Justin Stoddart 0:00
Hey, welcome back to the think bigger real estate show. thrilled to have Karin Carr back with us today. She is the foremost national expert when it comes to YouTube for Real estate agents. And I am thrilled to have her here. She brings such value. I follow her. And she's awesome. So I want to start off by just saying, Karin, thank you for coming back. We didn't scare you away the first time.
Karin Carr 0:24
No, you're awesome. Thank you so much for having me. This you, I love to geek out on this stuff. And anyone who will listen to me wax poetic about YouTube, I'm happy to take that opportunity.
Justin Stoddart 0:35
I love it. Let's do, I'm really quick, let me revisit kind of the mission of all of this, why we're doing this, okay, to help agents think bigger. It's amazing what happens when you start to see other people that either is having great success or are helping other people have great success, that our own possibilities start to expand, we start to believe that this can work for me. And the whole purpose of the show is to absolutely do that as expand people's possibilities. Knowing that as they do, their business grows, and then their options in life and their impact grows, which is what I'm all about. So you fit the mold perfectly. You're a big thinker, thrilled to have you back on today. Tell us a little bit, Karin, really quickly. Just your what part of the country you're in. And I'm how you stumbled across this YouTube thing for those that didn't get the privilege of watching you the first time you came on the show?
Unknown Speaker 1:25
Absolutely. So I am in Savannah, Georgia. I had gotten my license in 2005 in Northern California. And I was that was during the crash. And so I was a big REO listing agent back then my parents live in Savannah. So about five years ago, we decided to relocate here. And when you move, you start over in a new market, you are literally a brand new agent all over again because you don't have any clients there and you don't have any market share. And you don't have any name recognition, you don't have any signs in the dirt. You got nothing you're starting over. So I was blogging and I started making YouTube videos. And then I started getting leads where they said, I found your YouTube channel, I've been watching all your videos, I feel like I know you already. And I thought well forget the blog, I'm just going to skip over the blog and go straight to video. And my business has completely exploded. And now instead of being a solo agent, I have a team and I get probably 70% of my clients and closings that say they found me on YouTube.
Justin Stoddart 2:23
You go from hunting to being the hunted, you know I know that there are people that have great success buying leads on the internet. But I'm telling you when you show up in that space, you're a means to an end, you've got no credibility, the only thing that you do if you've got the license, and the keys to open the door for them. However, when you come when somebody has a chance to observe you and receive value from you over a period of time, something amazing happens, right, which is what you're describing about it's like, I feel like they know you and it's like they trust you already right totally changes the entire conversation.
Karin Carr 3:01
It is the entire conversation. It goes it's the difference between buying a lead from Zillow, and they're interested in 123 Main Street, and you call them but for other people also got that same lead. And they're like, Oh, I already made an appointment with somebody else to see that house thanks. Or they don't answer the call at all, and they don't want to talk to you. It goes from that type of lead to me calling and saying, Hey, you know, I saw that you just downloaded my free relocation guide. Are you thinking about moving to Savannah, and they go, Oh, my God, I can't believe you're calling me your celebrity. You must be so busy. Thank you for calling me. What do I have to do to get you to take me on as a client?
It's like, Am I being pumped to this? the point, he said that to me, I laughed so hard. I was like, I'm sorry, can you just wait one minute. I am not famous at all. But that's their perception. They, they think of you like you've got a show on HGTV. And after you hear that over and over and over again, you're like, I guess I kind of fake This is awesome, you know, grateful that you picked up the phone and call them.
Justin Stoddart 4:05
I actually teach a class around storytelling of how to get in command HDTV like attention. Now I have to share that within the think bigger figure. At some point. It's exactly that. I mean, in the end, the example that I share is if chip and Jojo moved to a new market, let's say Savannah, Georgia, would they have any trouble getting clients? And the answer is no. Right? There probably be a lion out the door to work with those two, right? Or, or the Property Brothers or whoever. I don't know why it's because their value has been extended over time to people there's trust. There's this relationship that's built even though it's been one way they feel privileged to be in conversation with you. And they already know the value that you bring. It's no longer about. Get me to the house. It's about giving me to you, right.
Karin Carr 4:51
Yeah, exactly. Exactly. And so it goes from just all real estate agents are the same. You're a means to an end, you're doing nothing but a door opener to like, what am I? How can I get this person to take me on as a client because I want to work with them specifically?
Justin Stoddart 5:09
So cool. We've actually had a couple of comments. I want to point out here really quick. Speaking of the devil, Jesse Dau,
Karin Carr 5:14
Yes, I know YouTube is your new favorite.
Justin Stoddart 5:18
Jesse's a disciple of this car here. So and then, Kyle Spencer, I got to put this one up here, right? love learning, marketing and best practices for me don't matter, because I've got great people like Karin Carr in my network. So super fun stuff. Thanks for commenting, guys. Let's get into the fact that you have this, this model this system that actually helps people, right. And you have people coming to you saying, Hey, will you teach me that? Will you teach me that? Yeah. And you kind of ran into a little bit of a wall? Like I got a lot of commitments already. Right?
Karin Carr 5:50
Right. Yeah. It was funny. I, probably a year ago, well, actually was more than a year ago, it was in about February of 2018, I guess. And I think I'd had the fifth conversation on the phone with an agent who was saying like, wow, does this really work? How are you doing it? How do you figure out what to talk about? And when I hung up the phone at 930, at night, my husband said, you need to be getting paid for this because you're spending all of your time teaching other people and I said well, they're all asking me for one on one coaching. But I don't have time. I have so many clients right now. I don't have time for one on one coaching. So I made a YouTube video and I said, Hey, listen, if I made a course, would anybody take it? And I had, like 150 people sign up on the interest list. So I said, I guess I'm making a course. Of course, what am I gonna do? So I started researching it. And I figured, okay, I'm going to make a digital course. So that when you sign up for it, you log in and you watch the video, you do what it says you watch the video, you do what it says. And it's basically my method from start to finish of what do I need for equipment? How do I figure out what my video is going to be about? How do I research it, how I film it? How do I edit it? How do I promote it, all ...
