Shows
Fractional FuturesWhy Fractional Leadership ExistsSend a textFractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership. Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.In this episodeIn this episode of Fractional Futures, Paul Mills and Lydia McClelland delve into the role of the fractional CMO, clarifying its definition, responsibilities, and t...
2026-01-2222 min
Fractional FuturesDiagnosing & Resolving Marketing Dysfunction in 2026Send a textFractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership. Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.In this episodeThis virtual round table discussion explores the pervasive issue of marketing dysfunction within organisations, particularly as they enter a new year. The panel, consisting o...
2026-01-1044 min
Fractional FuturesWhat Is a Fractional CMOSend a textFractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership. Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.In this episodeIn this episode of Fractional Futures, Paul Mills and Lydia McClelland delve into the concept of fractional leadership, particularly focusing on the role of a...
2026-01-0424 min
Moving Forward With Caleb McClellandMoving Forward EP 24- Lydia ThomasA- Level results day is today and amidst the teenagers receiving their grades all across the country, Caleb sits down with a student of the class of 2024, Lydia Thomas.Lydia is interested in midwifery and speaks about expectations and cultural norms. At 20 years old she is currently at a nursery and loves caring for children and the wider picture of nurturing.
2025-08-1419 min
Fractional FuturesFractional CMO Perspectives from Northern IrelandSend a textFractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership. Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.In this episodeIn this episode of Fractional Futures, Paul Mills speaks with Lydia McClelland, a fractional CMO from Northern Ireland. They discuss the fractional leadership model, its b...
2024-12-1825 min