In this episode of Growth by Design, host Diraj Goel sits down with Will Nitze, Founder & CEO of IQBAR, to unpack what it really takes to build and scale a high-growth consumer brand.
Will shares how a personal health transformation led him to leave SaaS, launch a protein bar company on Kickstarter, and grow IQBAR from zero to $140M+ in annual net revenue - with a team of fewer than 15 people.
They dive deep into:
This is a candid conversation about discipline, focus, and designing growth systems that actually scale - without hype.
