Welcome back to the Think Bigger Real Estate Show. I'm your host, Justin Stoddart and my passion is helping you to think bigger, because I know that when you think bigger your life, your business, everything improves. And I do that by bringing on amazing guests and today I have another one. His name's Matt Bonelli. He is a certified ninja selling coach. And we're going to get into more of everything that he can bring to your business and to the table. excited to introduce him. First and foremost, let me say, Matt, thank you for coming on the show today.
Justin, thanks so much for having me. Man. I'm looking forward to chatting with you and just talking real estate with you today.
Yeah, it's gonna be awesome from one had a real estate coach slash podcaster to another, this is gonna be a fun episode. Yeah, absolutely. For those that are interested in the content that I create on a, on a regular basis, you can go to think bigger dot real estate. And there, you can actually sign up for a summary, to get this week's episodes with a couple highlights and a couple of action steps. So that you can be in the know, I know, there's a lot of content that comes from this site, this channel. So I'd love to have you go there so that you get in your ear inbox each week. And update of amazing things like we're going to hear today. So with that being said, you know, it was interesting. Several years ago, I was invited to attend and even help, kind of facilitate, facilitate, but but be present for a ninja selling class. A couple friends of mine said you'd really love this. I had been coach when I had my general contracting company, how to go about, like building a business by referral. So I said, Great, I'll go and I was absolutely blown away by ninja selling by what it is. And again, what a great solution. It is so excited to really go deep on that. Let me tell you little bit more about Matt Bonelli, and I'm going to have him describe what ninja selling is all about. So again, Matt is actually out of Charleston, South Carolina, like that just sounds dreamy, my friend.
It's a beautiful place for sure.
Oh, but I'm gonna visit we're gonna have lunch. I don't know when but we're going to
come on down, man.
So um, he's a certified coach, begin with ninja selling ninja coast to coast podcasts encourage you to go find that. Add that to your favorites list. He's also a business owner, entrepreneur, outside of having been a very successful real estate agent. And now coaches all the everyday real estate agents around the country on these on these amazing topics, but he also owns businesses outside of this business. So anyway, the pleasure to have you on again, Matt, thank you for coming here. Let me let me jump into again, this thing bigger back here stands for more than just thinking bigger with real estate. You tell me that you're a father now have a young daughter two and a half months old. Congratulations. Thank you to help my audience is really kind of paradigm and and vantage point, extend beyond just business and realize what like why we do business why we do all of this talk to us really quickly. What's your favorite part about being a new Dad?
Man? Well, thanks again, Justin, for having me on and really appreciate it. And I appreciate that question too. Because I think you're right, you know, thinking bigger win, it comes to business is more than just the business. It's all about what that allows us to do in life. And I will say the best part about being a dad is just, I mean, for the past two and a half months, holding my little girl and just watching her grow. It's so it's incredible, you know, having this little being in your world, it gives you a new sense of encouragement, you know, new things that you want to do and kind of makes you want to, you know, everybody's kind of says the cliche of, you know, you make me want to be a better person, well, she definitely want makes me want to be a better person better at so many different areas, because she's got a long life to live. And I want to be there for as, as long as I can. I mean, I'm a young guy. But when I think about what she's going to be doing, getting married, and all that other stuff, I'm going to be there for that. And I want to be at my my highest level when I'm there. So that's
good stuff. That's, that's great. I also am a dad. And I'd have to agree with everything you've said there is that just the miracle of watching children grow and realize how impressionable they are, and how much we can we can impact their life, right their life, which then can go on to impact other lives. So very, very cool. Thanks for sharing that. All right, let's jump into give us kind of a brief synopsis about what is ninja selling for those that maybe are unfamiliar with it. And or those who maybe have been away from it help just kind of catch us up to speed. What is ninja selling?
Absolutely. And I will say anybody who's interested in Ninja selling, maybe you've heard about it, go by and Larry candles book titled ninja selling, it has everything in there that you need to know about what ninja selling is. And basically ninja selling is a system. It's a philosophy to basically not sell, it's really interesting that the title of ninja selling is ninja selling. But the whole philosophy is about not selling but helping clients find solutions. So it's a relationship based approach to attracting customers. And then a solutions based approach to helping people find real estate to buy or to sell their real estate, the 10 step buyer process and the 16 step seller process are proven to work extremely well to help create clarity among customers so that they can actually get from point A to point B in the timeframe that they want to do it. You know, a lot of real estate agents, a lot of programs out there designed towards this is how you can just get more transactions. And then just selling is designed to create more relationships and help more people get to where they want to go on time. And that's kind of the foundation and the core philosophy around it.
super powerful. You know, I think a friend of mine yesterday, we did an episode a lot I buyers yesterday, I had a friend post something on there talking about this, the hundreds of billions of dollars that are being invested in real estate tech right now, the amount of tech that's been developed to, to cultivate the relationship after the transaction is is almost entirely No. That's not their focus, right? It's to simply sell, serve people during the transaction and then be done right, collect the commission be gone. And I think, to you know, to a degree agent falling into that trap, as well as like, it's very transactional. I've gotten in the habit of actually interviewing other financial professions that are advisors so that I can better help real estate agents step into that role of being advisors, I think that's where the future's at, is to be more of a consultant, more of an advisor. And it is interesting how their perspective of real estate agents is that they're transactional, they have past clients, right? They serve them for a while, and then they're done with them. And I don't mean that in any bad way, like they have any any any, you know, ill feelings toward people, or that they're, you know, are mistreating people. But the the focus, I think, is not relational always. And I think as a result, these tech companies are are thriving, because they don't have much to compete against. Whereas when you compete against someone who is is a ninja selling agent, for example, right, that is really focused on relationships. That's a whole different competition, and one that I think technology has a really hard time beating. Would you agree?
I agree, 100%. And you just stats prove everything that all the tech companies need to know about doing the whole lead generation stuff, right? I mean, the nationa...
