Description

At 4 a.m. in Luton Airport, I head to Budapest to deliver a keynote — and along the way, unpack what it really takes to turn an idea into a valuable talk.

In this travel-journal-meets-creative-process episode, I share five lessons learned from the runway to the stage: how to go from idea → value, find your point of view, think in stories, do the hard work, and give generously.

It’s a behind-the-scenes look at the craft of speaking, the nerves before stepping on stage, and the joy of seeing your name on an arrivals card — all through the lens of the Idea to Value system.

Recorded across airports, trains, and hotel rooms — part reflection, part field note — this episode is for anyone turning ideas into something worth sharing.

Key Takeaways — Five Ways to Make a Valuable Keynote

1. Go from Idea → Value
   Every creative act — from writing to keynotes — follows the same path: idea → investment → activity set → creative action → value. Get effective before worrying about being efficient.
2. Have a Point of View
   A great keynote isn’t a lecture — it’s a perspective. Believe in what you’re saying. The goal isn’t to please everyone; it’s to help the right ideas land with the right people.
3. Think in Stories
   Facts inform, but stories connect. Design your talk like a story: beginning, middle, and end — with moments, characters, and growth along the way.
4. Do the Hard Work Before the Stage
   Most of the effort happens long before you take to the stage. Script, rehearse, edit, and refine until it’s ready. The nerves fade when you know you’ve done the work.
5. Give Generously
   A keynote is an exchange of value — your time, energy, and attention for the audience’s. Respect that investment. Share ideas worth carrying forward.

Find the video and associated blog post here - https://www.cultivatedmanagement.com/how-to-turn-an-idea-into-a-talk-that-truly-resonates/

Grab The "Idea to Value System" Video Course — Learn the full system for turning ideas into impact in the workplace
👉 cultivatedmanagement.com/idea-to-value-system

Grab Zero to Keynote — My book and toolkit for crafting, rehearsing, and delivering great talks
👉 cultivatedmanagement.com/zero-to-keynote

Episode Highlights

• 00:00 – Luton Airport reflections (and why it’s last on the list)
• 03:45 – From idea to value: how Rob builds a keynote
• 10:30 – Writing and rehearsing longhand on the plane
• 18:10 – The joy of seeing your name on an arrivals card
• 23:00 – Budapest: finding your point of view
• 30:00 – Stories that connect (inside a railway museum)
• 40:00 – Doing the hard work before you take the stage
• 48:00 – Give generously and respect the audience’s attention
• 53:00 – Reflections, book signings, and the flight home
• 54:00 - A reminder why Luton airport is at the bottom of my list

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