Shows
The Agents of Change Digital Marketing PodcastCustomer-Led Growth Strategy Tips with Georgiana LaudiWhat if the key to growing your business isn't doing more, but listening more? Georgiana Laudi, co-author of Forget the Funnel, explains how customer-led growth flips the script on traditional marketing by using real customer insight to guide strategy, improve onboarding, and uncover the moments that truly move the needle. https://www.theagentsofchange.com/591 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact2025-07-0936 min
Scouting for GrowthGia Laudi: Why B2B SaaS Leaders Must “Forget The Funnel” and Embrace Customer-Led GrowthOn this episode of the Scouting For Growth podcast, Sabine VdL talks to Georgiana ‘Gia’ Laudi, a strategic advisor, keynote speaker, and co-founder of Forget The Funnel, a consultancy focused on helping B2B SaaS companies drive predictable, recurring revenue through a truly customer-led approach. In this episode, Gia and I will explore why so many companies get stuck throwing “spaghetti at the wall,” instead of researching who their best customers really are. We’ll look at the common pitfalls teams face when relying solely on funnel-based thinking—plus the steps any organization can take to cultivate a thriving...2025-05-2248 min
The Experience EdgeEp.24 - Jobs to Be Done, Actually Done - Georgiana LaudiFrom rethinking growth strategy to redefining what it means to be truly customer-led, Gia Loudi brings a sharp lens to how tech companies build around customer experience. With deep roots in B2B SaaS and a track record that spans Bitly, Sprout Social, and her own advisory work, she champions a foundational approach to CX that starts with one powerful question: What does your best customer really need?In this episode, Gia unpacks the system behind customer-led growth, the overlooked power of jobs-to-be-done research, and why AI is no substitute for human insight. She shares how companies...2025-05-071h 02
Building With Buyers: Startup Marketing and Growth Fueled By Customers231 - How To Uncover Juicy Customer Insights And Actually Use Them For Messaging (Gia Laudi, Forget The Funnel)Georgiana (Gia) Laudi is co-founder and chief strategist at Forget The Funnel. She's author of the book "Forget The Funnel" that's about Customer-Led Growth and a customer-led approach for driving predictable, recurring revenue.Here’s what we cover:I have to ask why did Gia and April Dunford bash Voice of Customer (VoC) on April's podcast because I'm honestly curious;How to pick the right insights and turn those into positioning and messaging;How to create your messaging guide;How often should you conduct customer research....2025-05-0140 min
The Forget The Funnel PodcastHow to Scale Sales Without Screwing Up Your PLG MotionMost teams are messing up their opportunity to scale their product into higher-value deals—without even realizing it.They’re following someone else’s Product-Led Sales playbook. ICPs are fuzzy. Qualification is weak. Sales motions aren’t landing.Some teams are stuck in the messy middle: a PLG motion that’s working (sort of), but sales is jumping in too early—or not at all. Customers are confused. Deals stall.Others know it’s time to evolve beyond pure PLG—but aren’t sure how to layer in sales without breaking what’s already working....2025-04-1635 minThe Forget The Funnel PodcastPositioning vs. Messaging: The Costly Mistake SaaS Founders Keep MakingToo many SaaS founders and GMT leaders confuse positioning with messaging—and it’s holding back their growth. If you’ve ever struggled with homepage copy, sales messaging, or team alignment, this episode is for you.Georgiana Laudi (Forget The Funnel) and April Dunford (author of Obviously Awesome and Sales Pitch) break down why messaging can’t work without clear positioning—and how this confusion leads to weak differentiation, internal misalignment, and wasted marketing and product growth efforts.If your SaaS messaging feels scattered or ineffective, your positioning might be the real p...2025-03-1248 min
Disrupt & InnovateDI 115 "How to Use Customer Insights for Scalable Growth | Gia Laudi's Proven Strategies"In this video, Georgiana (Gia) Laudi, co-founder of Forget the Funnel and a growth strategy expert, shares how businesses can align customer needs with growth strategies to achieve predictable revenue. Discover the power of the Jobs to Be Done framework, customer-led growth methodologies, and why narrowing your focus to ideal customers can drive exceptional results. Whether you're in SaaS or any subscription-based business, these actionable insights will help you transform customer insights into meaningful outcomes.👉 Key Highlights:
Understanding the Jobs to Be Done framework
Why most businesses fail to truly know their customers
How to identify and...2025-03-0424 minThe Forget The Funnel PodcastUnlock Hidden Revenue with Advanced B2B SaaS Segmentation TacticsThis episode of The Forget the Funnel Podcast is a must-listen for B2B SaaS founders and teams ready to unlock the power of segmentation. Gia tackles the critical importance of segmentation in driving targeted marketing, better customer experiences, and scalable growth strategies. If your team targets more than one customer segment but struggles to go from data overload to building segmented experiences that actually drive revenue growth, this episode is for you.In this episode, you’ll learn:Why segmentation is essential for improving engagement and conversion rates.How understanding customer Jobs-to-be-Done leads to more ef...2025-01-1435 min
Tech Bytes - with Dan HafnerEp. 387: Boosting SaaS Growth Through Customer Insights - with Georgiana LaudiGeorgiana is strategic advisor, mentor, & speaker who's passionate about helping teams turn customer value into revenue-generating outcomes.
Gia has been launching and building B2B and B2C brands online since 2000. In 2010, she began her track record as a marketing exec and product growth advisor working with successful high-growth recurring revenue startups, and never looked back.
🚀 Understanding Customer Led Growth
The show this week starts with a discussion about the importance of understanding customer needs through targeted research, which helps in making informed growth decisions rather than guessing.
