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Showing episodes and shows of
Lydia McClelland
Shows
Fractional Futures
Why Fractional Leadership Exists
Send a textFractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership. Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.In this episodeIn this episode of Fractional Futures, Paul Mills and Lydia McClelland delve into the role of the fractional CMO, clarifying its definition, responsibilities, and t...
2026-01-22
22 min
Fractional Futures
Diagnosing & Resolving Marketing Dysfunction in 2026
Send a textFractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership. Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.In this episodeThis virtual round table discussion explores the pervasive issue of marketing dysfunction within organisations, particularly as they enter a new year. The panel, consisting o...
2026-01-10
44 min
Fractional Futures
What Is a Fractional CMO
Send a textFractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership. Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.In this episodeIn this episode of Fractional Futures, Paul Mills and Lydia McClelland delve into the concept of fractional leadership, particularly focusing on the role of a...
2026-01-04
24 min
Moving Forward With Caleb McClelland
Moving Forward EP 24- Lydia Thomas
A- Level results day is today and amidst the teenagers receiving their grades all across the country, Caleb sits down with a student of the class of 2024, Lydia Thomas.Lydia is interested in midwifery and speaks about expectations and cultural norms. At 20 years old she is currently at a nursery and loves caring for children and the wider picture of nurturing.
2025-08-14
19 min
Fractional Futures
Fractional CMO Perspectives from Northern Ireland
Send a textFractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership. Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.In this episodeIn this episode of Fractional Futures, Paul Mills speaks with Lydia McClelland, a fractional CMO from Northern Ireland. They discuss the fractional leadership model, its b...
2024-12-18
25 min