Today we're continuing with the Book Blueprint Scorecard journey and looking at Mindset 2: A Title That Resonates.
If the purpose of your book is to compel someone to say "I want that book. That sounds like something I want." then the title is the key thing that triggers that response. Picking a title that resonates, both gets someone to raise the hand and communicates the promise of the solution.
Incorporating 'pre-suasion' techniques like this can make a big difference.
In addition to this episode, we also recently recorded a book title Q&A call (linked below) that goes deeper into some real life examples.
LINKS
Show notes: 90minutebooks.com/podcast/047
Titles & Outline Workshops: 90MinuteBooks.com/Workshops
Ready to get started: 90MinuteBooks.com
Interview Shows: 90-Minute Books Author Interviews
Questions/Feedback: Send us an email
Extra Credit Listening: MoreCheeseLessWhiskers.com
