Justin Stoddart
Hey, welcome back to the Think Bigger Real Estate Show. I'm your host Justin Stoddart, very excited today to introduce you a gentleman who's done some really really impressive things. He lives in a city that I'm very fond of Houston, Texas. I'm going to introduce him here in just a minute. Let me just remind you the purpose of this show, it's to help you think bigger. That's the purpose of the Think Bigger Real Estate Show. I know that when I think bigger when you think bigger, something amazing happens is that our actions start to change, our results follow and then bada boom bada bing, what ends up happening is our impact, also follow suit and I'm thrilled and committed deeply to help anybody who listens to this have a life of deep impact. Today's episode is going to be a special one because we have somebody with us today, is name is Daray Olaleye. He is out of Houston, Texas and his background is he's actually a real estate entrepreneur and business coach. He helps people through the power of real estate investing, build their ultimate ideal life. So I want to thank Daray for being on the show. How did I do with you last name Daray? Did I do okay?
Daray Olaleye
Man, you hit that out of the park.
Justin Stoddart
I'll give it an 8 out of 10, but thank you, but I defininately thank you for being here. For those that are curious about the Daray to see how how intelligent, articulate, and just generous this man is. His website is beforethemillions.com. If that doesn't tell you enough about what a genius marketer he is. I love the name beforethemillions.com he helps people move in the direction of having the millions so he meets them before the millions. So impressive, my friend. Now you are also the host of a podcast. Let's let's talk about that a little bit. What's the name your podcast?
Daray Olaleye
Yeah, it is actually called Before the Millions. So it's all branded Before the Millions, so it's really easy and simple to get to.
Justin Stoddart
Fantastic. So be watching for that. In fact, I would encourage you to go subscribe to that. Because the problem that we're really going to solve today is that you as a real estate agent have a number of people that are in your sphere. Let's say the average agent has anywhere between 250 and they 500 people in their sphere, and those people tend to sell a home every, let's say, five to 10 years, and maybe they refer you if they're really good maybe once a year, okay? Imagine this, those same people who use you fairly infrequently, are maybe very disgruntled in their job, they don't love what they do. They're tied to a big income, so they can't necessarily get out of it. Right? They can't necessarily just go do anything else, I'm going to move my microphone up here a little bit, that is gonna be better audio now. They can't actually get out of their job, presumably, right, they feel a little bit stuck and what Daray has the ability to do is to teach these people to do something that is going to help them get the ideal life that they want number one, and to become a very frequent customer of yours, you're going to help convert much of your database into investors. So anyway, before I go into any further, let me just thank Daray for being on the show today. I'm really excited to have you here and to delve deeper into this topic.
Daray Olaleye
I'm excited as well. And thank you for having me on this. And I cannot wait to hopefully add some value to your listeners. And I think that you bring up a very, very prominent subject matter. And I don't think that most most agents kind of think about think about their business in terms of kind of how you laid it out. Now, let me ask you a question or the practice and when it comes to you, you you work with quite a few agents, whether you're interviewing them, are you actively working with them in the business, but what would you say is the number one lead gen source for for agents these days,
Justin Stoddart
... their personal sphere.. you know, people add in all kinds of other methods, whether it be internet leads, not know, again, it's different for each agent. But if you go to the businesses that have been here the longest, that are sustainable businesses, they'll say that the majority or even their easiest business comes from their friends family past points.
Daray Olaleye
Yeah, and that angle, you're 100% correct. I mean, that is that is that you hit it right on the head. I, I've spoken to many of agents, right and some of them really, really just now starting out in big faith. You know, you have this and it's kind of a mindset thing. I'm glad I'm on the bigger podcast, because when you when most people enter an industry of answer a business, their first mindset is well, I don't I don't want to bother my family. I don't want to tell my friends. Let me let me make it. Right. Let me let me get let me get a couple of deals at first and you kind of know family friends are kind of the last people that you may want to turn to. But as an agent, I think that um, you said it best, nice and most some of the most successful agents work their sphere like no man's business. I work with an agent today and he literally gets 90% of his business off of referrals. So your sphere is a very, very, very key ingredient to making sure that that your your first mind when somebody wants to buy or sell their home. Now as for the investors, it's definitely important for you to have an agent to work with. So you positioning yourself as an agent who does work with investors, they're super invaluable. You know, I always tell investors like, I want to go find I want, I want you to find an agent to work with that works with investors, because they're going to have certain courts and certain nuances in their system and how they go about doing things that a normal agent wouldn't right there also also look out for agents who have investment property, because those guys for sure are going to be able to help you through that journey for just now starting out. So those are two quick tips that I want to give off to the listeners real quick before we kind of get into the meat.
Justin Stoddart
Yeah, no, I love that. Because, again, if you can start to look at your sphere differently, right? Oftentimes, people look at them as if, like, what are their real estate needs for their personal residence. And then the next step is, I want to be the person that they think of when they you know when, like when real estate comes up around them. And I think the invitation that both the ray and I are making to you is to look at everybody in your database as an as a potential investor and maybe someone who who does doesn't like their career to the point where that's all they want to do. You know, I had the, in my preparation for interviewing Grant Cardone I was listening to one of his other interviews. And he was talking to a gentleman who's probably created the largest Airbnb training platform in the world, Brian page. And, you know, Brian, over the past couple of years has made $7 million on his Airbnb education tools. And I was like, That's impressive. He said, You know, I'm obviously in the education business as well. But he said, you know, what's, what's far surpassed my education, businesses, my investing business. And I thought about that I was like, you know, the end of the day. You know, we all exchange time for money until we become an investor and our money starts to work for us. And I think when real estate agents who naturally get that right, they live that they, like many of them are investors, when you start to really take a strong stance of educating your personal sphere, about the power of being an investor. Now it may be an investor on the side of what they do or it may be them starting to position themselves as being an investor a...
