A fantastic episode today. You'll want to grab a pen & paper for this one!
Dean & I talk about leading people from requesting a copy of your book, through to conversations that give you the opportunity to solve people's problems.
It's so easy to fall into the 'broadcast' trap of treating people as a metric rather than as individuals. In this show we're talking about specific ways to break that pattern and follow up with people in a more human way.
Technology encourages us to treat 'Leads' as numbers in a CRM rather than individuals reading messages, so Dean shares 2 acronyms to put you in the best frame of mind to engage people and start real conversations.
L - let's
E - engage
A - and
D - do
S - something
which develops to
S - show
A - all
L - leads
E - easy
S - solutions
LINKS
Show notes: 90minutebooks.com/podcast/028
Titles & Outline Workshops: 90MinuteBooks.com/Workshops
Ready to get started: 90MinuteBooks.com
Interview Shows: 90-Minute Books Author Interviews
Questions/Feedback: Send us an email
Extra Credit Listening: MoreCheeseLessWhiskers.com
