Betsey Vaughn - Podcast Details

Shows

The Book More Show: More Leads, More Calls, More Business Ep162: Words Matter Today on the Book More Show, Betsey and I discuss the unexpected longevity business owners can experience through book publishing. We share client success stories of doors kept open years later through meaningful connections fostered. Betsey emphasizes genuinely engaging audiences to elevate your expertise. Our conversation also reveals the personalized approach we take with each author. While some thrive on meticulous planning, others appreciate creative freedom - our process caters to everyones needs. We talk about book titles and first impressions. We explore choosing impactful words through various lens a...

2024-03-3121 min

The Book More Show: More Leads, More Calls, More Business Ep125: Time to Get Off the FenceToday on the Book More Show, I caught up with Betsey Vaughn to talk about the year ahead. We live in interesting times, and it really seems like this is going to be a watershed year to take the lead in your business and create the content that lets people know who you are, starts to build a rapport with future clients, and gives them the opportunity to begin working with you. Technology is making creating content easier and easier, but the process and knowing what to write about is still a stumbling block. Ai...

2023-01-0850 min

The Book More Show: More Leads, More Calls, More Business Ep118: What to Write When You Don’t Know What to WriteToday on the Book More Show, we answer the question of what to write when you don't know what to write! November is NaNoWriMo, a long-running organization that helps fiction writers complete their novels through November by providing support, resources and a framework. If you have a great idea but struggle to complete it, their step-by-step guidance dramatically increases the likelihood of getting it done. Likewise, if you have the idea a book is a great tool to help build your business but struggle to decide what to write, then our 5by5 Method...

2022-10-2949 min

The Book More Show: More Leads, More Calls, More Business Ep116: Additional Revenue by White Labelling Your BookToday on the Book More Show, Betsey & I talk about the idea of using your book outside of the clients you can personally help, by white labeling it, allowing others to use a version in their marketing, and obviously pay you for the service! This works especially well if you are a business coach or have clients already paying you to help with their marketing, but it can work for anyone who has a book, or can create something business owners would pay to use. We wrapped up talking about when it makes sense to...

2022-09-1647 min

The Book More Show: More Leads, More Calls, More Business Ep114: Didn't We Used To Do a PodcastToday on the Book More Show, we're actually releasing a Book More Show! The reality of recording a podcast, or writing a book for that matter, is that it's not our day job. Our job is to help you write books, so once something interrupts the flow, it's so easy for the pattern to break and a week, a month, a year pass by. We hear it all the time with clients coming back two years later to finally start the book they thought they'd get done in a few weeks, and looking at the...

2022-05-0643 min

The Book More Show: More Leads, More Calls, More Business Ep113: Get Ready for the Roaring 20'sToday on the Book More Show, Betsey & I have a great conversation about the potential of the 'Roaring 20's' and the opportunity to start engaging with future customers now by sharing ways they can make the most of the current situation. Everyone's optimistic about the potential for the next 6-24 months, but the day-to-day reality for many might be quite different. Whether it's new rules and regulations, different ways of working, or customers wanting different experiences, many will need to adapt. It's this change that presents the opportunity for you. Whether you're working with B2...

2020-12-2050 min

The Book More Show: More Leads, More Calls, More Business Ep112: Capturing the MomentToday on the Book More Show, I’m talking with Betsey Vaughn about work we’ve recently been doing with some clients to customize their books to capture the current moment. Writing with a specific purpose is always our advice. Whether you have a book you’re looking to repurpose, or you have a message or framework you can tailor to reflect what’s happening in the world, clearly showing why your message is useful at this moment is a great way to engage people. There are various ways to achieve this, some more effective than others, but at the end...

2020-09-2746 min

The Book More Show: More Leads, More Calls, More Business Ep111: IntentionalityToday on the Book More Show, I’m talking with Betsey Vaughn about the intentionality you have when it comes to your book. People often think about this in terms of the purpose or job of work of their book, but really, intentionality applies to each part of your book, from the obvious elements like title and call to action, through to the often overlooked parts like the intentionality of examples you use to reinforce your message. All of this is easier when you start with the end in mind and have a clear target au...

2020-09-0539 min

The Book More Show: More Leads, More Calls, More Business Ep110: Knowing Your AudienceToday on the Book More Show, I’m talking with Betsey Vaughn about the importance of knowing who you’re writing for and picking a single target audience. This is the first mindset in the Book Blueprint Scorecard, and it’s first for a reason. Many people are fearful of missing out on potential customers by being too niche. The truth is, your book has a specific job of work to do, starting a conversation with potential clients, and it does that best by talking directly to them in a way that resonates. For mo...

2020-08-1546 min

The Book More Show: More Leads, More Calls, More Business Ep109: Amplify Your MessageToday on the Book More Show, I'm talking with Betsey Vaughn about ways to amplify the message of your book. We know it takes most people months or years, rather than days or weeks, to become a client, so you need a way to stay in touch with people until they are ready. A regular flagship broadcast email, like a podcast release, is great, but there's also the opportunity to create micro-funnels of content by amplifying specific points from your book. These mini-campaigns can be sent to people throughout the year, and the best part...

2020-08-0850 min

The Book More Show: More Leads, More Calls, More Business Ep108: JW OliverToday on the Book More show, we're talking with JW Oliver, who recently wrote 'Rise of the Remote Workforce' and is the owner of insourcing company ZimWorx.com. One of my favorite shows is having the opportunity to talk with the authors we've worked with, and as JW's just finished writing his book that walks people through the benefits of a global team, I wanted to get him on the show to share his story. We had a great conversation about his organization, the work they do to help entrepreneurs source skilled staff, at typically 30...

2020-08-0151 min

The Book More Show: More Leads, More Calls, More Business Ep107: Tell People About Your BookToday on the Book More Show, I'm joined by Betsey Vaughn to talk about two of the first steps you should take to promote your book. It doesn't matter if your book is brand new, or something you've had for some time. The opportunity is in presenting it to people in a way that gives them value today. It's a conversation that's come up several times in strategy calls over the summer, and this is the perfect chance to share these simple ideas of ways to spread the word. So, in the show, we're going...

