Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.
In this episode
In this episode of Fractional Futures, Paul Mills and Lydia McClelland delve into the role of the fractional CMO, clarifying its definition, responsibilities, and the misconceptions surrounding it. They discuss the strategic value that fractional CMOs bring to organizations, how they differ from consultants, and the flexibility of engagement models. The conversation also addresses common myths about fractional leadership and emphasizes the importance of time management and commercial value in measuring success.
Special Guest
Lydia McLelland - Fractional CMO, LMC Associates
Get a Free Marketing Capability Diagnostic
Take advantage of VCMO's free online diagnostic to assess your organisation's marketing performance across six core capabilities. In just 5 minutes you will receive your personalised PDF highlighting strengths, gaps, and priority actions. No fluff. No cost. Just clarity. Plus, get a no-obligation review of your results with a VCMO Chartered Marketer.
Click this link to learn more and get your score
SOSTAC©
Discover SOSTAC© Planning Framework by clicking this link.
The Ultimate Guide to Hiring a Fractional CMO
Download our free guide by clicking this link.
Key Takeaways
Sound Bites
"What is a fractional CMO?"
"Consultants advise, fractional CMOs lead."
"Fractional CMOs can add value at any stage."
Contact VCMO
Thanks for listening & keep podcasting!
Fractional Marketing Leadership | Marketing Transformed.
