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While most real estate agents offer the same value propositions, most real estate agents struggle financially.

Becoming a well-paid professional includes creating a value proposition that is unique, different, and extremely valuable to the client.

Today, I interview Ryan Grant, co-creator of NEO Home Loans.

Very few understand the importance of creating a unique value proposition than Ryan and his partners. They have created a mortgage company that is fundamentally different in the way they position themselves to the end consumer and the real estate agents with whom they partner.

As you listen to Ryan, look for the principles that you can apply to your business that will cause you to be different and more valuable in the marketplace today.

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