2020-07-2557 min

The Book More Show: More Leads, More Calls, More Business Ep106: Why Now? with Dean JacksonToday on the Book More Show, I grabbed some time with Dean Jackson to talk about why NOW is the best time to write your book. We often work with people who've wanted to create a book for years but get held back by something, so today we talk about why your idea is the important thing, rather than how it's packaged, about your title being the catalyst that can get you going, and we finished up by talking about a better way to invest your time and money in your book so you can collect all...

2020-07-1932 min

The Book More Show: More Leads, More Calls, More Business Ep105: Following upToday on the Book More Show, I'm talking with Betsy Vaughn about following up with people once they get a copy of your book, specifically email followup, and the opportunity you have to engage potential customers or clients in a conversation. It's one of the most important and overlooked chances you have to really amplify your message, present readers with an opportunity to take the next step and keep presenting this next step until they're ready. We go through some specific examples of the followup sequences we use, and there are a lot of ideas...

2020-07-1247 min

The Book More Show: More Leads, More Calls, More Business Ep104: Syndicate Your KnowledgeToday on the Book More Show, Betsey & I talk about a subject I love, the idea of syndicating your book & allowing other people to use it to start a conversation. This is so powerful & we've worked with many projects that have really used this idea to leverage the value of a book across multiple team members, coaching clients, or organizations you run marketing for. Everyone understands the power of having a book, but it's only someone like you who has taken steps to make that a reality. Syndicating a book to others who are unable...

2020-06-2946 min

The Book More Show: More Leads, More Calls, More Business Ep103: Digital vs Print ConsiderationsToday on the Book More Show, I grab some time with Betsey to talk about a question that's come up a few times over the last few weeks. This idea of helping you quickly get your completed book in front of people by thinking about how you initially plan to use it ahead of time. Finding the quick audience wins and deciding if a digital or a print approach works best can also inform some of the decisions you make in the creation process and help stop you wasting time on elements that aren't initially important.

2020-05-3128 min

The Book More Show: More Leads, More Calls, More Business Ep102: Lockdown Living with Laura BruceToday on the Book More Show, I'm talking with Laura Bruce, one of our authors from New Zealand. Laura is the type of person to grab hold of the current situation rather than retreat from it. She's lived in several countries, she's helped many people professionally across her carer's and with the current situation, she grabbed hold of the idea of publishing a book to help people who are struggling to find things to do, a month into the lockdowns. As you'll hear, this wasn't a book designed to change the world, she didn't really...

2020-05-0246 min

The Book More Show: More Leads, More Calls, More Business Ep101: Finding OpportunityToday on the Book More Show, I'm talking with Betsey Vaughn about the opportunity to engage people in the current moment. There are unprecedented challenges as we all get used to today's 'new normal,' but in these changes are opportunities to be a leading voice and add value to those who could benefit from your knowledge. It doesn't have to be earth-shattering insights. People still are still looking to buy flowers, run their business, or plan for their retirement, but NOW is a unique time to share your ideas and start a conversation, especially...

2020-04-1842 min

The Book More Show: More Leads, More Calls, More Business Ep100: Special Cause of VariationsToday on the Book More Show, we’ve got a great podcast catching up with Dean Jackson. This is a special episode for a few reasons. First, it’s always great to have Dean on the show ;) second, it’s episode 100 and milestones like that are always important, and third and most importantly, we are in some special times at the moment. With people coming to terms with the current ’normal’, it’s a great opportunity to look at what we think will be some of the permanent changes to come from this situation, and what we can do now t...

2020-03-2833 min

The Book More Show: More Leads, More Calls, More Business Ep099: Socially Distant Virtually ConnectedToday on the Book More Show, Betsey & I talk about how things look, a week into the rolling lockdowns. As we talk with clients across the country, we’re getting an insight into how the physical restrictions affect the way people engage with customers, but we’re also starting to see all the amazing ways people are stepping up to provide help, content, and entertainment to people as they spend more time at home. Depending on where you are in the country (or the world for that matter, with the UK & Florida now just announcing some...

2020-03-2139 min

The Book More Show: More Leads, More Calls, More Business Ep098: On the edge of effectiveness with Sam AltawilToday on the Book More Show, we're talking with Sam Altawil from just outside Sacramento, California. Sam is the author of On the Edge of Effectiveness, a book dedicated to helping individuals and organizations make the most of their HR capabilities, and I really wanted to get Sam on the show to talk about why he wanted to write his book, and his experience almost a year later. His is an interesting book because he doesn't have a specific commercial intent. Rather than having a specific product or service to promote, Sam's goal was to...

2020-03-1448 min

The Book More Show: More Leads, More Calls, More Business Ep097: Avoiding the Production TrapToday on the Book More Show I'm talking with Betsey about an issue that's come up a lot recently, people underestimating how much time and effort is involved with doing the production work of creating a book yourself. Getting your words onto a page is something everyone has some experience of. We all write emails, documents, letters, reports, so it's easy to think that laying out a book falls into this same category. The reality is the level of detail required to satisfy your ideas, as well as the technical print and production requirements, can...

2020-03-0741 min

The Book More Show: More Leads, More Calls, More Business Ep096: Relationships for Keeps with Mike MackToday on the Book More Show, we have another of my favorite types of podcasts as we get to with one of our authors, Mike Mack. You might recognize Mike's name because he's both written a book and has been a guest on the podcast before. So today he's back having just published a second book with us, Relationships for Keeps, and if you follow us on Facebook, you might have seen a video I shot as the book launched in towards the end of last year. This is a really great episode. Mike has...

2020-02-2242 min

The Book More Show: More Leads, More Calls, More Business Ep095: Conversational SyndicationToday on the Book More Show, I'm talking with Dean about two great subjects. The opportunity to syndicate your book and the art of conversational conversions. If you run a coaching group, generate leads for people, run a sales team, or anything where your success depends on other people's sales, then the opportunity to create a book that other people can use is a huge advantage. We know that for most people, the idea of creating a book is beyond what they are willing to do. Even with a simple process like ours, it's just...

2020-02-0233 min

The Book More Show: More Leads, More Calls, More Business Ep094: Building Your TeamToday on the Book More Show I'm talking with Betsy, and we dive into what turned out to be a pretty interesting episode, using a book to build your team and their success. First, we looked at building your team itself using a book. We used real estate as an example. It's an industry where staff turnover can be relatively high. Agents have the freedom to move to any brokerage, so how can you use a book to attract the best agents, and set the tone, and communicate the values of your organization once people join.

