Description

What is the value of experiential retail?

Find out the answer to this question and more in the latest episode of From Where I Sit featuring Colleen Baum, Senior Partner and a leader of McKinsey & Company’s retail operations and retail real estate initiatives for the Americas. Colleen and ICSC President & CEO, Tom McGee, discuss experiential retail, supply chain, store optimization, and more. 

Resources mentioned in this episode:

• “The Halo Effect III: Where the Halo Shines,” 2023 study by ICSC
• “What the real estate industry needs to know about experiential retail,” 2024 article by McKinsey & Company
• “An update on US consumer sentiment: A boost in optimism amid the holiday spending season,” 2024 article by McKinsey & Company
• “The State of Fashion 2025: Challenges at every turn,” 2024 report by McKinsey & Company

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This episode was recorded on December 4, 2024.