Justin Stoddart
Hey, welcome back to the Think Bigger Real Estate Show. I'm your host Justin Stoddart fired up to be back with you after a big business planning workshop yesterday. And we're following up with some amazing value today that is going to help you maximize the amount of money that you're putting out in sponsorships, and as real estate agents, you're oftentimes getting hit up like, hey, put your money here, put your money here and how do you maximize that? How do you get the best use of that money? I have with me an expert, a dear friend and an expert on this topic. He's been doing it for for a long, long time, we're going to get into that. But before I do, I want to remind you the mission of this show, which is very similar to mine, which is to help you think bigger. I know that as you begin to think bigger, your possibilities start to expand, you start to take different actions, you start to see things that have always been there, you just didn't see them before. And I know that one of the best ways to help you think bigger is to put you around other big thinkers, people that are doing great things that will inspire you to again expand your possibilities. So with that being said I'm a estatic today to have with me one of my longest term friends somebody who was actually a college roommate, since that time, he's done some very impressive things--built an amazing family. In addition to that, he has a really impressive background all about sponsorships and he's been on the... Jason let me welcome to the show first and foremost you come on to Think Bigger Real Estate Show.
Jason Smith
Hey, I've got crazy stories about you being roomates and we'll keep it will keep it clean here.
Justin Stoddart
Sounds like a little bit blackmail folks. Listen. Yeah, we'll keep it we'll keep it will keep it clean. Keep in mind we went to BYU, right? So the stories aren't that crazy, but they probably at least caused me to blush. But Jason, tell us a little bit about your background, what you what you're doing now and kind of what led to that so we can kind of get a get a picture of kind of where you're speaking from when it comes to helping real estate agents be really good at maximizing their money when it comes to sponsorships.
Jason Smith
Yeah, so as you mentioned, went to Brigham Young University in Provo, Utah and had the pleasure of being your roommate,
Justin Stoddart
Is that on your resume, you put that?
Jason Smith
Right at the top. No, went to BYU and got my, my degree in advertising communications there and after that, well during my time at at BYU, I was I was interning with the Utah Jazz and helping with some game operation promotional type of experience there and and work and from there, build some relationships and and had a little quick stint in Denver where I was working for the Denver newspaper agency for a little bit. But always my love was if I could combine sports and advertising You know, it was that's what I wanted to do right and, and so kept in touch with the jazz and there's a full time position that came up and after a year of being in Denver came back and sold. corporate sponsorship sponsorships for For mountain America, or excuse me for the Utah Jazz, and then after, after a few years of that there I went down to back to BYU in the athletic department. They had a third party rights holder that was managing their sponsorships for them for the athletic department. And it called IMG college and worked for them for about seven years or so and then went from the sponsorship sell side and selling sponsorships and helping brands activate their sponsorships and these different venues and, and I came on the brand side and the corporate side with mountain America, as I mentioned before, and and so I've been doing that for about six years now where we're, I now go to the BYU us or the Utah Jazz or the Real Salt Lake so the Boise State's and and work with them on maximizing the value And the exposure for mountain America credit union, which is a regional credit union based in Utah.
Justin Stoddart
Awesome stuff. So again, you've worked with some of the biggest brands in the Intermountain West, I should say some of the biggest teams, those that have loyal followings, right? Yeah, I know. IMG for those that aren't familiar with with that group. They run advertising and promotions. They are an outsourced kind of arm to help sell promotions and advertising for hundreds of universities, including the University of Oregon, and countless others, right? They really just have a great system. And your job there, Jason, as I as you stated, but just to kind of reiterate how this is going to tie into today's conversation, is that you would go out and meet knee to knee businesses and say, How much money do you have to advertise? Let's maximize that. Right let's get the most amount of exposure, the most amount of reach, the most amount of results for this amount of money that you said you have advertise. Is that true?
Jason Smith
Yes, absolutely.
Justin Stoddart
No. So now you find yourself on the other side of the table. You're part of a regional credit union that is looking to maximize its money whether you're putting it at Boise State, whether you're putting it, you tie it BYU at the Utah Jazz, these other places where there are sports marketing happening, you're trying to say, okay, where can we get the best bang for our buck with all of these different audiences? Right?
Jason Smith
Yeah, yeah. And it's it's tricky because there's a lot of there's a lot of noise that can happen in a lot of these venues. You've been to, you know, Portland Trail Blazers, games, or Oregon games or Oregon State games, you know, there and in Portland, that there's a there's a lot of noise that can take place there. So you got to be really strategic on how you separate yourself.
Justin Stoddart
Yeah. And I think, you know, for the real estate agents that are watching this again, I know I've got an audience that extends beyond residential real estate agents. Let me bring us back here. So for them, it's probably more like their local high school right? They're high school is coming to them. And they're saying, Hey, you know, we're selling advertising at games, you can put up a banner in the outfield, you can put a banner up in the gym, you can put a banner out along the fence at the football games, you can put advertising inside of the, you know, inside of the roster, right? There's all these different places where you can put money. A lot of us see posters around town and have a picture of like the baseball team, and there's different sponsors around the edges, right? Lots of demands on people's money again, going back to the business planning workshop that I taught yesterday, according to the millionaire real estate agent, book, which is a great textbook on how to build a really successful business. Again, not just be a successful salesperson, but to actually build a sales business. They talk about having 10% of your marketing or 10% of your of your gross commission. Go back towards marketing and you might think like, that's a lot of money like fun. Let's say it's $300,000 gross commission. It's $30,000 a year and again, me being a guy that's That's very referral based. I think a lot of people spend a lot of money in areas where they maybe shouldn't, where they could take that money and actually pour it back in to the biggest advocates of their business actually getting a chance to go have meals with them, maybe intimate client client events, I think, if you're looking at, okay, if I'm going to really dedicate 10% of my gross commission this year, I'm going to first and foremost, I'm gonna put on the list of like, I'm going to take care of the people that are taking care of my business, bu...
