Too many SaaS founders and GMT leaders confuse positioning with messaging—and it’s holding back their growth. If you’ve ever struggled with homepage copy, sales messaging, or team alignment, this episode is for you.
Georgiana Laudi (Forget The Funnel) and April Dunford (author of Obviously Awesome and Sales Pitch) break down why messaging can’t work without clear positioning—and how this confusion leads to weak differentiation, internal misalignment, and wasted marketing and product growth efforts.
If your SaaS messaging feels scattered or ineffective, your positioning might be the real problem. Listen in to learn how to fix it.
00:03:10 – Why Founders Confuse Positioning & Messaging (And Why It’s a Problem)
00:06:45 – The Core Components of Strong Positioning
00:12:00 – The Messaging Mistake That Creates Internal Chaos
00:24:30 – How PLG & Sales-Led SaaS Should Approach Positioning Differently
00:30:00 – The Problem with Homepage Teardowns & Why Context Matters
00:43:20 – How to Stop Guessing & Get Positioning Right
April’s books: Obviously Awesome (on positioning) & Sales Pitch (on sales narratives)
April’s podcast: The Positioning Show with April Dunford
Forget The Funnel: Book & Consulting – Helping PLG SaaS teams build growth strategies based on customer insights, not guesswork.
As always, you can learn more about Forget The Funnel here:
