Monica Feid and August Johnson of BizCom share stories and their expertise on Crisis Communications with host Jack Monson. We’ll explore:
Why is a franchise brand’s crisis potentially more explosive than other brands’?
How does a communications team jump into action when news is about to break?
What should all brands have in place to plan for a potential crisis?
And why “no comment” is a poor response in any situation!
Special Guests: August Johnson and Monica Feid.
