This podcast episode is a discussion between Christopher Detzel and Nicole Saunders, two community professionals, about trends, strategies, and best practices for community management in 2024.
Some of the main topics covered include:
- How community teams are adapting to doing more with smaller teams by prioritizing programs, leveraging cross-functional partnerships, and using technology like AI.
- Strategies for consistently engaging community members through innovative formats like "thought leader" sessions and getting customer feedback on new features.
- Optimizing virtual and in-person events to drive value, including hybrid models and facilitation techniques.
- Unifying data across platforms to get a holistic view of community metrics and tie back to business objectives.
- Leveraging community insights for product innovation by facilitating small group customer feedback sessions.
- Tips for community professionals like starting small by focusing on 1-2 metrics or partnerships to showcase value.
Overall, Christopher and Nicole have an insightful discussion about community management best practices, especially around engagement, measurement, and showcasing value.
