Justin Stoddart
Hey welcome back to the Think Bigger Real Estate Show. I am your host Justin Stoddart and absolutely thrilled to be back together with a good friend of mine. I had the privilege a few weeks ago to be in his office in Flower Mound, Texas and see behind the scenes of how he puts his clients first. For those that are curious to know who this man is. That's got a got a smile and a southern hospitality that makes everybody smile. His name's Jay marks Jay, thank you for coming on the show today. Super excited to spend more time with you today. You bet but where's the barbecue? It's in Texas. That's what I learned. It's not in Oregon or you know, we're gonna have no even though we invented the Traeger. We have no idea how to barbecue compared to your friends that you took me to go see that was incredible.
Jay Marks
That was fun, wasn't it?
Justin Stoddart
We had such a fun evening together. I was down for a big convention in Dallas, Texas had some time to spend with Jay in the evening and he he took me to the best barbecue place in Texas. It was it was truly amazing. I've still got thinking about how good that tasted?
Jay Marks
No, seriously. I'm a friend of mine owns a restaurant and as you know, because I do a lot of work with local and restaurants part of my business, and I went and told him, I said that this guy is from Oregon, I need to show him what's going on. And he put together a plate literally three and a half pounds of meat of ribs, pork, chicken, turkey, brisket, it was just yeah,
Justin Stoddart
It was it was perfect for a guy who spends time around a lot of vegans right here in Oregon. We get vegetarians vegans. Not that nice. It compensated for all of that. Yeah. It's so much fun. Let me just remind everybody that's that's tuning in. If this may be your first time listening to Think Bigger Real Estate Show, let me tell you what my mission is, which then tells you what the purpose of this show is my mission is to help is to wake people up to help them recognize the potential that's inside of them. And then my mission is to inspire them and help them to live in pursuit of that mission. The show is an extension of that and I reach out purposefully to big thinkers, people who are doing amazing things in business and in real estate to help all of us think a little bit bigger and have a better chance of fulfilling our potential. So, Jay has been again, hand picked for that. Jay, you've been in the business for several decades now. 26 years ago, I had the opportunity to go behind the scenes at Jay's office as I mentioned, he has an in house videographer tell us Jay, why is that important for you and for your customers?
Jay Marks
Well, first of all, marketing is a video first marketing concept. Now that is exactly what everyone expects. People want to be able to get on their smartphones or their iPads or their home computer and take a tour of a home. They want to be able to see and experience the the instrument sorry about a scene experience of property before they go look at it. And photographs will do it but video really does it. They say a picture's worth 1000 words. I say a video is worth a novel.
Justin Stoddart
I love that.
Jay Marks
It's so having our team videographer is a very important part of the staff. Yeah.
Justin Stoddart
And you guys have done something very cool as well, that really gives back to the community which is Foodie Friday. Right. Tell us a little bit about foodie Friday for those that might not know about it. And again, how does that help really your customers probably a nucleus of a lot of people, you actually drove me around the area and showed me how many companies had moved there specifically from California and other places, because Texas is very business friendly. And you've got all these people moving to Flower Mound, Texas to Dallas area, you know, Dallas Fort Worth, and you've put together an episode a weekly episode called Foodie Friday, that really helps people get familiar with the area. Right. Talk to us a little bit about that and maybe how that helps your customers.
Jay Marks
Well, first of all, we did as a part of our overall outreach, you know, every Monday morning we'll do a Monday morning Monday market update. Tuesday's we talked about something to do with the real estate market or what's happening with man, I'm sorry, my nose is there. Hey, man. It's your nose a live podcast before it met Wednesdays we talked about the community and, and and Friday we're looking for a topic. Well, we're at a restaurant six years ago and we want foodie Friday. So we look at local owned restaurants, we don't go to your Chili's and Applebee's and Outback Steakhouse we don't do any of the national chains whatsoever. We go to local owned businesses, and we do two things with that. Number one, we tell the story of the local owned restaurant and what they serve and what they're about and what their concept is. And then we find out about the owner, tell us about your sacrifice. Tell us about what brought you here to inspire people to shop local, eat local and be a part of the community and you and I both know when you go out to eat, there's nothing better than a local dive. You know throw the food's really good or someone's in the back kitchen has got their whole financial life on the line cooking like it matters. And those meals are phenomenal. You know, just to we do something else to we also talk about local charities. So how it helps our clients is this.
We want people to come to J marks real estate calm and click on our blog or go to our Facebook page, and we want them to be able to have the full experience. Here's where you can learn about your community. Here's where you can find great restaurants, here's local charities that are sponsoring things in the area and where you may be can volunteer your time or donate money. And you can see great real estate homes you can see houses and tours and find out what's going on in the market.
Justin Stoddart
You know, really what I hear you saying Jay is it which I'm a strong proponent of is that oftentimes I think marketing in real estate is all about these little boxes that we all live in called houses. And at the end of the day, the box doesn't matter as much as the lifestyle the life that you get to live by living inside that box and your your website and your approach seems to be a lot more about lifestyle about giving back about you know, the local food scene or you know, food scene. Again, I think you guys get it that for the customer. Again, it's not about the box, the city you live in, but what how's my life going to be better by living in that particular area?
Jay Marks
Yeah, exactly. And we also want to be known as local experts to I mean, if you call on us, we will say, hey tell you what? Justin, come visit me. And let me take you to a couple wonderful restaurants at the same time. Let me show you the area. And that's why I did even though you and I are friends and I know you and I wanted to host you. What I did, honestly, was I took you on a first time buyer visit tour of the area, just like we do, all of our clients actually picked out a few houses. And if you remember, and then Jay told me those homes go for seven or 8 million I was like he not Yes, million.
Oh, that neighborhood yeah. Yeah, sorry. Yeah. Texas a little bit more affordable in other parts of the country. Yeah. There are a couple you had your eye on. It was we're cruising through Highland Park. That part is like yeah, you can have one of those that was perfect.
Justin Stoddart
But no, that's interesting. Jake's I didn't realize that but that's really how you do real estate, isn't it that it's, again, i...