Our conversation covers the significance of...2024-12-1738 minThe Forget The Funnel PodcastHow to Break Free From the ‘Data Rich, Insights Poor’ TrapThis episode of The Forget The Funnel Podcast, Gia dives deep on how we’ve become data-rich but insights-poor and the 4 growth stalls you’re likely experiencing as a result. If you're a SaaS founder or product manager bogged down in the weeds of hypothesis-mode and product growth challenges, you’ll want to tune in.In this episode, you’ll learn:How understanding the full customer journey—not just metrics—can transform your growth strategy (and how Gia’s team hit 900% revenue growth).How to uncover what really drives value and revenue with actionable customer resea...2024-12-0251 min
The People of Digital MarketingIt’s Time To Ditch That Old Marketing Funnel with Georgiana Laudi - Episode #169Georgiana is a strategic advisor, author and speaker who's passionate about turning customer value into revenue-generating outcomes. Marketing online since 2000, she began her track record as a marketing executive and product growth advisor in 2010 working with high-growth, B2B SaaS like Unbounce, Sprout Social, Bitly, Appcues, SparkToro, Invoice Simple and more.
Questions and topics we covered in this interview include:
The origins of Forget The Funnel (and why funnels are bad for business)
What Customer-Led Growth is and why it comes before all other growth models (like product-led, sales-led, marketing-led, or community-led)
How...2024-11-1449 min
Remarkable Marketing PodcastHow to Achieve Customer-Led Growth, Forget the Funnel and do Better Product MarketingHow do you turn product marketing into a powerhouse for growth and efficiency? Join us as Georgiana Laudi, co-founder of a boutique consultancy specializing in B2B SaaS growth, unveils her secrets to crafting compelling product messaging and positioning. You'll learn how transitioning from feature-focused to outcome-based communication can revolutionize your approach, as illustrated by a groundbreaking case study that resulted in skyrocketing sign-ups and sales. She also reveals the pitfalls of over-relying on generic best practices and competitor strategies, advocating instead for a customer-led growth framework that truly resonates with your audience.In our conversation, we...2024-10-2322 min
Experience-Focused Leaders62 - Understanding the Non-Linear Buyer Journey: A New Approach to Marketing with Forget The Funnel's Georgiana LaudiYour host, Alex Shevelenko, talks with the Co-Founder and Chief Strategist of Forget The Funnel, Georgiana Laudi. Georgiana argues that the sales funnel model is overly simplistic and dehumanizes customers by reducing them to mere leads. She advocates for a customer-led growth framework that prioritizes understanding and delivering value to customers throughout their entire journey. Georgiana emphasizes the importance of product marketing, operationalizing customer insights, and adopting a customer-centric approach to build meaningful, lasting relationships and drive better business outcomes.To learn more about Georgiana's work, click HERE and HERE.Think you'd be a great...2024-10-2238 min
Positioning with April DunfordCustomer-Led Growth: Why Funnels are Outdated with Georgiana LaudiIn today’s episode, Georgiana Laudi and I explore the failings of traditional sales funnels and why companies should instead focus on a customer-led approach to growth.My guest, Georgiana Laudi, is the ultimate marketing guru with a passion for turning customer value into cash for SaaS companies. She helps SaaS leaders grow smarter through her consultancy, Forget the Funnel. You will learn: * Why traditional funnels are lazy and ineffective for understanding customers.* The concept of customer-led growth and how it differs from funnel-based approaches.* The importance of mapping crit...2024-10-0333 min
Delivering Value: Vulnerable Career Stories & Startup Leadership ChallengesNavigating maternity leave and leadership challenges - with Georgiana Laudi ( Forget the Funnel)In this conversation, Georgiana Laudi, co-founder of Forget the Funnel, shares her background and journey into B2B SaaS. From working in her family’s retail florist business, to becoming the VP of Marketing at Unbounce, and advising a bunch of impressive companies. We explore some of the speed bumps and challenging moments in Gia’s journey along the way.Gia opens up about:Returning from maternity leave and learning someone had been hired above her.The challenges of managing a rapidly growing teamGetting feedback that she’s intimidatingThe...2024-09-1758 min
B2B Revenue LeadersUnlocking customer-led growth | Georgiana Laudi (Forget The Funnel)Georgiana Laudi, Co-Founder & CEO at Forget The Funnel, joins Dustin on this week's episode to discuss the concept of customer-led growth. They delve into the importance of understanding your best customers, optimizing customer experiences, and how focusing on the right customer segments can drive growth without increasing marketing spend. She also shares insights on the jobs to be done methodology and provides real-world examples to illustrate how companies can achieve higher ROI by enhancing the post-acquisition customer experience. Tune in to learn actionable strategies for leveraging customer insights to drive sustainable growth.
You can reach out to...2024-08-2733 min
The Message-Market Fit Podcast#023 - Georgiana Laudi - Customer-Led Growth: Moving Beyond the Funnel and Operationalizing Customer InsightsWe explore the importance of operationalizing customer research across teams, the pitfalls of misinterpreting customer data, and how to effectively leverage customer insights for sustainable growth. Gia also discusses the challenges companies face in understanding their ideal customers and the dangers of investing in growth without a solid foundation of customer knowledge.As an advocate for responsible AI use in marketing and research, Gia offers her perspective on the potential benefits and risks of AI in customer analysis. She emphasizes the irreplaceable value of human insight in understanding customer motivations and needs.Whether you're a...2024-08-1451 min
gtmPRO#36: Fuel For Your Content Engine - The Content August Series IntroWe are SO excited to present our latest gtmPRO series🥁 🥁 🥁 🥁 🥁 "Content August" with THE ultimate special guests who preach the buyer led growth language 🙌 This episode will give you a sneak peak on our starring guests:Mary Keough (OUT NOW!!) - Where Product and Content Marketers meet Georgiana Laudi - Co-Founder and CEO of Forget The FunnelBrendan Hufford - Founder of Growth SprintsJen Allen-Knuth - also known as DemandJenEmma Stratton - Founder of Punchy | Positioning & MessagingMake sure you don't miss out!Hosts: Gary Schwake, Andy Monahan and Tiana Quiroga2024-08-1022 min
Marketing DilemmasPrioritising a customer-led approach with Georgiana Laudi, Co-founder and author of Forget the FunnelCognism's CMO, Alice de Courcy makes her return to The Loop podcast after her maternity leave to speak to Georgiana Laudi, Co-founder and author of Forget the Funnel. They discuss Gia's customer-led approach and revisit the funnel concept to find out if it's still relevant to marketers today.2024-04-2341 min
Streamlined Solopreneur: Helping solopreneur parents stop checking email at the playgroundCan AI Change What and How We Repurpose With Greg WassermanI’m currently reading Stories that Stick by Kindra Hall. In it, she mentions that “story” has become such a common term that people use it for everything, even if it’s not a story. I feel the same thing has been done to the term “repurposing.” See, when you repurpose something in the real world, you take it, you make changes to it, and you give it new life. You don’t just lop a piece off of it and say you’ve repurposed it. But that’s what many people con...2024-04-2244 min
Streamlined Solopreneur: Helping solopreneur parents stop checking email at the playgroundDiscovering What Customers Really Want with Georgiana LaudiI remember touring a Murano Glass factory on my honeymoon to Italy. Basically as soon as we stepped foot into the place, a man giving us the tour had us pegged. So when it came time to sell us something, he didn’t just ask us if we wanted to buy some glass art. He painted us a picture of a unique conversation piece that we can put in our home, to help us remember this time at the beginning of our marriage. To turn into a family heirloom for when we have kids and grandkids. He...2024-04-0158 min
WP-Tonic | WordPress | SaaS | Bootstrap SaaS | Startups906 WP-Tonic Show Why Russell Brunson is Wrong And Why So Many Sales Funnels Are BrokenIn this thought-provoking interview, we delve into why Russell Brunson's perspective on sales funnels might not be as foolproof as it seems. We dissect key points and offer alternative insights to challenge the conventional wisdom surrounding sales funnels.