2020-01-1944 min

The Book More Show: More Leads, More Calls, More Business Ep093: Transforming Smiles with Jason & Denise HendersonToday on the Book More Show, I'm very excited because we have another author interview to share with you. I just finished talking with Jason and Denise Henderson, dentists with practices in Palo Alto and Tahoe. Their patients are slightly different. There's a different demographic, and they specialize in different procedures, but the book they created addresses one of the common problems across all patients. We often talk about this question of 'What's the common question in the minds of your potential customer?', something you can help with, or help them overcome. Well, this...

2020-01-1129 min

The Book More Show: More Leads, More Calls, More Business Ep092: Tell People About Your BookHappy New Year, and welcome to another episode of the Book More Show. We're starting 2020 by diving a little deeper into some of the basics steps everyone should be doing to promote their book, and though some of these may sound familiar, it's surprising how easy they are to overlook. The New Year is a time to reflect, and sometimes be surprised by how fast the last 12 months have gone, and this episode, in part, was sparked by a conversation Betsey had yesterday when someone who worked with us last year asked for tips to...

2020-01-0446 min

The Book More Show: More Leads, More Calls, More Business Ep091: What we saw in 2019Today on the Book More Show, I caught up with Dean to do a kind of year in review of 2019. We're recording in the break between Christmas & New Year, so it was a great opportunity to pick his brain, and look at the trends that have changed, the things were still pretty bullish on, and the experiences we've had, coaching and helping people build their business using a book over the last 12 months. There are some really interesting insights here, particularly the psychology of how people perceive requesting a book versus taking another action, and...

2019-12-2934 min

The Book More Show: More Leads, More Calls, More Business Ep090: Beneficial ConstraintsToday on the Book More Show, we’re closing in on the end of the year, so I grabbed some time with Betsey to talk about one of the Book Blueprint Scorecard mindsets - Beneficial Constraints. The end of the year is always a great time to plan for the year ahead, but also to look back & realize how fast the last 12 months have gone! This idea of Beneficial Constraints looks to help us understand that sometimes less allows us to achieve more, and what are the real and artificial constraints we can use to ou...

2019-12-2243 min

The Book More Show: More Leads, More Calls, More Business Ep089: A Hook For Your Book with Justin BreenToday on the Book More Show I'm very excited because I had a chance to catch up with Justin Breen, the owner of PR company BrEpic in Chicago. Justin has a fascinating background as before opening his PR company; he was a journalist for many years. It's this experience that's valuable here because he's very dialed into what hooks people and captures their attention, especially the media. A book is a great way to do this because it's still seen as 'something different', a way of sharing an idea, but also to put that idea...

2019-12-1541 min

The Book More Show: More Leads, More Calls, More Business Ep088: BCC's and CTA'sToday on the Book More Show, I'm talking with Betsey about all the great initials… BCC's and CTA's, as we dive into your back cover copy and call to actions. We've talked about some of these in the past, but it ties in nicely with the show over the last couple of weeks when we looked at your tables of contents and then last week when I spoke with Dean last week about your email followup. Your back cover copy, and the step you want someone to take next is very specific to the context of...

2019-09-1448 min

The Book More Show: More Leads, More Calls, More Business Ep087: Engaging Potential ClientsToday on the Book More Show, we have a great episode as Dean and I talk about 'what to do now, your book is complete'. It's a question we often get because we talk a lot about your book being the first step in the process. In reality, a lot of the engagement you're going to have with people comes from the longterm relationship you'll build. Not everyone is ready to take action straight away. Staying in touch with people is key to being front of mind, and there, ready to help whenever they are...

2019-09-1129 min

The Book More Show: More Leads, More Calls, More Business Ep086: Creating Wealth in Plumbing with John AkhoianToday on the Book More Show we're talking with John Akhoian, the owner of Rooter Hero, a plumbing company based out of California and Arizona. John has written three books with us, and what's really interesting is the passion he brings to the subject. Not only for the passion for his own company, but a passion for the industry as a whole, and what other plumbers and tradespeople can do to really amplify their business and set up a company that's going to provide for them and their family. You can really see the development...

2019-08-3158 min

The Book More Show: More Leads, More Calls, More Business Ep085: Your ToC RoadmapToday on the Book More Show I'm talking with Betsey about something we haven't covered on the show for some time. Your content. Not so much the details of what to include, but more its structure and how even this can be a motivator for people as you compel them to take the next step. We know you know your stuff and have some great ideas to get started. We know you have an easy way for people to take the next step and begin to work with you. But, we also know that actual...

2019-08-2432 min

The Book More Show: More Leads, More Calls, More Business Ep084: Dialing in your 'Before Unit'Today on the Book More Show, we have a little bit of a different episode because you're not going to hear from me, you're going to hear from Dean Jackson and Jonathon Schultheiss. Now you might remember Jonathon from a show we did a few weeks ago talking about his new book 'Focused' and the way he's getting a lot of media attention, really orchestrating some TV appearances. Well, earlier in the year, Dean and Jonathon had a conversation over on the More Cheese Less Whiskers podcast talking about the bigger picture of his 'Before Unit' and...

2019-08-171h 10

The Book More Show: More Leads, More Calls, More Business Ep083: Retire As You Desire with Bill BloomToday on the Book More Show, we've got a great episode because I had the opportunity to talk with Bill Bloom. Bill's a financial advisor from Chicago, and if you've been listening for any time to the show, you've probably heard me talk about Bill because he's created some great example of books that really resonate. He's an example always springs to mind. We've known Bill for a long time. He wrote his first book with us 'The Yachters Guide to Early Retirement' a couple of years ago. It's a book that dials in on...

2019-08-1053 min

The Book More Show: More Leads, More Calls, More Business Ep082: The Easiest Way to Follow UpToday on the Book More Show I'm talking with Betsy Vaughn, and we're going to dive a little deeper into a topic we touched on last time. We often talk about your book as the greatest lead generation tools you have. It really is the best way to get invisible prospects to raise their hand, but the secret is how do you engaging and interacting with those people over the long term. It's over the next number of days, weeks, months, years, that you have the opportunity to speak with them, educating and motivating them...

