Awesome. So one of the videos that I was most compelled by, and I've seen you doing videos where you're setting up these mega open houses that you guys do. One that I thought that was really compelling and it endeared me to your cause and your mission and what you're doing was you sitting on some bleachers that must have been at a nearby high school near to one of the homes where you were at, included some great drone photography was included and it was, you speaking from the heart about why you're at where you're at, why you do what you do and I feel like you displayed that you're a good storyteller. At the end of the day people want to work with people they know, like, and trust. They want to work with people with whom there's an emotional connection, not just a logical one. And in that moment I saw you demonstrating the skills that every real estate agent that I work with or that I teach and train through through Think Bigger Real Estate needs to have this skillset. It's not just about being a master of the market, it's not just about being a master of buyers and sellers scripts, you actually need to emotionally connect with people because it's such an emotional purchase. It's such an important thing for people. Talk us through a little bit, when you're creating a story, what does that look like?
Yeah, those are great points. And the video you're talking about is on Superbowl Sunday when I first did that interview and then it snowed the next morning. So if you do go and watch it, it's a combination of two different days. My thought process, two separate things that why video and to your point it is so important for our audience to know what makes us different. There's so much competition out there and we need to get comfortable in communicating it. And if you're struggling with that, you've got to dig into the passion of why you're in this industry and why you're doing the job within this industry. So for me it's home loans and what makes me different. So my clients come to me for the trust, the communication and the experience and the fact that every time they're working with me they are truly treated like family. So, that's something that is extremely important to me when it comes to just the basics of any video. Some of the things I focus on, and it doesn't always happen naturally, but hopefully some sort of conflict. And then there's a resolution. So it just on the day to day stuff like at the open house, something that's super compelling to watch as a story is what are some challenges? We've all been a little late to getting to an open house. So it's like how am I going to get all of these signs, this, that set up unlocked the foot things. And that's super compelling to watch because it's real. It's not just a picture of the house, everybody's seen that, but people then could see how you handle stress and the fact that this open house is extremely important. So that that's if it aligns perfectly, that conflict resolution timeline is really nice. Some simpler stuff, because that doesn't happen all the time. So, I focus on two main things: have I done this before? In other words, Am I repeating what I've already done in the past and is it better than the last thing I did? Now I can't always hit the mark on both of those. But if I do think in those terms, the trajectory of where I'm going is in a great direction. So some of the focuses for me there.