With Special Guest Georgiana Laudi From Forget The Funnel Agency And The Best Selling Book "Forget The Funnel." https://forgetthefunnel.com/
#1 - Georgiana, what are the most significant misunderstandings companies make connected funnels and their growth strategies?
#2—Can you give a couple of tips on how web design freelancers and agencies can help their cl...2024-03-261h 03
PolywebE36: SaaS Growth Decoded: The Customer-Led Playbook for 10X SuccessIn this episode of Polyweb, host Sara Landi Tortoli and guest Georgiana Laudi, Co-founder and CEO of Forget the Funnel, explore the concept of customer-led growth and how it differs from product-led growth. They delve into the importance of deeply understanding customers, operationalizing their experiences, and making data-informed decisions to optimize their journey from problem recognition to long-term value realization.00:00 Introduction00:41 Defining customer-led growth and its relationship with product-led growth03:53 Differentiating customer-led growth from other "X-led" growth models07:15 Building products in a customer-led organization09:51 The challenge of identifying...2024-03-171h 00
Lasst die Kunden kommen087 Customer-led Growth | Interview mit Torsten Herrmann beim Become a Smar(t)ketingstar PodcastWillkommen zu einer neuen Folge von „Lasst die Kunden kommen“. Diese Folge ist außergewöhnlich, ungewöhnlich. Denn diesmal wurde ich interviewt und zwar bei einem anderen Podcast: „Become a Smar(t)keting Star“. Host des Podcasts ist Kevon Gründling von SC Networks, bekannt für ihre Marketing-Automation-Lösung „Evalanche“. Mit beim Interview dabei war Tobias Eickelpasch, ebenfalls von SC Networks.Wir haben gesprochen über „Forget the Funnel“, das Buch von Claire Suellentrop und Georgiana Laudi, das den Customer-led-Growth-Ansatz erklärt. Das Spannende war, dass Tobias Eickelpasch gerade dieses Buch durcharbeitet, weil bei SC Networks dieses Buch gerade irgend...2024-03-1351 min
The Strand Review of BooksForget the Funnel, with the co-author, Georgiana LaudiIf you're in marketing and plagued by pipeline, this is the show for you! Author Georgiana Laudi reveals the faults and fallacies of the funnel, speaking about her book 'Forget the Funnel,' co-written with Claire Suellentrop. https://www.amazon.co.uk/Forget-Funnel-Customer-Led-Predictable-Recurring/dp/1544542232/ Hosted on Acast. See acast.com/privacy for more information.2024-02-0609 minLasst die Kunden kommen083 Buchclub: Forget the Funnel | Interview mit Katrin Menzel, diva-e Digital Value Excellence GmbHWillkommen zu einer neuen Folge von "Lasst die Kunden kommen". Diese Folge ist unser neuer (un vielleicht einmaliger) "Buchclub: Forget the Funnel”. Unser Gast ist Katrin Menzel von diva-e.In dieser Folge tauchen wir tief in die Welt der Kundenbeziehungen ein. Zusammen mit Katrin erkunden wir die transformative Kraft der Customer Experience Journey und beleuchten, warum Customer Value mehr als nur ein Schlagwort ist. Wir besprechen das bahnbrechende Konzept des "Customer-Led Growth" und hinterfragen den traditionellen Sales Funnel, wie es auch im aufschlussreichen Buch "Forget the Funnel" von Georgiana Laudi und Claire Suellentrop zum Ausdruck kommt....2024-01-1738 minThe Forget The Funnel PodcastRelying on Your ‘Top of Funnel’ is a Mistake You Can’t Afford in 2024The numbers are in: SaaS growth is flat or down. Cost to acquire customers is up.Global startup investment over the last twelve months reached $285 billion — a 38% decline year over year, according to Crunchbase*. Gone are the days of ‘move fast and break things’. SaaS leaders are being forced to think about efficiency or risk running out of runway.And we think this is a really good thing.Why?Finally, rather than spending more on the ‘top of the funnel’, founders are looking more closely at their positioning...2024-01-1542 min
Marketing PowerupsThe 5 Best Marketing Powerups of 2023That's a wrap of the Marketing Powerups Show for 2023! In this special episode, Ramli John shares clips from the top 5 best marketing powerups of the year. Download all 5 powerups cheatsheet for free: https://marketingpowerups.com/050🏆 Sponsored powerupB2B demand and sales these days have been sloooooow.But smart marketers from companies like ProfitWell, Teamwork, and Hubdoc aren’t panicking! It’s because they’ve doubled down on sustainable growth, all thanks to 42/Agency (the sponsor of today's newsletter).They've built a demand gen playbook for generating leads and closed deals for...2023-12-2834 minLasst die Kunden kommen082 The Marketing Book Podcast mit Douglas BurdettIch freue mich über eine ganz besondere Episode unseres "Lasst die Kunden kommen" Podcasts! In Episode 082 haben wir Douglas Burdett zu Gast, den charismatischen Host des "The Marketing Book Podcast", der uns in die Welt des Marketing- und Salesbücher eintauchen lässt.**Was euch erwartet:**- **Einblicke in effektives Marketing:** Douglas diskutiert, welches Buch für die Marketingplanung essenziell ist.- **Entscheidende Fragen der Marketingstrategie:** Erfahrt, welche zwei zentralen Fragen jedes Unternehmen beantworten muss, um erfolgreich zu sein.-**Wir reden über unsere gemeinsamen Lieblingsbücher und Autoren: Adele Revella “Buyer Pe...2023-12-1532 min
