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Hey, welcome back to the Think Bigger Real Estate show. I'm actually very excited to need to talk about something that I'm obviously passionate about because you hear from me a lot when it comes to video. My personal belief is that your clients, need to be hearing from you a lot through video. I know for a lot of people that's very daunting and a you get stuck in, “I don't like how I look. I don’t like how I sound. I don't know what I'm going to say.” The reality is those really shouldn't be issues at all and I'm here to help you with that. 

I've got with me, Shane Ryan, with BombBomb. Many of you who know BombBomb know that it's a big time solution for real estate agents in helping them really take their video game to the next level. 

Shane has a couple of tips that are going to help you get started to not overthink it, but just very simple things to get you in action. 

The first thing is you can't change the way you look or sound. So the fact that you may be scared to be on video, should not be a thing. The thing to remember is that we don't want to boil the ocean. There’s Facebook live, there's Instagram live, there's YouTube and all these other avenues where you could be using video. Choose one and get consistent with that. 

Maybe that's birthdays, or anniversaries starting with just your repeat and referral business. Start with the people that already know, like, and trust you.

This will help you gain your confidence so that you can start doing more of the advanced things that we talk about all the time. 

I just want to put an exclamation point behind what he said.oftentimes, there are so many things you could do with video. Just pick one thing and I would suggest with people that already know you, like you and trust you and do a one-to-one video. 

You can do it from your phone and send it via text or even a better solution is to check out BombBomb. 

The thing that we have found so often, it's just starting with the understanding that people matter, right? Are spoken here is we believe in you when you believe in your clients, and so when you're reaching out to them and you're saying simple things like happy birthday, or I remembered they just got back from vacation and just want to see how it went. Or, the next step in this scenario would be to let them know  that you want to hear all about it over coffee. You're rehumanizing your business.

That way when you interact, it's no longer transactional. It's more about them and that's a big deal. 

The second point is that you need them to be the hero. You can't allow yourself to try and be the hero. I went to a training just recently in Columbia, South Carolina, and I asked all the agents, I said, raise your hand if you believe you're the hero for your client, and a 95% raised their hands. And frankly, you shouldn’t be. Your clients want to be the hero in their story. They want you to be the guide. The guide is going to stay in people's lives. Everyone wants to be their own hero and so for you guys, that's what you need to start focusing on how do you provide value so that you're helping them with their story. 

We’ve ot a question here from Elizabeth Davidson, a friend and client of mine. She asks:

How often should you post videos on social media? 

• Shane- I think you start with maybe once a week I work in video and I think you can do it too much. And I think that was a great question because what happens is that if you do it too much and you're not providing value, then they're going to start unfollowing you. But again, with that, I'll put a little bit of a caveat because you do a lot of videos every single day, but if it's valuable, you watch, you tune in, you're tuning in right now at seven 30 in the morning. And so if you can do that every single time that you get on air, if you're providing value, you're not just talking about the weather or something like that, providing value for people, they're going to tune in and you can continue to do those things. 
• Justin- that was going to be my point. To get online, just to get online and be heard, I don't think that’s a good strategy. If you have something specific to deliver what you know that has helped people, then do it. I would say that most people do video too infrequently. Can you overdo it? Sure. If you're not delivering value, absolutely 100%. But if you are delivering value, I think sometimes we think that everybody in our network is going to see everything we post. And it's just not true. Facebook algorithms and others, they favor the frequent, they favor the content creators. And so even if you think people don't want to hear from me every day of the week, guess what—they won’t!  Even if you post it everyday of the week, they might see it once or twice a week. Yeah. So I wouldn't overthink that part of it. What I would dig into, which is what Shane's talking about is, how do I provide value? 
• Justin- And I think a great, a great way to do that is when you get a really solid question from one of your clients, you answer that question because if, if it helped them, then there's going to be value for other people. 
• Shane-And I think one of the biggest things that agents can be doing is talking about your struggle because a lot of times you buy and put in the perception that everything is great, right? Everything is easy. Well, I just talked to a physical recently where they were stressing out trying to list their house because they thought, you know, there's a seller's market. I'm just going to sell this thing. I don't need an agent. But within two days into that whole process they want, like they went crazy and they were looking for someone to guide them. So again, your, your clients and your people, potential clients are looking for you to be that valuable asset. And so if you can start answering those questions that people have and helping them understand that.