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PROFITABLE TALKS
In this episode of The Profitable Creative, host Christian Brim interviews author Joe J.V. Hilliard, who shares his journey from being a defense lobbyist to becoming a successful fantasy novelist. Hilliard discusses the challenges of transitioning careers, the importance of passion in writing, and the intricacies of navigating the publishing industry. He emphasizes the need for authors to understand the business side of writing and the value of building a brand in a competitive market. In this conversation, JV Hilliard shares his journey as an author and entrepreneur, discussing the importance of professional voice talent, navigating the publishing landscape, and the critical role of marketing and book covers. He emphasizes the challenges of turning passion into a business and the commitment required for success in entrepreneurship. Hilliard also reflects on the supportive community within the writing industry and the lessons learned from his experiences.
PROFITABLE TAKEAWAYS
- Hilliard transitioned from a defense lobbyist to a novelist during COVID.
- His entrepreneurial journey shifted from consulting to writing.
- Burnout in lobbying was a significant factor in his career change.
- Writing has always been a passion for Hilliard since childhood.
- He emphasizes the importance of understanding the business side of writing.
- Hilliard's novels blend epic and dark fantasy elements.
- He believes in the necessity of building a brand as an author.
- The publishing landscape has changed with self-publishing options.
- Hilliard invests time and effort into marketing his books.
- He aims to create engaging stories that resonate with readers. Investing in professional talent can enhance your book's appeal.
- Learning the publishing industry is crucial for new authors.
- Book covers significantly impact sales and reader interest.
- Marketing is often more important than the quality of the product.
- Building a community and networking is essential for authors.
- A newsletter is more valuable than a website for capturing readers.
- Rapid release cycles can help maintain reader interest.
- Passion projects may not always translate into viable businesses.
- Commitment and focus are key to entrepreneurial success.
- Understanding the industry is vital for long-term success.
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