The Marketing Book Podcast466 Forget The Funnel by Georgiana LaudiForget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop ABOUT THE BOOK: Your product is great. So why is marketing it so hard? Many SaaS companies struggle with marketing. Teams try everything they can to drive more traffic, leads, and signups. Yet revenue growth remains…lumpy. Slow. Frustratingly inconsistent. If this sounds familiar, the problem isn’t you or your ideas; it’s that you’re guessing at what resonates with your target customers. In Forget the Funnel, Geo...2023-12-151h 11
Disruption / InterruptionDisrupting with Customers First: The Secret to a 900% Revenue Increase with Georgiana LaudiGeorgiana Laudi is the Co-founder and CEO at Forget The Funnel, a consulting agency that helps SaaS companies scale and improve conversion rates through customer-led growth. In this episode Georgiana and KJ discuss the challenges of customer acquisition and retention in the digital age, and the need for companies to prioritize efficiency, retention, and maximizing ROI. Key Takeaways: How companies can provide a better onboarding experience for customers The challenges of customer acquisition in today’s digital landscape How to shift from a mindset of “growth at all costs” to maximizing ROI Why customer research...2023-12-1439 min
Women in B2B Marketing42: Forget the Funnel: Focus on What Best Serves Your Customers - with Georgiana Laudi, Co-Founder & CEO at Forget the FunnelIn this episode of Women in B2B Marketing, host Jane Serra speaks with Georgiana Laudi, Co-Founder and CEO of Forget the Funnel. Gia shares her career journey and discusses the importance of customer-led growth in B2B marketing. She emphasizes the need for understanding customer experience, conducting regular customer research, and using data to inform marketing strategies. Gia also discusses the concept of product-led sales and growth, and the untapped potential in these areas. Georgiana and Jane discuss:The Concept of Forget the FunnelIntegration of Product Marketing and Customer MarketingThe struggle, evaluation, and growth phasesCustomer-led M...2023-12-0644 min
Funnel RebootForget the Funnel, with Georgiana LaudiA trend that’s currently having its day in the sun is Product-Led Growth. According to our guest, it’s a fine model, but our companies need growth that’s based on a more foundational element - advocating for Customer-Led Growth. CLG begins with creating organization-wide understanding around what experience is most appropriate for the company's best customers. Value to customers is then delivered — whenever, wherever, and however they need it — throughout their relationship with the company. Our guest pioneered customer experience mapping while she was leading marketing for the Vancouver-based SaaS company Unbounce. She has...2023-11-0149 minThe Forget The Funnel PodcastWelcome to the Forget The Funnel PodcastEvery B2B SaaS leader knows the frustration of poor decision-making. Despite your team working hard to build and market a great product, revenue growth is often inconsistent and unpredictable. In this show, Claire Suellentrop and Georgiana Laudi, co-founders of Forget the Funnel, break down how to evolve beyond guesswork by adopting the Customer-Led Growth framework - a systematic approach to help businesses understand their best customers, map & measure their experience, and unlock their best levers for growth.So, if you’re a SaaS leader looking to help your marketing and product teams make smarter dec...2023-10-2401 min
Listen to the Best Full Audiobooks in Business & Economics, Marketing & AdvertisingForget The Funnel by Georgiana Laudi, Claire SuellentropPlease visithttps://thebookvoice.com/podcasts/1/audiobook/706579to listen full audiobooks.
Title: Forget The Funnel
Author: Georgiana Laudi, Claire Suellentrop
Narrator: Georgiana Laudi, Claire Suellentrop, Adam Clark
Format: Unabridged Audiobook
Length: 2 hours 21 minutes
Release date: August 18, 2023
Genres: Marketing & Advertising
Publisher's Summary:
Your product is great. So why is marketing it so hard? Many SaaS companies struggle with marketing. Teams try everything they can to drive more traffic, leads, and signups. Yet revenue growth remains…lumpy. Slow. Frustratingly inconsistent. If this sounds familiar, the problem isn’t you or your ideas; it’s that you’re guessing at what resonates with your target c...2023-08-182h 21
Listen to Latest Full Audiobooks in Business & Economics, Business & Career DevelopmentForget The Funnel by Claire Suellentrop, Georgiana LaudiPlease visit https://thebookvoice.com/podcasts/1/audiobook/706579 to listen full audiobooks. Title: Forget The Funnel Author: Claire Suellentrop, Georgiana Laudi Narrator: Georgiana Laudi, Claire Suellentrop, Adam Clark Format: Unabridged Audiobook Length: 2 hours 21 minutes Release date: August 18, 2023 Genres: Business & Career Development Publisher's Summary: Your product is great. So why is marketing it so hard? Many SaaS companies struggle with marketing. Teams try everything they can to drive more traffic, leads, and signups. Yet revenue growth remains…lumpy. Slow. Frustratingly inconsistent. If this sounds familiar, the problem isn’t you or your ideas; it’s that you’re guessing at what resonates with you...2023-08-1805 minListen to Latest Full Audiobooks in Business & Economics, Business & Career DevelopmentForget The Funnel by Claire Suellentrop, Georgiana LaudiPlease visithttps://thebookvoice.com/podcasts/1/audiobook/706579to listen full audiobooks.