2019-08-0344 min

The Book More Show: More Leads, More Calls, More Business Ep081: Flagship BroadcastsToday on the Book More Show we’re talking about your Flagship Broadcast… the way you keep in touch with people after they show up on your radar. The reality is, more people will be ready to engage with you over the long term, than the short term. Your book is the perfect tool to encourage interested people to raise their hand, but most of your opportunity to work with these people lies in the ‘long-tail’, so today we’re talking about why it’s important to be front of mind, and the simple ways you can create that...

2019-06-1635 min

The Book More Show: More Leads, More Calls, More Business Ep080: Your book's 'Job of Work'Today on the Book More Show we’re talking about books to identify invisible leads and books that motivate people to take the next step. If you’ve followed us for any time, you’ve heard us refer to Dean’s 8-Profit Activators and the before unit, looking at how you attract and engage with future customers. We’ve talked about Profit Activator 1: selecting a single target market in the past, well today we’re going a little deeper into Profit Activators 2 & 3, compelling your best prospects to raise their hand, and educating and motivating them to take the next ste...

2019-04-2755 min

The Book More Show: More Leads, More Calls, More Business Ep079: Using your webinarToday on the Book More Show we’re talking about the best way to use your presentation or webinar in your book. It’s a question we get asked a lot… ‘I have a presentation recorded, can I use that to create my book’, and while getting it transcribed and edited may seem like a simple solution, there are many problems that come up when you try to jam your words from stage into the pages of your book you hope will be the start of a great customer conversation. The good news is, there are a numb...

2019-04-2044 min

The Book More Show: More Leads, More Calls, More Business Ep078: Focused with Jonathon SchultheissToday on the Book More Show we have a really great call for you. We’re talking with Jonathon Schultheiss who’s just finished his second book, Focused - The Financial Freedom Formula, and I can’t wait for you to hear about some of the amazing opportunities he’s created to get media attention. Having already created a book, hyper-targeted at the group of people he really wants to work with, he created Focused to have a way to identify a broader group of people because he knows he can ‘sift and sort’ them later. In just th...

2019-04-1350 min

The Book More Show: More Leads, More Calls, More Business Ep077: The long tailToday on the Book More Show we’re talking about the long tail of promotion opportunities you have once your book is complete. When you think about writing a book, there are probably a few campaigns that come to mind immediately. Ways you already know you want to use your book. It might be offering it as a download on your website, a Facebook campaign, In person at an event. These ideas are often the best use of your time and help you capture the most leads, but after that, there is still much more you can do...

2019-04-1035 min

The Book More Show: More Leads, More Calls, More Business Ep076: Personal storiesToday on the Book More Show we're talking about some different types of books than usual. This morning I grabbed a copy of a book we recently completed and was surprised to be reading about their company culture rather than the strategy I was expecting. I so often find myself in a lead generation conversation, it's easy to forget that about 30% of the books we help create fall into this ‘other’ category, so today we're going deeper into some of these other book types. Whether your book is for lead generation or about your...

2019-03-3041 min

The Book More Show: More Leads, More Calls, More Business Ep075: 7 Key Factors in Creating Compelling AdsToday on the Book More Show we're looking at the '7 Key Factors in Creating Compelling Ads' and how you can use that framework to help create or promote your book. Whenever you come across a framework, it's a great opportunity to use it through the lens you want. This works for any framework out there, even if it's not directly applicable to your subject. By altering the words slight, or changing the context to better match yours, using a different framework can be a great way to prompt yourself to answer questions you may not have...

2019-03-2359 min

The Book More Show: More Leads, More Calls, More Business Ep074: Seasonal booksToday on the Book More Show, Betsey joins me to talk about seasonal books. This is a great topic, because it has two big opportunities for you 1) the seasonality is a reason to get in front of potential customers, 2) it's a way of subtly conveying a sense of immediacy. If you own a heating company, writing the a guide to Getting Your Home Ready for Winter is a great reason to share information in the fall. If you're a Financial Planner, a 2019 Tax Preparation Guide is a great reason to connect in the spring. The...

2019-03-1737 min

The Book More Show: More Leads, More Calls, More Business Ep073: Club Syndication with Shane MelansonToday on the Book More Show we're talking with Shane Melanson from Alberta Canada. Shane helps people invest in commercial real estate across the US and Canada, and his book, 'Club Syndication' helps people find the right deals and raise capital. We had a great conversation about how he dialed in the target market for his book, and now it's complete, we focused on some of the best ways he can get in front of the people he can best help. Shane has a great opportunity to work with a 'complementary, non competing' group of...

2019-03-0951 min

The Book More Show: More Leads, More Calls, More Business Ep072: It's 2019!It's 2019 & we're back! Today on the Book More Show I'm talking with Betsey about 3 or 4 of the fastest, zero cost ways to get your book out there using things you're already doing like email, social profiles, and the content you already create. There's definitely a place for specific campaigns, but being able to use your book as a next step for people in any situation is a great way to add small rocks, to the big rocks of your campaigns. It's these little opportunities that can add up to big results over time...

2019-01-0839 min

The Book More Show: More Leads, More Calls, More Business Ep071: Bootstrapping with Randy DavisToday on the Book More Show, we're talking to Randy Davis from up near Chicago IL. Over the years, Randy has built and sold 18 companies, and the book he just completed with us, The Bootstrap Billionaire, takes that experience and the insights gain from conversations with his peers, to guide you toward creating a business that scales, and ultimately is a viable business that attracts multiple offers. It was great to get some of Randy's time today. Not only for his knowledge, but also to listen to his experience of creating his book... What lead him to...

2018-10-2945 min

The Book More Show: More Leads, More Calls, More Business Ep070: Remixing your assetsToday on the Book More Show we're talking about all the ways to take your hard work (writing your book) and create other 'things', other assets you can use to remix your campaigns and funnels. From the individual ideas that make up the content of your book, you have the opportunity to create many, many short, individual pieces of content to amplify your message, and educate and motivate people toward taking the first step with you. Once these are created, you'll have an army of assets, all waiting to be remixed into various funnel. From...

2018-09-2929 min

The Book More Show: More Leads, More Calls, More Business Ep069: Healthcare on purpose, with Regan ArchibaldToday on the Book More Show we've got a great interview with Regan Archibald, a healthcare professional from Utah. Regan has a great story. Having developed a number of clinics in Utah, he went on to found Go Wellness, a training and mentorship program for Acupuncturists, Chiropractors and Doctors in the healthcare field, and you'll hear us talk about the progression in how he uses his books (he's now on his 4th), to identify and engage both patients and clients. I love talking to the people we work with, to hear about the real life...

