Justin Stoddart 0:00
Welcome back to the Think Bigger Real Estate show very excited about today's episode all about video. I think if you're in real estate today, you absolutely know that video is an essential part of getting mindshare, which allows you to gain more market share. And yet so many agents are afraid of it and or are afraid they aren't doing it well. So I've got with me, an expert, Michael Dyson, first and foremost, on the show today, man
Micah Dyson 0:20
Justin, thanks so much, man. Thank you
Justin Stoddart 0:22
Most handsome man in real estate right here.
Micah Dyson 0:23
Not even
Justin Stoddart 0:25
Brought him into teaching us some things about video. Actually, Michael works for fairway independent company by day, but he's also a video expert by night makes you sound like you like Batman or something. Wow.
So ours is right.
So Mike has studied film in college. And so he knows, like, for real, like how to do film. And actually, you've made that as part of your value proposition is how to help agents kind of up their game, right? Absolutely. Let's talk maybe first and foremost, why videos important? Obviously, we talked about the mindshare and market share. You know, what I see, Mike is you see these massive tech company, he's with seemingly endless amounts of money. And they're coming in and they're trying to educate consumers that their platform is this will provide the same results as a real estate agents, correct. Right. Right. Right. And so when you look at that, obviously, real estate agent, the typical real estate agent or brokerage does not have the financial backing to be able to compete and be on all the buses, billboards,
Micah Dyson 1:25
benches, everything
Justin Stoddart 1:26
everywhere, right, right, to be able to tell their side of the story, which is, it's not about necessarily the fee, it's about how much a client that's at the end, and then having a great real estate agent can actually determine and create a really positive ROI on those fees. Right?
Micah Dyson 1:41
Absolutely.
Justin Stoddart 1:41
But I think video is a critical way of doing that. Yet, so many agents are afraid of it. Let's talk maybe first, why do you think we as humans, I'll put myself in that category, Why have we been or why are people afraid of video? What are your thoughts? Right?
Micah Dyson 1:53
Well, first of all, I think it's very important that we tell our story. Okay. And that's a very personal and very intimate thing. And oftentimes that can be intimidating. You know, who am I? What, what, why would anyone want to listen to me? And I think that when a professional comes along, a very large corporate professional comes along and says I can tell your story. Look at me, I'm huge, I massive, let me do it for you. I can do it. You know, the burden of having to speak in front of other people, hundreds, even 10 people hundred thousand is lifted off our shoulders and given to someone else, all we have to do is smile, give a bio and then the professional does everything else for us. What's very important about our stories
Justin Stoddart 2:41
now Now, are you talking about if you hire an outside film person, or like in the sense of like people, hiring paid actors, will will
Micah Dyson 2:49
either really I mean whenever we introduce a third party to tell our story in any medium, we're, there are sometimes there's an advantage to that. But for the new, the fresh when if you will the new agent, the new loan officer, anyone that title agent, anyone getting out there? We, it's very intimidating.
Justin Stoddart 3:08
To compete with that.
Micah Dyson 3:09
Right, compete with that, exactly.
Justin Stoddart 3:10
Hollywood actors, it's like, well, that's not me. And that's what I've got to go up against.
Micah Dyson 3:13
Correct. And what we have to understand is that we are trying to grow our audience, our sphere, our market share locally, you know, let's take one step at a time. You know, let's, let's leave Hollywood to Hollywood for now. Right? So, um, absolutely. And if we think back of even when we were children, we were kids in grade school who want to get called up to the chalkboard. None of us.
Justin Stoddart 3:35
Yeah, right.
Micah Dyson 3:35
You know, that was a whiteboard. Sorry, I just dated myself.
Justin Stoddart 3:38
You're right with the attention was not necessarily something you wanted in front of a group of people. Right.
Micah Dyson 3:42
Exactly.
Justin Stoddart 3:42
Embarrassing. Exactly. That's somewhat like you know, the stuff that's keeping us from doing it is like, I don't want to call attention to myself. That's a bad thing.
Micah Dyson 3:50
Exactly. And what if I, What if I slip? What if I mess up? What if I stutter a huge part of my story and then I share with people is that as outgoing and as an extrovert, as I seem now, I had a massive stutter as a child. I
Justin Stoddart 4:05
So did I, seriously, you don't know this about me. But there you go.
Micah Dyson 4:08
Both of us. Two kids are with massive stutters I dreaded saying certain words because I knew that the second I was up in front of the classroom, I would stutter. And so that that's something that that can turn into a lifelong handicap that we have to overcome if we're going to make it in this in our industry. And so and you're probably gonna get to this but but social media with the introduction of social media, it has allowed a lot of us to enter that landscape without having to hire a film crew, hire channels, get broadcasting all of that, you know, advertising that all of that is sidestepped to a certain degree? Because of social media. Yeah.
Justin Stoddart 4:53
Really interesting. So to your point of stuttering, for me, it was any word that started with an M?
Yes, which created some, for me, difficulty
Micah Dyson 5:03
for me, it was t, s and a T sometimes m cause we get stuck on "mmm", our mouth was like Sasha Yeah, it was crazy. It was horrible, actually.
Justin Stoddart 5:12
So to this day, not many people know this about me. But to this day, I'll still in my mind, I'll go to say something. And it doesn't come out. Yes. And I've got to quickly work around it a different word for it. Do you still have that?
Micah Dyson 5:22
I do. I would tell friends that I got really good at being sort of a thesaurus. Because I would think of a word and I would feel myself. stammer, yeah, I go, okay. Go around that word. Think of another word that is just like that word, but doesn't start with an M or an S T, or whatever your word is. Whatever your letters are.
Justin Stoddart 5:41
Yeah, I didn't know that about you.
And yeah. And yet you had the audacity to go into film school knowing that right now that's, that's a pretty bold move. Interesting. So for anybody that's out there watching this. That is saying, like, you know, I thought that I had a problem speaking- you listen to a couple of guys. That was that kid that you felt terrible for? Because he went to talk. And it sounds like this. Like, we like we've all been around people like that. And our heart goes out to them. Like, it's awkward for everybody. It just hurts, right? I just want to help them or like, say it for them. That was us. ...