Title: Forget The Funnel
Author: Claire Suellentrop, Georgiana Laudi
Narrator: Georgiana Laudi, Claire Suellentrop, Adam Clark
Format: Unabridged Audiobook
Length: 2 hours 21 minutes
Release date: August 18, 2023
Genres: Business & Career Development
Publisher's Summary:
Your product is great. So why is marketing it so hard? Many SaaS companies struggle with marketing. Teams try everything they can to drive more traffic, leads, and signups. Yet revenue growth remains…lumpy. Slow. Frustratingly inconsistent. If this sounds familiar, the problem isn’t you or your ideas; it’s that you’re guessing at what resonates with your tar...2023-08-182h 21
B2B BetterHow to Do Customer-led Growth w/ Georgiana LaudiIn this episode, I talk to Georgiana Laudi, Co-founder of Forget the Funnel.
We talk about why the conventional marketing funnel is fundamentally broken (so stop using it) and what needs to take its place - actually talking to customers to figure out what they need and how to build a strategic plan that moves the needle.
Gia also shares a step-by-step breakdown of her Customer-led Growth Framework, developed alongside Co-founder Claire Suellentrop, how to gather insights when actually getting a client on the phone is impossible, and what customer discovery looks like in startup ve...2023-08-1627 min
Marketing Thinking14. Customer-led growth: deja de adivinar qué estrategia usar para crecer tu B2B SaaSCuántas veces te pasó esto en tu área de marketing:
➡️ Pruebas táctica tras táctica y ninguna da los resultados que esperas
➡️ Repites las estrategias que usaste en otras empresas, pero no funcionan en donde estás
No sabes qué acción tomar. El crecimiento de tu empresa es inconsistente. Lento. No tienes claridad.
Existe un sistema que hace que tengas un crecimiento sostenible, escuchando a los clientes, y enfocado en entregarles valor. Su nombre es customer-led growth.
En este episodio, hablamos de esta metodología del libro Forget the...2023-07-0548 min
The Product Marketing ExpertsBitly VP PMM & Co-Founder / CEO of “Forget the Funnel” Georgiana Laudi on Customer ResearchQuestions covered in this episode: 1:25 Opening Question: What led Claire and you to start ‘Forget the Funnel’?3:50 Can you talk a little bit about the book that is derived from your consultancy ‘Forget the Funnel’?9:10 Where do you recommend even starting with customer research?18:53 How you've taken the crawl, walk, run, run approach and learning from these insights what survey or interview methods that you've seen that work best?26:16 How you think about then taking the segments that you're learning from prioritizing some segments versus maybe other segments...2023-07-0541 min
Cloud Radio | A SaaS PodcastForget The Funnel Founder + Author: Book Deep DiveOur Guest: Claire Suellentrop recently published “Forget The Funnel”, a book outlining the Customer-Led Growth framework she and her partner Georgiana Laudi use in their consulting work with SaaS companies. Prior to founding Forget The Funnel, Claire was the Director of Marketing at Calendly. Episode Topics - “Forget The Funnel” Excerpts We Dive Into:“Many marketing teams operate in a haphazard way, endlessly experimenting until something sticks. This is no way to generate long-term growth. In fact, it prevents sustainable and predictable growth. Most marketing teams don’t have time to stop, look around, and a...2023-06-2833 minLasst die Kunden kommenCustomer-led Growth - Ein Interview mit Georgiana Laudi von Forget The FunnelDie wenigsten SaaS-Anbieter wissen, was ihre Kunden tatsächlich antreibt. Entsprechend schwer fällt es ihnen, effektive Marketingstrategien zu entwerfen. Um dieses Problem zu lösen, hat das US-amerikanische Beratungsunternehmen Forget The Funnel die Customer-led-Growth-Methode entwickelt. In der neuen Folge unseres Podcasts spricht Torsten Herrmann mit Georgiana Laudi, einer der Gründerinnen des Unternehmens, über den Ansatz und die Herausforderungen, die er angeht.Hinweis: Das Interview wird in englischer Sprache geführt.Ihr Host: Torsten HerrmannGastexpertin: Georgiana Laudi, Forget The FunnelSprecher Intro/Outro: Patric...2023-06-1951 min
Startups For the Rest of UsEpisode 665 | How to Find More "Best Fit" Customers for Your SaaSIn episode 665, Rob Walling chats with Georgiana Laudi, who is the co-author of the new book, Forget the Funnel. They dive deep into key concepts from the book, including specific Jobs-to-be-done interview examples and how to apply these insights to your marketing strategy.
They also chat a bit about the process of writing a book.
Topics we cover:
2:37 - Gia and Claire's intentional decision to keep the book under 200 pages
5:28 - What size SaaS companies will get the most value from Claire and Gia’s new book?
9:49 - The customer-led growth framework
11:29 - Why yo...2023-06-1333 min
Predictable B2B SuccessCustomer-Led Growth: How to operationalize customer obsession to drive successDo you want your SaaS company to experience business growth through customer-led strategies? Look no further because I have the solution.
Discover how Georgiana Laudi can help you implement customer-centric growth tactics that drive revenue and success. Another way to say that Implementing customer-led growth drives business growth could be that Prioritizing customer needs and preferences leads to increased profitability and success for businesses.
Georgiana Laudi is a seasoned SaaS marketing and growth advisor with over 20 years of experience in the industry. She has successfully helped multiple companies, including Sprout Social, Appcues, Unbounce, and SparkToro...2023-06-0245 min
The Marketing Mix: Thought-starters for B2B Business LeadersFunnel Marketing and Pirate Metrics - What are they and how do they work?On the last episode, I talked with Georgiana Laudi, co-author of Forget the Funnel. And that led to questions around 'what, actually, is the Marketing Funnel"?!So this week, I explain some of the models that marketers use when we talk about Demand Generation. And talk about the pros and cons of each.I describe the five stages of a typical Marketing Funnel - Awareness, Interest, Consideration, Conversion, and Loyalty; and use the example of Moo's marketing approach to highlight how this can be put into practice.Pirate Metrics were d...2023-05-3117 min
One Knight in ProductMoving to Customer-Led Growth by Forgetting the Funnel (with Georgiana Laudi & Claire Suellentrop, Founders @ Forget the Funnel)Georgiana (Gia) Laudi and Claire Suellentrop are both experienced SaaS product marketing leaders who spotted the same things again and again whilst trying to help companies grow. They decided it was time to join forces and persuade marketers around the world that the sales funnel is dead, and we need to try a different approach. They founded Forget the Funnel, a consultancy aiming to help people do just that, and have recently launched their new book of the same name.