2018-09-1657 min

The Book More Show: More Leads, More Calls, More Business Ep068: Use this funnelYou spend a lot of time thinking about your book, but the most important thing is the bigger campaign, or funnel your book is a part of. Today on the Book More Show, we're walking through the 3 campaigns we use, and the framework we've used with many clients to create the most effective funnels, with a book as the front end. Whether you've written your book already, or are waiting to get started, I really want you to take this approach, and think about how you can: Identify people Start a conversation...

2018-08-1135 min

The Book More Show: More Leads, More Calls, More Business Ep067: Happy Homeowners with Jim RolloWe talk a lot about using your book as part of a funnel, or campaign to engage future customers, and today we have a great example of that. In today's Book More Show we're talking with Jim Rollo an insurance broker from New York state. This is a great conversation and really Jim's book is the perfect example of starting a conversation with a group of people that you want to engage with, in a way that resonates with them. He's used all of the book blueprint mindsets that we've talked about before, starting the conversation in...

2018-07-2156 min

The Book More Show: More Leads, More Calls, More Business Ep066: 5 Book Title FormulasOne of the most frequent questions we get asked is about book titles. So today on the Book More Show, we dive deep and revisit 5 of the most effective book title formulas. If you're on the More Cheese, Less Whiskers list, you'll have seen an email earlier this week introducing them. The aim, as always, is to have a title that makes your ideal customer, stop and say "I want that". Whether you're introducing a new idea to your audience or giving them step by step instructions to get a better outcome, your title & the...

2018-07-1457 min

The Book More Show: More Leads, More Calls, More Business Ep065: Keep it simpleOne of the biggest challenges you face when writing your book (after the content) is getting bogged down by the tools and 'mechanisms' needed to get it produced and ready to print. The simplest way is to have us do it for you ;) but if you want to go the DIY route, today's show is for you. We talk about some of the tools and tips needed to get it done. We cover the options to get your words on the page in the way you want, as well as the choices you have for...

2018-07-0846 min

The Book More Show: More Leads, More Calls, More Business Ep064: Kindle vs PrintOnce your book is complete, you have 3 main ways to get it in the hands of people you want to engage. Print, Kindle and PDF. In today's show, we're diving into some of the up and downsides to these, and how the different ways you plan to use your book can change what you need to do to get the best out of it. Starting with the end in mind is essential to creating something effective. Putting out a Kindle version is might be a great idea, but unless you have a way to encourage...

2018-06-2346 min

The Book More Show: More Leads, More Calls, More Business Ep063: Avoiding the edit trapThere are a few traps that can catch you out, even after you've created the content for your book. The biggest one - endless editing. After years of experience, we know the biggest challenge people face is letting go and getting their book out their, in front of people. The temptation to edit, and tweak, and edit some more can be overwhelming. Months can pass and you still don't have anything to share. The good news is, you don't need to do that! If your book is being used identify new customers, if you're giving...

2018-06-1641 min

The Book More Show: More Leads, More Calls, More Business Ep062: Images in your bookDeciding what to include in your book can be mean more than just the words. All too often we talk to people bogged down trying to include images, charts, checklists, and screenshots in their book. As with everything, there is a right way and a wrong way to approach this, so in today’s show we’re taking a little time to talk about the pros and cons of including images. We’ll look at the constraints you need to be aware of, some tips to better use the additional information you’re trying t...

2018-06-0938 min

The Book More Show: More Leads, More Calls, More Business Ep061: Working with othersWe know your book is the best way to start a conversation. A way to identify invisible prospects from all the people out there who could be customers. But rather than offering it to everyone, there are ways to improve your results by offering it to those who are already predisposed to want to do business with you. The great news is, this approach can benefit everyone. Not just you, but the people you’re working with, and their customers. Today on the Book More Show we’re talking about working with others to a...

2018-05-1949 min

The Book More Show: More Leads, More Calls, More Business Ep060: Your super signatureWe've talked recently about the different ways you can identify new customers once your book is finish, and one common theme across these approaches is email. No matter how you get in front of people, at some point it probably involves sending them a message. In today’s show we look at 2 ways you can make the most of the messages you send; your Super Signature, and following up with a SPEAR email to move the conversation forward. No matter what business you're in, the aim of your book is to start a co...

2018-05-1249 min

The Book More Show: More Leads, More Calls, More Business Ep059: A healthy love affair with Focus JamesThe biggest benefit of having your book, is... having your book! It may sound obvious, but it's easy to forget about all the different ways you can use it when you're caught up in creating it. Once it's finished, it becomes the flagship asset, the 'thing' you can offer, reference, and refer people to, in many different campaigns. That's what we're talking about in today’s show as we take an hour to talk with Focus James. Focus has just finished her book ‘How to Have a Healthy Love Affair' and with...

2018-05-061h 00

The Book More Show: More Leads, More Calls, More Business Ep058: Further beyondThere are many different ways to use your book to engage people, and today we're looking at a 'grab bag' of possibilities. Your comfort with creating new 'things', the skills you have, and the audience you already with, will all influence how you choose to use your book, but by looking at many options today, we'll get to cover something for everyone. Something that when you hear us talk about it, you'll immediately see how you can use the idea to better engage potential customers. Creating your book give you the flagship asset... the thing...

2018-04-2948 min

The Book More Show: More Leads, More Calls, More Business Ep057: Your email follow upIn today's episode, we're looking further at Book Blueprint Score Mindset 8, Beyond Your Book... This time, specifically the email sequence you should have, once someone requests a copy of your book. We've often talked about one of the biggest benefits of using a book to identify invisible leads is the fact that not everyone is ready to start today. By identifying people early in their journey, you have the opportunity to start a conversation and educate and motivate people to do business with you, when they are ready. ... and the way you do this is...

2018-04-1432 min

The Book More Show: More Leads, More Calls, More Business Ep056: Getting Down The Mountain with Joe YocavitchThe important things really start to happen once you’ve completed your book. That the opportunity to start sharing what you’re written and identifying those invisible prospects. In last week’s show we looked at the free or inexpensive ways you can use your book with the people who already know you, and today we take that a step further, looking at the things you can do locally to share your book with the people most likely to be clients. The best way to think through these ideas is always with a real e...

