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Discover how Shena Marie White overcame a tax disaster to not only save her concrete repair business but transform it into a thriving enterprise. After a shocking betrayal by her accountant, White faced the daunting task of reconstructing three years of financial records to confront the IRS. Her journey of resilience and determination didn't just stop at survival; it propelled her to a 24% profit margin and inspired a new path as the founder of Your Pocket CFO, where she empowers others to navigate their financial futures with confidence.
Unlock the secrets behind maximizing cash flow in industries notorious for fluctuating costs, like photo printing and construction. White shares her hard-earned insights into the "seven levers of cash" and how manipulating these can significantly enhance a business's financial health. From strategic labor management and supplier negotiations to maintaining strong gross margins, this episode offers a treasure trove of strategies that equip business owners to weather seasonal fluctuations and make smart pricing decisions that focus on unique value rather than competing solely on cost.
As a fractional CFO, White's innovative approach provides small businesses with the strategic financial insights they need without the heavy overhead of a full-time CFO. She dives into the benefits of this model, offering flexible support thro
"A Case Study in Corporate Fear" deconstructs how fear transforms successful...
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Hosted and produced by Gary Pageau
Edited by Olivia Pageau
Announcer: Erin Manning