A message from this episode's sponsor - My Mentor Path
This episode is sponsored by My Mentor...2023-05-2549 min
Masters of MarketingHow customer research can help marketing teams eliminate guesswork - with Georgiana LaudiIn this episode, we discuss customer-led growth with Georgiana Laudi.
Georgiana is a product marketing and growth advisor with more than 20 years’ experience in the marketing space. When advising companies on their marketing, she often finds that marketers are not empowered to make their own strategic decisions, but are told how to do marketing. She highlights how customer research can help marketing teams eliminate guesswork and build solid strategies instead.
Tune in for more!
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Guest: Georgiana Laudi > https://www.linkedin.com/in/georgianalaudi/
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Reel Talk: The Customer Insights Show123: Get Ahead of the Competition with a Customer-Led Strategy: Here's How! A chat with Georgiana LaudiGeorgiana Laudi returns to the show to discuss her new book “Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue.” Let’s find out what is a customer-led strategy and how you implement it.Grab a copy of the book here: https://amzn.to/3NElC4w
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Catalyst Sale PodcastUnlock value with customer led growth - why the funnel is outdated with Georgiana LaudiMy Catalyst this week is Georgiana Laudi. She is a marketing leader in the SaaS space, and is leading the Customer Led Growth charge. Gia joins me to discuss why we should forget the funnel, the keys to customer led growth, when research goes wrong & what to do about it, and designing for your customer. This episode is brought to you by the Find My Catalyst - GAME Plan. for more information check out the links below. Show Links Forget the Funnel Georgiana on Twitter Find My Catalyst Links Mike...2023-02-0839 minFind My Catalyst PodcastUnlock value with customer led growth - why the funnel is outdated with Georgiana LaudiMy Catalyst this week is Georgiana Laudi. She is a marketing leader in the SaaS space, and is leading the Customer Led Growth charge. Gia joins me to discuss why we should forget the funnel, the keys to customer led growth, when research goes wrong & what to do about it, and designing for your customer. This episode is brought to you by the Find My Catalyst - GAME Plan. for more information check out the links below. Show Links Forget the Funnel Georgiana on Twitter Find My Catalyst Links Mike...2023-02-0839 min
Marketing PowerupsGeorgiana Laudi's The 3-phase Customer-Led Growth framework (Forget the Funnel, Unbounce)Leading marketing at a growing startup feels like a chicken running around with its head cut off. That’s exactly what Georgiana (or Gia) Laudi felt like when she was hired as the marketing hire at Unbounce:"We were doing e-courses in e-books and white papers and strategic partnerships and co-marketing campaigns. It was chaos because of the amount of work we were expected to do in a marketing role at a startup!"I was in a similar situation when I joined to lead marketing at a startup many years ago. It often felt like throwing spaghetti at...2023-02-0138 minStartups For the Rest of UsEpisode 636 | A Customer-Led Approach to Driving More Recurring RevenueIn episode 636, Rob Walling chats with Claire Suellentrop about the new book she co-wrote with her co-founder, Georgiana Laudi. The book is called Forget the Funnel: A Customer-Led Approach to Driving Predictable Recurring Revenue. Gia and Claire have run a consulting firm for the past several years where they are working with startups and SaaS companies to help them learn more about their customers in order to drive more revenue. And this book is a distillation of their learnings.
Topics we cover:
1:09 - Why did Claire name their new book, Forget the Funnel?
2:36 - A three-step...2022-11-2227 min
Lenny's Podcast: Product | Career | GrowthCustomer-led growth | Georgiana Laudi (Forget The Funnel)Georgiana Laudi is the co-founder and CEO of a consulting agency called Forget The Funnel, where she helps SaaS companies scale and improve conversion rates through customer-led growth. She’s also a marketing and growth advisor to companies like MarketerHire, SparkToro, and Sprout Social. Previously, she was the VP of Marketing at Unbounce and has worked in growth marketing for over 20 years. In today’s episode, Gia speaks about how to identify your ideal customer, how to map their user flows in order to find the biggest growth opportunities, and examples of product changes she’s recommended that have led to...2022-09-291h 06
The Data-led PodcastOn how customer-led growth supports any-led strategies | With Georgiana LaudiIn this podcast episode, join special guest Georgiana (aka Gia) Laudi, CEO and Co-Founder of Forget The Funnel, and our host Claudiu Murariu, CEO and Co-Founder of InnerTrends, as they dive into customer-led growth and the critical role it plays in any business, and particularly SaaS.Here’s what they talked about:What a customer-led strategy is, and how it’s different from any other "-led" approachHow to build a customer experience journey, and why it’s important to get it right from the beginningWhy activation is one of the...2022-06-0136 min
42/Conversation: Stop buying leads with Gia LaudiIn the episode, we chat with Georgiana Laudi (aka Gia), co-founder of forgetthefunnel.com, about growth. We also discuss some of the myths, truths, and hard truths growth leaders face to take their SaaS to the next level.Some of the topics we touch upon: Why is paying for leads a mistake when you don't know why your existing customers chose you? What does talking to your customers mean? Why is there such an intense addiction to lead acquisition? Is it a positive way to grow? Buying leads vs. fixing the product? Is category creation a...2021-11-2930 min
Customer ShowThe Rise of Customer-Led Growth with Georgiana LaudiTechnologies come and go, but your customers are forever. So why then is it so common for marketers to build a growth strategy dependent on a single tool? Georgiana Laudi joins Katelyn Bourgoin in this episode of Customer Show.2021-04-0548 min
Reel Talk: The Customer Insights Show013: How to build your company with customer-led business growth strategiesWe all want our businesses to grow. For that we need customers - and repeat customers for that matter.
Jennifer Vogel is joined by Georgiana Laudi, a longtime marketing executive and growth advisor to subscription businesses. She’s co-founder at Forget the Funnel where she helps marketers, consultants, startup founders and product managers leverage Customer-Led Growth strategies. She’s an exec-level growth strategist and supports scaling SaaS businesses and helps marketing and growth leaders be more effective.