2018-03-3147 min

The Book More Show: More Leads, More Calls, More Business Ep055: Beyond Your BookThe most exciting part of creating your book isn’t the layout, or the amazing cover, or even really your great content… The exciting part is getting your book out there, starting conversations once it’s complete. Today on the Book More Show we’re looking at the last of the Book Blueprint Mindsets – what to do ‘Beyond Your Book’. There are so many opportunities and ways you could use it, but we start by looking at the simple, inexpensive, and friction-free ways of using your book to orchestrate referrals and revive old leads. We also talk...

2018-03-2445 min

The Book More Show: More Leads, More Calls, More Business Ep054: Beneficial constraintsIn the last few shows we've looked at all the elements of the Book Blueprint Scorecard you need to create the best book for your business or organization. Today, we looking at mindset 7, and what not to do. The beneficial constraints you can put in place to increase your chance of completing a book. Starting to write with the mindset of 'It will be done when it's done' is a sure fire way to make sure you're still writing (or avoiding it) this time next year. It's the time and scope constraints you put on...

2018-03-1749 min

The Book More Show: More Leads, More Calls, More Business Ep053: Outlines and ContentToday we're diving in to two more of the Book Blueprint mindsets. A Purposeful Outline and Value Driven Content. This is a bit of a deep dive, but amplifies some of the topics from the last few shows. It will be a huge help if you're at the stage where you have your audience dialed in, you know where you want them to go next, and you're ready to start planning how to get them there (the content). As with all the Book Blueprint mindsets, you'll find you are more advanced in some...

2018-03-131h 03

The Book More Show: More Leads, More Calls, More Business Ep052: Thinking beyond your bookYour book is the best tool for identifying invisible leads, but the secret is to have a plan to nurture those leads over the weeks and months after they make themselves known. The aim; to start a conversation with people most likely to be your customer. So today on the show, Betsey and I talk about some great conversations we're having with people looking to syndicate their books, ways for any business to think about writing a book to start a conversation, and how, once people have joined your 'sphere of influence', you can continue...

2018-03-0332 min

The Book More Show: More Leads, More Calls, More Business Ep051: Cracking the Code with Ben ByrneToday we have a change from the regular programing as we just released the latest episode of the More Cheese Less Whiskers podcast, and it's one you need to hear! Dean is talking with Ben Byrne, owner of a marketing company in Canada, who's looking to break into marketing for Financial Advisers. This is a great show I wanted to share because it's a real example of the thought process behind using a book to generate leads, for referrals and to syndicate and create a solution for your customers. The show should resonate...

2018-02-251h 08

The Book More Show: More Leads, More Calls, More Business Ep050: A MVC Call to ActionToday on the show we're looking at mindset 4 of the Book Blueprint Scorecard: A Minimum Viable Commitment, call to action. The job of the back cover of a 'traditional' book is to sell the book... The job of your back cover is to deliver a compelling call to action in a way that allow new people to identify themselves and make it possible for you to know who your 'hotter' prospects are. We dive into this today and look at the offers you can make to keep the conversation moving. You can find...

2018-02-1749 min

The Book More Show: More Leads, More Calls, More Business Ep049: A great example, 600 leadsTwo parts to today's show. We stared off talking about a book project we recently completed to generate leads of realtors and closed looking at the Book Blueprint Score mindset 3: Choosing an amplifying sub-heading. 600 leads People sometimes get hung-up on the content part of their book and what to write about. We covered 5 of the most effective types of books in 5 book titles formula field report but today we focused on how straight forward it can be to create something the resonates and get's people to raise their hand. Once written, it can then...

2018-02-1046 min

The Book More Show: More Leads, More Calls, More Business Ep048: Rethink the Ink with Victor BeyerIf you've been in a business or industry for any length of time, the knowledge you have can help others save time, money and in some cases pain and discomfort. Whether that's sharing basic steps, pointing out common mistakes, correcting industry wide misconceptions, or sharing your deep understanding of your industry, the information you have is one of the very best ways to start a conversation with someone who's a likely customer. Today, we had a great conversation with Victor Beyer. Victor owns a Tattoo Removal school as well as studios and wrote the book...

2018-02-0340 min

The Book More Show: More Leads, More Calls, More Business Ep047: A Title That Resonates (Mindset2)Today we're continuing with the Book Blueprint Scorecard journey and looking at Mindset 2: A Title That Resonates. If the purpose of your book is to compel someone to say "I want that book. That sounds like something I want." then the title is the key thing that triggers that response. Picking a title that resonates, both gets someone to raise the hand and communicates the promise of the solution. Incorporating 'pre-suasion' techniques like this can make a big difference. In addition to this episode, we also recently recorded a book title Q&A...

2017-12-1842 min

The Book More Show: More Leads, More Calls, More Business Ep046: Book Blueprint ScorecardToday we're following on from the scorecard introduction to talk specifically about the Book Blueprint Scorecard. I've been excited to share this for a few weeks because it's not only a great scorecard example, but more importantly, it's a great framework to help you assess where you are in creating a great tool for your business. Over the coming weeks we'll address each mindset individually and walk you through the thinking behind each, the best way to assess your progress, and based on your score, the opportunities you have to mover the needle and get...

2017-12-1044 min

The Book More Show: More Leads, More Calls, More Business Ep045: ScorecardsFollowing on from our conversations about lead converting books, this week we're talking all about scorecards. Based on the Strategic Coach tool, a scorecard book is one of the best ways to educate and motivate potential clients to take the next step with you, as it allows them to evidence for themselves, the need for your product or service. No one likes to feel convinced, and the scorecard approach builds on their understand of what you do to compel them people to take action. LINKS profitactivatorscore.com uniqueability.com/scorecard ...

2017-11-1837 min

The Book More Show: More Leads, More Calls, More Business Ep044: Small Business Expo follow upThis weeks show was a great chance to catch up with Betsey on a number of topics that have come up over the last few weeks from current authors and potential customers. All looking to engage more people with a book. We also circle back to the Small Business Expo from a couple of weeks ago and talk about who was there & the types of businesses creating or already using a a book to drive more business. As mentioned on the show, Dean's also doing a 'Book Outline' workshop & Q&A call this Thursday. We'll...

