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In this episode, Krystyna shares her journey from fashion marketing to Web3, highlighting the parallels between luxury fashion and crypto marketing. She emphasizes the importance of community in Web3, discussing how to build authentic connections and cultural pillars within a project. Krystyna also introduces Cookie3, a B2B SaaS platform for Web3 analytics, and explains the significance of mindshare in influencing crypto prices. In this conversation, Peter Abilla and Krystyna discuss the evolving landscape of marketing in the Web3 space, emphasizing the importance of engaging with the community, the role of Key Opinion Leaders (KOLs), and the necessity of connecting product utility with token value. They explore strategies for effective marketing, including the use of analytics tools like Cookie 3, and the significance of building mindshare within the community. The discussion also touches on future trends, particularly the integration of AI agents and data-driven decision-making in marketing strategies.

Takeaways

• Krystyna transitioned from fashion marketing to Web3 marketing.
• Understanding the luxury market helps in Web3 marketing.
• Community is crucial for building identity in Web3.
• Authentic community culture emerges from organic engagement.
• Cookie3 offers unique analytics for on-chain and off-chain actions.
• Mindshare correlates with price trends in crypto.
• KOL scoring helps identify effective influencers.
• Building in public fosters community involvement.
• Fashion marketing strategies can be adapted to Web3.
• Engagement on social media is vital for project visibility. You want to become part of the conversation.
• Having a strong mindshare leads to better engagement.
• KOLs are crucial for marketing in Web3.
• Connecting product utility with token value is essential.
• Educating KOLs can enhance project visibility.
• Data-driven decisions are becoming more important.
• Building mindshare is key for project success.
• Utilizing analytics tools can improve marketing strategies.
• AI agents will play a significant role in marketing.
• Understanding your audience through on-chain data is vital.

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