Use video surveys to level up your customer understanding: https://bit.ly/38vQMFS
Learn more about Forget...2021-03-1144 min
Customer ShowThe Rise of Customer-Led Growth with Georgiana LaudiTechnologies come and go, but your customers are forever. So why then is it so common for marketers to build a growth strategy dependant on a single tool? In today's episode of Customer Show, Georgiana Laudi joins Katelyn Bourgoin to share how to think like a customer-led growth marketer.
On this episode of Customer Show, Katelyn and Georgiana discuss:
The Difference Between Customer-Led Growth and Product-Lead Growth
How She Used This Method To Grow Unbounce 900% In Only A Few Years
How To Get The Necessary Insights To Become Customer-Led Without Buy-In or Budget
Georgiana...2021-02-1148 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 194: The New Marketing with Claire SuellentropThe year of 2020 has introduced us to the ‘new normal’ — which we’re, admittedly, still struggling to get accustomed to. How does this, along with the current social unrest, affect the way users make purchasing decisions? Our guest today is Claire Suellentrop, SaaS marketing and growth advisor. You’ll hear Claire’s recommendations on post-pandemic marketing, customer research, company culture, and more.P.S. Please take part in our listener survey. This podcast just turned 6 years old and we’re looking for ways to make it better.Download the MP3 audio file: right-click here and choose Save As...2020-10-3041 min
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast[REPLAY] How to Become a Marketing Strategy Expert (Starting from Scratch)I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***In this episode, you will learn how to set up a one-year strategic marketing plan and lead your team to success.My guest today is Kevan Lee, the Director of Marketing at Buffer. Tune in to hear us discuss your...2020-09-0151 min
CHURN FMEP 66 | Georgiana Laudi - How to use Jobs To Be Done to create a laser-sharp SaaS growth StrategyToday on the show we have Georgiana Laudi, Co-Founder of Forget the Funnel.In this episode, we talked about how Georgiana decided to focus on SaaS and build Forget the Funnel, the type of work they do for their clients, and how they evaluate the health of their client’s business to identify where there’s an opportunity for growth. We also discussed The “Jobs to be done” framework, their process, how they set up, and conduct surveys in order to pull out what the customer’s jobs to be done are, and lastly, we talked abou...2020-06-1742 min
Nudge#31: SaaS Startups: 8 Hacks To Grow Your BrandMarketing at a Software-as-a-Service (SaaS) startup isn’t easy. Usually you’re short on budget, given dozens of responsibilities with only a handful of teammates. But that hasn’t stopped some of the leanest organizations grow to multi-million dollar brands. Today I’m chatting with Georgiana Laudi who has helped many SaaS businesses grow from one employee to thousands. In this episode we chat through 8 hacks every SaaS marketer can test out and apply.
Link to Forget the Funnel: https://forgetthefunnel.com/
Sign up to the mailing list: https://www.nudgepodcast.com/mailing-list
2020-06-0122 min
Product-Led PodcastStumbling Towards Product-Led Growth with Georgiana Laudi, SaaS Marketing & Growth Advisor and Co-founder at Forget the FunnelWhile leading marketing for a marketing-led SaaS company, today’s guest discovered customer-led growth. From there, she used the approach to grow revenue by almost 900 percent! In this episode, Georgiana Laudi talked about product-led growth as well as customer-led growth.
Georgiana is a seasoned strategic and growth advisor and marketing executive. She is also the co-founder of Forget the Funnel. In this episode, Georgiana differentiated sales-led from product-led, defined what product-led growth is for her, and shared her thoughts on pricing and its impact, among many others.
Show Notes
[00:43] What got he...2020-05-2644 min
ProductLed PodcastStumbling Towards Product-Led GrowthWhile leading marketing for a marketing-led SaaS company, today’s guest discovered customer-led growth. From there, she used the approach to grow revenue by almost 900 percent! In this episode, Georgiana Laudi talked about product-led growth as well as customer-led growth.
Georgiana is a seasoned strategic and growth advisor and marketing executive. She is also the co-founder of Forget the Funnel. In this episode, Georgiana differentiated sales-led from product-led, defined what product-led growth is for her, and shared her thoughts on pricing and its impact, among many others.