2017-11-1446 min

The Book More Show: More Leads, More Calls, More Business Ep043: Remarkable Service with Mike MackEngaging with potential customers is as much an art as it is a science. You can never really be sure what's going to resonate, or which elements of your message will gain traction. That why one of the best suggestions we can make is to follow a 'lean' approach. Get the first version of your message out there as soon as you can, and then make updates based on real world reactions. The traditional model of creating a book, investing tens of thousands of dollars and months of time comes at the great expense of needing to...

2017-11-0441 min

The Book More Show: More Leads, More Calls, More Business Ep042: Planning for the Small Business ExpoSometimes things happen last minute. You may not have time to hatch the perfect 'evil scheme', but taking a few minutes to plan the experience can help make the most of it and identify opportunities for the future. This happened this week as we heard about The Small Business Expo in Tampa just a few days before the event. It was worth attending as a guest as we plan more speaking events in 2018, but with 2 days notice, we took some time in today's call to think about the best way to champion 90-Minute Books, and what we...

2017-10-2845 min

The Book More Show: More Leads, More Calls, More Business Ep041: Sharing Passion with Yvonne MyetteSeeing other people’s passion to help is one of the best things working with the authors, business owners and community leaders we get to work with. This drive to share their knowledge and help educate others is one of the main reasons people find success with a 90-Minute Book. It creates a connection with readers and compels them to the next step. Today's show is no exception as I'm talking with Yvonne Myette. Coming from a background in healthcare, Yvonne is a coach, passionate about helping those she resonates with, thrive and ac...

2017-10-2133 min

The Book More Show: More Leads, More Calls, More Business Ep040: The 3 types of booksWe're following on from last week's show today and talking more about the three types of book you can use to generate more business: Lead generating Lead converting Blueprint Using examples of existing books, we breakdown the different types and their purpose to give you more ideas to generate more business. Looking at generating vs converting vs blueprint ideas really shows the difference in the purpose and intent of your book and how each is positioned in a slightly different way to move people forward. LINKS Show notes: 90minutebooks...

2017-10-1432 min

The Book More Show: More Leads, More Calls, More Business Ep039: Why a Book?Today I'm joined by Dean to talk about the real reasons to write a book. You already know a book is a great idea for your business, but still, many people get stuck on why it will make a difference and this leads to delay and procrastination getting started. We talk about the 3 types of books that are the best at getting results: A lead generation book A lead conversion book A blueprint book Depending on who you're trying to engage (remember the acronym for LEADS, Let's Engage And Do...

2017-10-0732 min

The Book More Show: More Leads, More Calls, More Business Ep038: Adding a PriceEvery so often we get a cluster of similar questions. That happened recently with people asking about adding a price to their book. Betsey & I start this show by addressing some of the pro's and con's to this approach before going on to talk about some of the other ways to get your book in front of a local audience. Adding a price can reinforce a perceived value, but there is the risk of setting unrealistic expectations with people buying your book that could lead to negative public comments. As we're talking about lead generating...

2017-09-3040 min

The Book More Show: More Leads, More Calls, More Business Ep037: Designing Great CoversThe design of your cover is an opportunity amplify your title and one of the most important ways you can get the attention of passing 'eyes'. Designing something that achieves this without being distracting is both a skill and an art. Today I'm talking with Glen Linton, one of our two in-house designers. Having created close to 200 covers, there aren't many subjects Glen hasn't created a cover for. This is a great call, not only for someone looking to design their own cover, but also for people working with us, as we talk...

2017-09-2337 min

The Book More Show: More Leads, More Calls, More Business Ep036: Better Conversations with Dr.SunnyEven a complicated subject can be simplified through a book, to start a conversation and predispose people to take the next step with you. Today, we're talking with Dr. Sunny Kim, the President of Progressive Rehabilitation in Cedar Rapids, Iowa. A practice that specializes in the non-surgical treatment of spine, sports and musculoskeletal pain conditions. It was a great call and especially interesting to hear how he's using his book, 'The Ultimate Non-Surgical Knee Pain Solution' to begin to educate patients about this relatively new and technical procedure. This understanding helps potential clients...

2017-09-1639 min

The Book More Show: More Leads, More Calls, More Business Ep035: Filling the VoidWe often talk of creating a book in terms of identifying your current clients, researching the information they're looking for and creating something of value for that group. Today, we're looking at another approach and the opportunities to write something valuable, triggered by an external change. Our main goal is to identify invisible leads and being there to offer helpful information when someone suddenly realizes they need to 'do something' is a great way to do just that. Whether this is a time based event, or a change caused by policy, legislation, technology...

2017-09-0940 min

The Book More Show: More Leads, More Calls, More Business Ep034: Compelling ConversationsWriting your book is a big step, but using it to start a conversation with a potential customer is the most important part. Today, I'm talking with Dean about the ways your book can help set up a compelling conversation that draws out your five-star prospects from the crowd. By thinking a few steps ahead, knowing who your readers are and the ideal step you'd like your best readers (customers) to take, you can create a follow up sequence that starts the relationship in the best way. By offering information that helps. All...

2017-09-0229 min

The Book More Show: More Leads, More Calls, More Business Ep033: Keep It SimpleWe often have calls with people who want to write a book for their business, but get stuck in the details. They have all these questions, but none really get them any closer to writing. Today, Betsey and I run through the simple steps you can take to get started. This isn't about winning a literary award or writing a best seller. This is about using your experience to help customers and start a conversation. We see so many people using their books to create exciting new opportunities, it's frustrating when 'analysis paralysis...

2017-08-2742 min

The Book More Show: More Leads, More Calls, More Business Ep032: Taking Action with David KurzOne of the most popular types of show, and one of my favorites, is where we get to talk with the people we've helped write a book. Today, I catch up with David Kurz, Broker/Owner of Kurz Real Estate in Miami. Join us as we talk about their amazing growth over the last 12 months and how writing his books has help position his company, the agents that work for him as well and David personally as one of the leading Real Estate agencies in South Florida. This show is packed with ideas based on...

