Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.
In this episode
In this episode of Fractional Futures, Paul Mills speaks with Lydia McClelland, a fractional CMO from Northern Ireland. They discuss the fractional leadership model, its benefits, and how it is being embraced in various sectors. Lydia shares her journey from in-house marketing to fractional work, the importance of networking, and the challenges of managing multiple clients. The conversation also touches on the SOSTAC marketing framework, time management strategies, and the future of fractional leadership in the business landscape.
Special Guest & Links
Lydia McClelland, Founder LMC Associates
SOSTAC®
Key Takeaways
Sound Bites
"I love the variety of the work."
"You can add value in a short space of time."
"The skills of a marketer are transferable."
Contact VCMO
Thanks for listening & keep podcasting!
Fractional Marketing Leadership | Marketing Transformed.