Show Notes
[00:43] What got he...2020-05-2644 min
Tech Thinking Aloud#2: Why Successful SaaS Startups Fumble And Fail To Scale - With Georgiana LaudiHello everyone & welcome to the Tech Thinking Aloud Podcast. Each episode, we bring tech articles to life by reading them aloud and discussing their importance to the tech community and the world. We're your hosts, Heather & Jim O'Neill. Today's article is Why Successful SaaS Startups Fumble and Fail to Scale by Georgiana Laudi and it's featured on Medium. ----- Get in touch with Gia Forget the Funnel Hey Elevate Connect with us podcast@pixelsforhumans.com2019-10-3046 minEveryone Hates Marketers | No-BS Marketing & Brand Strategy PodcastHow to Build a Content Strategy from Scratch (3 Steps)I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Bad news: The content marketing landscape is filled with low-quality content to game Google, without any effort to delivering value to customers.The good news is, not all hope is lost.My guest today is Len Markidan, th...2019-10-0155 min
Anatomy of a StrategyHow SAAS Marketing Differs From B2B Marketing with Georgiana LaudiThe Anatomy of a Strategy podcast is back! After a short end of summer break, we are back with a slew of new episodes and an amazing lineup of industry expert guests. This week, we welcome Georgiana Laudi. Georgiana is a SaaS Marketing & Growth Advisor. She’s been guiding brands, products and campaigns to life online for 20 years. working with big brands and early-stage startups, but her true sweet spot for the last 10 years has been helping high-growth SaaS companies scale. She runs Elevate where she and her co-founder offer exec-level growth strategy & support to scali...2019-09-2200 min
Copy WeeklyEat-Your-Vegetables Marketing: How Claire Suellentrop Uses Customer Data to Supercharge GrowthClaire Suellentrop learned early on at Calendly that focusing on existing customers, instead of just acquiring new ones, is the best shot SaaS companies have at rapid growth.Since then, she's taken the same formula and applied it several times over for some of the fastest-growing tech companies in the world.Here, Claire shares her firsthand experience and what it's been like teaming up with Georgiana Laudi to create Forget the Funnel and Elevate.Support the show (https://copyweekly.com/)2019-05-1751 min
Everyone Hates Marketers | No-BS Marketing & Brand Strategy PodcastYour First 90 Days as a Marketer: How to Build Trust and Make an ImpactI’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***You want to make an impact, right? Imagine you've just been hired in a new marketing role. What's the first thing you should do to get your foot in the door?In today's episode, you'll learn how to build trust a...2019-04-0255 min
Conversations with QuuuS2 E6: Georgiana LaudiIn the sixth episode of Conversations with Quuu Season 2, Lucia Fontaina-Powell chats to SaaS Marketing & Growth Advisor and Founder Georgiana Laudi about:
- How Twitter introduced her to a career in SaaS marketing
- What it’s really like to work at an early stage tech startup
- The mistakes she sees tech founders making time and time again in their marketing
- Why and how early or mid career marketers should make space for strategic thinking
- Her personal relationship with work-life balance
- Why sh...2019-02-2048 min
Everyone Hates Marketers | No-BS Marketing & Brand Strategy PodcastHow to Stop Feeling Like a Fraud 3 Ways to Overcome Imposter SyndromeI’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***If you've ever felt like a fraud in the marketing industry, this episode is for you.Marketing consultant and coach, Tiffany Da Silva is the guest in today's episode. Tiffany joins the podcast to share how imposter syndrome affecte...2019-01-2951 minEveryone Hates Marketers | No-BS Marketing & Brand Strategy PodcastHow to Become a Marketing Strategy Expert (Starting from Scratch)I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***In this episode, you will learn how to set up a one-year strategic marketing plan and lead your team to success.My guest today is Kevan Lee, the Director of Marketing at Buffer. Tune in to hear us discuss your...2018-11-2052 min
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast4 Original Ways to Jumpstart a Career You Love with Jennifer DziuraWhy is it so damn tough to start a new career you love? How do you get the job you want and earn enough money to stop worrying about the next paycheck?This week we're joined by Jennifer Dziura. She's the founder of GetBullish.com and the annual Bullish conference, where she dishes out advice on feminism and careers.We explored the steps toward developing your career path in the corporate world and navigating the road to entrepreneurship. If you've ever struggled to discover what job is right for you, take note of this...2018-06-1152 min
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast4 Original Ways to Jumpstart a Career You Love with Jennifer DziuraI’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Why is it so damn tough to start a new career you love? How do you get the job you want and earn enough money to stop worrying about the next paycheck?This week we're joined by Jennifer Dziura...2018-05-2955 min
Everyone Hates Marketers | No-BS Marketing & Brand Strategy PodcastCustomer Journey Mapping: Get Started in a Few StepsI’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Most companies believe they are customer centric, but many don’t know what that means and involves. So, they don’t truly practice it.Today I’m talking to Georgiana (Gia) Laudi, who has been developing strategies and launching campaign...2018-03-1359 min
SaaS Open Mic by ChartMogulThe Problem With SaaS Marketing ft. Gia & Claire of Forget The FunnelWelcome back to this new season of SaaS Open Mic! In this first episode I'm talking to Claire Suellentrop and Georgiana Laudi of Forget The Funnel -- both strong proponents of a more holistic approach to modern SaaS marketing.
2018-02-2756 min
Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.16: Georgiana Laudi / Forget the Funnel: How SaaS Marketers Can Think More StrategicallyDatabox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreThe former VP of Marketing at Unbounce shares 15 years of marketing experience and her inspiration for giving it all away.
Check out Laudi's free weekly workshops for SaaS marketers, Forget the Funnel, here: https://forgetthefunnel.com/for-ground-up/2018-01-3156 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 92: Behind the Scenes of Userlist.io Research with Claire SuellentropThis is a special behind-the-scenes episode with Claire Suellentrop, one of my co-founders for Userlist.io (alongside Benedikt Deicke). We share our co-founder story, product strategy, and the initial research process. You'll learn how to do a brand sprint exercise, how to run customer interviews, and how to transform your data into product insights.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
Userlist.io — the new SaaS product we're talking about, co-founded by Jane, Claire & Benedikt
Lo...2018-01-2658 min
Bowery Capital Startup Sales PodcastHow to Build a Customer Focused Content Strategy with Georgiana Laudi (Unbounce)This week the Bowery Capital team hosts Georgiana Laudi, the VP of Marketing at Unbounce, to talk about how to build a customer focused content strategy. Unbounce allows users to build, publish, and A/B test high-converting mobile-responsive landing pages for their campaigns without relying on technical teams. In our podcast, Georgiana and I discuss what a customer focused content strategy encompasses, what types of content a company should consider, and how to think about distribution channels early on. She speaks about knowing what will resonate with the audiences you are trying to reach, and whether it makes sense to...2016-11-0439 min
Super tips for content marketersHow marketing made her a better manager“Imagine being the only marketer on the team at a budding startup. You need to know the best practices for all sorts of campaigns: paid, content, social, email, partnerships… the list goes on. What’s more, you’re responsible for both strategy and execution (no matter how brilliant you are, there are only 24 hours in a day… and fewer if you want to, y’know, sleep). That’s a lot of hats to wear. Sound like a nightmare? Well, it was the reality for Georgiana Laudi back when Unbounce was just a baby company. Today, she is the VP of Marketing and...2016-11-0200 min
Call to ActionHow Unbounce's Marketing Team Grew From 1 to 31Imagine being the only marketer on the team at a budding startup.
You need to know the best practices for all sorts of campaigns: paid, content, social, email, partnerships… the list goes on. What's more, you're responsible for both strategy and execution (no matter how brilliant you are, there are only 24 hours in a day... and fewer if you want to, y'know, sleep).
That's a lot of hats to wear. Sound like a nightmare? Well, it was the reality for Georgiana Laudi back when Unbounce was just a baby company. Today, she is the VP of...2016-03-0225 min