heather Holst-Knudsen, CEO H2K Labs #eventprofsMy guest for this episode is Heather Holst-Knudsen, CEO & Founder of H2K Labs. Based out of Florida, H2K Labs helps events, media, marketing, and technology companies develop data-powered revenue growth.https://www.h2klabs.com/
Conversation includes:
What is meant by a data first approach?
What are the first steps businesses can make in utilising data in their sales strategies?
Best practices when integrating new products, services and businesses into an existing infrastructure
The role of data in modern sales strategies
How can event organisers effectively use data to demonstrate value to potential sponsors...2023-12-0737 min
Raise the RoofCommissioner for Residential TenanciesShane and Steph talk to Victoria's Commissioner for Residential Tenancies, Heather Holst, about her role and the problems faced by renters (and especially older renters) in the state.2023-11-2200 min
The Revenue Room™, by H2K LabsThe Revenue Room™ - The Journey to Revenue ExcellenceEveryone is talking about RevOps, revenue intelligence, making more revenue happen with less, gaining pricing power, and data-driven sales empowerment. This requires organizational alignment, pipeline, process & product standardization, and culture change. And, of course, a single source of revenue truth data strategy.Guest Speakers:Denise Medved, Chief Commercial Officer of Informa Markets, North AmericaMatt York, CEO, The Channel Company (CRO of Foundry at the time of the recording)Key Topics Discussed:The importance of data-driven selling in B2B organizations 60% of B2B sales organizations will transition to data-driven selling by 2025Data-driven organizations are m...2023-10-2552 min
CHORAL CHIHUAHUAEverything you wish you’d known about hormones and the voiceRobert talks to vocal coach / young voice specialists Charlotte Mobbs and Dr Jenevora Williams about physical and mental issues facing young females as they go through puberty and voice development.TRACK LISTING :Carole King - (You make me feel like) A Natural WomanAretha FranklinGustav Holst - Ave MariaNational Youth Training Choir / Greg BeardsallVivaldi - Salve ReginaMhairi Lawson - soprano, La Serenissima / Adrian ChandlerThe Blooming Heather Arr. Esther Jones / Rachel StauntonN...2023-10-2353 min
The Revenue Room™, by H2K LabsSingle Source of Truth BootcampHere are suggested show notes for this Bootcamp on developing a single source of truth (SSOT) in media and event organizations:Title: Developing a Single Source of Revenue Truth in Complex Data EnvironmentsKey Topics Covered:- Introduction to the concept of a single source of truth (SSOT) for revenue data- Value creation and tracking through SSOT implementation - Steps for developing SSOT tools and technology- Common pitfalls to avoid when implementing an SSOT strategy- Importance of "right data in, right data out" approachMain...2023-10-0348 min
The Revenue Room™, by H2K LabsUsing Predictive Analytics to Manage Risk and Capture Opportunity BootcampIn this episode, Heather Holst-Knudsen, CEO of H2K Labs, and Chad Rose, CEO of InsightOut, dive deep into the world of predictive analytics for B2B media companies. They cut through the hype to explore realistic opportunities, potential pitfalls, and best practices for implementing predictive analytics to drive revenue growth and mitigate risks. Whether you're just starting your data journey or looking to refine your existing analytics strategy, this episode offers valuable insights and practical advice for leveraging the power of predictive analytics in your business.Key Topics Covered:1. Introduction to predictive analytics and its...2023-10-0349 min
The Revenue Room™, by H2K LabsFrom Automation to Data Fueled Revenue Growth for the business information industryIn this episode of The Revenue Room,™ host Heather Holst-Knudsen and guest Chad Rose discuss the importance of automation for data-fueled revenue growth in the business information industry. They explain how starting small can help alleviate work from a team, build internal support and clear ROI thresholds. They also share their insights into data cleanup and quality, as well as strategies to measure success. Tune in now to learn more!ABOUT H2K LABS H2K Labs is a tech-enabled value creation specialist that helps media, data/information, event, and marketplace businesses accelerate re...2023-06-2235 min