2017-08-1933 min

The Book More Show: More Leads, More Calls, More Business Ep031: Educating & MotivatingMost people are familiar with using a book as lead generation, today we look at ways to use a book to motivate and educate people into taking action. Less about identifying invisible leads, this strategy is best suited to compelling those already familiar with you (even if only a little) to take the next step. Profit Activator 3 book example: ProfitActivatorScore.com LINKS Show notes: 90minutebooks.com/podcast/031 Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Interview Shows: 90-Minute Books Author Interviews Questions...

2017-07-3135 min

The Book More Show: More Leads, More Calls, More Business Ep030: Facebook Ad ResultsA catch up show today after a short summer hiatus. We talk about how some of the books are being used over the summer, discussions at Dean's European tour & the results of our recent Facebook ad test. LINKS Show notes: 90minutebooks.com/podcast/030 Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Interview Shows: 90-Minute Books Author Interviews Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com

2017-07-1535 min

The Book More Show: More Leads, More Calls, More Business Ep029: Making the most of FacebookToday we're looking at Facebook as a channel to promote your book. Looking at the various types of Facebook pages, ads & events, we talk through the different way you can use your book to engage potential readers and start conversations. Profiles Pages Groups Events Live Video Ads Lead Ads This is a great introduction to some of the ways you can find your audience. If we missed any, or you want us to go deeper, let us know in the comments. LINKS Show...

2017-06-1744 min

The Book More Show: More Leads, More Calls, More Business Ep028: Starting ConversationsA fantastic episode today. You'll want to grab a pen & paper for this one! Dean & I talk about leading people from requesting a copy of your book, through to conversations that give you the opportunity to solve people's problems. It's so easy to fall into the 'broadcast' trap of treating people as a metric rather than as individuals. In this show we're talking about specific ways to break that pattern and follow up with people in a more human way. Technology encourages us to treat 'Leads' as numbers in a CRM rather than...

2017-06-1133 min

The Book More Show: More Leads, More Calls, More Business Ep027: Engaging ReadersA special bonus episode today. A few weeks ago Dean spoke with Bill Bloom. A 90-Minute Book author of The Yachters Guide to Early Retirement. I wanted to share this great call with you as they go deep into the follow up opportunities once someone has read your book. The real magic is in starting a conversation with people who are likely to become customers/clients of yours. There is a lot of practical advice here in thinking about moving the conversation from invisible prospect, to visible client. You'll get a...

2017-06-081h 11

The Book More Show: More Leads, More Calls, More Business Ep026: Practical Book Launch Ideas (pt2)Part 2 of my favorite shows of the year so far... This week Betsey & I finish off talking about practical ways to use your book once it's complete. Using 'traditional' publishing strategies as the idea, we look at how you can tweak the tactic to really get the most bang for your book. Continuing from last week we look at: The best ways to give copies away (including at live events) The problems with teaser content Opportunities for product placement and a handful of grab bag ideas If you have...

2017-05-2740 min

The Book More Show: More Leads, More Calls, More Business Ep025: Practical Book Launch Ideas (pt1)One of my favorite shows of the year so far... This week Betsey & I are talking about practical ways to use your book once it's complete. Using 'traditional' publishing strategies as the idea, we look at how you can tweak the tactic to really get the most bang for your book. We had 4 or 5 topics on the outline, but the conversation was so good we only go to cover 2 (plus a great side conversation on using meetup.com to get in front of people). This week we go deep into the better way...

2017-05-2039 min

The Book More Show: More Leads, More Calls, More Business Ep024: Getting Started with Julia CarlsonThis week I have a great call with someone who just joined the program about their thought process in deciding to write a book and the customers they aim to attract. Julia Carlson is a Wealth Management expert with 20 years experience. As her own company has grown, she's found herself spending more time running the business and less face to face time with clients. She was looking for a way to leverage her knowledge and still help the people she's passionate about helping in a way that's more scalable than one on one. A book...

2017-05-1336 min

The Book More Show: More Leads, More Calls, More Business Ep023: Information GoldminesThis week Dean & I talk about Information Goldmines. The knowledge you have at your fingers today, that will enable you to create a book that reveals invisible leads and starts conversations. Even if you don't know where to start, there is a simple process to identify the most pressing questions in your customer's mind and follow up by answering the questions the should be asking. LINKS Show notes: 90minutebooks.com/podcast/023 Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Interview Shows: 90-Minute Books Author Interviews ...

2017-05-0626 min

The Book More Show: More Leads, More Calls, More Business Ep022: Recycle Reuse RecordThis week we've got a deep dive episode looking at the options to Recycle Reuse Record other content in your book. We'll occasionally speak to people who want to turn a presentation, or series of blog posts into a book. While this can give your campaign a boost, there is a right way and a wrong way to do it. In today's show we look at the pitfalls of recycling, the opportunities of reuse & the easiest way to record to create the most effective book. LINKS Wombat Selling Book MoreCheeseLessWhiskers - Jamie Smart...

2017-04-2948 min

The Book More Show: More Leads, More Calls, More Business Ep015: Question & Answer.mp3This week Betsey & I answer some of your questions... at least that was the plan. We end up deep diving 2 issues that come up time & again in the questions we field: How long should my book be? How much editing should I do? This is a hugely valuable show for anyone who has had a book on their 'to do' list. We focus on the purpose and benefits of writing a book to start a conversation with potential clients. LINKS Hot Prospects Book Show notes: 90minutebooks.com/podcast/015 Titles & Outline...

2016-08-2040 min

The Book More Show: More Leads, More Calls, More Business Ep014: Content IdeasThis week I'm joined by Betsey Vaughn again as we discuss two ideas for creating content. Using other people's expertise to add value to your potential customers and leveraging external changes like regulation or technology changes to be first to market and provide potential customers with the information they are looking for. LINKS Show notes: 90minutebooks.com/podcast/014 Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Interview Shows: 90-Minute Books Author Interviews Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com

2016-08-0636 min

The Book More Show: More Leads, More Calls, More Business Ep012: Marketing FundamentalsThis week I'm joined by Betsey Vaughn, our chief Client Concierge as we look at one of the most popular questions we get; 'How can I market my book?' Today we dive into the fundamentals of two approaches. Engaging people who already know you and attracting new leads. LINKS Breakthrough DNA Book (8-Profit Activators) Harvard study. (Not quote the context I was thing of at the time, but high acquisition vs engagement of existing customers is still relevant. It's building the relationship with those who know, like or trust you)

2016-07-1634 min