Shows
The Pet Parenting Reset204. How Green Juju’s New Probiotic Powders Transform Pet WellnessIn this episode, Billy Hoekman pulls back the curtain on Green Juju’s three food-based probiotics—Farm (raw goat’s milk), Soil (wild-fermented plants), and Leaf (kombucha powder). You’ll discover how these powders pack billions of diverse CFUs, why they outshine standard capsules, and real-world dosing and palatability tips for dogs. Tune in for data-driven insights, case studies of gut transformations, and how this approach carries forward holistic veterinary wisdom.Send us a text🐶 🐱 Nutrition & Holistic Health Consults: https://jessicalfisher.com/product-category/holistic-pet-health-nutrition/ 💜 Follow Jessica on Instagram https://www.instagram.com/thepetparentingreset/📩 Get em...2025-07-0148 min
Pet Shop Girls with Sherry (Odyssey Pets) and Carly (House of Paws) - A Podcast for Independent Pet ProsEpisode 72 - Positioning Premium Pet Food with Billy Hoekman from Green JujuWe had such an insightful discussion with Billy Hoekman from Green Juju in this episode. He provided so much valuable information about the pet food industry, AAFCO regulations, and how Green Juju is innovating with their whole food approach. Billy also gave great advice for retailers to educate staff and customers. It was fascinating to learn about his passion for pet nutrition and hear his visions for the future of the industry. We really enjoyed chatting with Billy and getting to pick his brain on various topics through our rapid-fire questions.Connect with Billy...2025-04-1542 min
Get Fresh with Jenn at Pet GrocerWhy Fresh Matters: A Candid Conversation with Green Juju's Billy HoekmanWhat’s really in your pet’s bowl? In a recent episode of our Get Fresh with Jenn podcast - host Jenn Newark sits down with Billy Hoekman, Vice President of Nutrition and Communication at Green Juju, to dig into what sets real, whole food apart from the rest.Billy doesn’t hold back—he shares why transparency in the pet food industry is still rare, and how Green Juju is doing things differently.Here’s what you’ll learn when you tune in:🔍 What Makes Green Juju DifferentNo synthetic vitamins—every nutrient com...2025-04-151h 05
Back In The Closet - Two Crazy Cat LadiesNew Healthy Products that Benefit CATS with Green JujuCome join us for this exciting episode, where we're speaking with one of the top leading brands in pet nutrition - Green Juju! Kelley Marian & Billy Hoekman are revealing how their brand new products can benefit your kitties!Find their products here: https://greenjuju.com/2025-04-1057 min
The Alternative Dog MomsCelebrating Three Years of Our Podcast with Billy Hoekman of Green JuJuSend us a textWelcome to Alternative Dog Moms - a podcast about what's happening in the fresh food community and the pet industry. Kimberly Gauthier is the blogger behind Keep the Tail Wagging, and Erin Scott hosts the Believe in Dog podcast.Celebrating 3 years of The Alternative Dog Moms and 4 years of Maple (0:54)Green Juju has been busy (2:21)Vitality and freeze-dried blends are already on store shelves - but not for Kimberly or Erin (4:48)State, federal, and AAFCO regulations of pet food (9:02)Transparency regarding availability of complete nutritional analysis info of Green Juju's raw food (10:35)H...2025-03-2743 min
Raw Remedies - Natural Health for People and PetsBringing the variety of nature back inside through Wild Fermented Probiotics with Billy HoekmanI believe that fermented foods are a foundational component of a fresh food diet, but not every animal is able to tolerate or is willing to eat them if you include them in the dish. Green Juju has helped create a new, innovative product that has the benefits of fermented foods, minus the actual food, through Wild Fermentation! Please join my email list to be first to get notified about new podcast episodes, blog articles, content, special events, giveaways and more: https://rawpawadventures.myflodesk.com/jointhecrewAnd you can also read the sister article to t...2025-03-0656 min
Next Level Pet ParentBoost Your Bowl: Discover Easy Ways to Introduce Fresh Pet Foods and Lower Your Vet BillsTransform your pet’s health without having to change their entire pet food! Did you know that adding just 20% fresh food to your pet’s kibble, wet food, or cooked food can make a big impact? A study from the University of Helsinki found that puppies who had even a small amount of raw food mixed with their kibble experienced fewer allergies, better skin health, and reduced disease markers as adults.In this episode, we’re joined by two incredible expert guests from Green Juju: the founder, Kelley Marian, and their vice president of nutrition and communication, Billy...2025-01-2255 min
Naturally Healthy Pets PodcastEP 48: The Importance of Wild Fermentation with Billy HoekmanDr. Judy interviews her pal Billy Hoekman, Vice President of Nutrition and Communication for Green Juju, about the importance of wild fermentation in pet health. Billy explains that wild fermentation harnesses naturally occurring bacteria and yeast in food, unlike traditional fermentation methods that introduce cultures. He discusses Green Juju's new wild fermented mushroom probiotic, which uses cremini, shiitake, and oyster mushrooms from an organically certified farm. Learn more about this new product and about the importance of diverse probiotics for pet health and the environmental sustainability of Green Juju's farming practices. Pet parents, listen in!
www.greenjuju.com2025-01-2129 min
The Alternative Dog MomsREPLAY: Healthy Gut, Healthy Dog with Billy Hoekman of Green JuJu KitchenSend us a textWelcome to Alternative Dog Moms - a podcast about what's happening in the fresh food community and the pet industry. Kimberly Gauthier is the blogger behind Keep the Tail Wagging, and Erin Scott hosts the Believe in Dog podcast.This week, Erin and Kimberly chat with Billy Hoekman of Green JuJu Kitchen.Why beets for Green Juju's new products?What are wild ferments?How to add your own probiotics to Green Juju's Raw Goat's MilkBilly's favorite hack for creating thick goat milk - which will also save you money!Histamines in...2024-12-301h 10
My Dog Is Better Than Your DogEpisode 4: Elevate Your Pet’s Diet – Billy Hoekman’s Nutritional InsightsIn this episode of “My Dog is Better Than Your Dog,” we are thrilled to welcome Billy Hoekman, Vice President of Nutrition and Communication for Green Juju. Billy is a trusted pet health advocate known for his ability to turn complex nutrition concepts into plain English. He is deeply involved in formulation, product development, and science education, working closely with farmers to ensure the best ingredients for your pets.
Billy’s passion for animal nutrition takes him to expert panels and speaking engagements across the globe, from universities and conferences to public libraries. He also serves on the bo...2024-08-0454 min
The Alternative Dog MomsBilly Hoekman of Green JuJu Kitchen Returns to Talk Milk, HPP, and FermentationSend us a textWelcome to Alternative Dog Moms - a podcast about what's happening in the fresh food community and the pet industry. Kimberly Gauthier is the blogger behind Keep the Tail Wagging, and Erin Scott hosts the Believe in Dog podcast.CHAPTERS:00:00 Introduction10:05 Lactoferrin in Raw Milk / Can Dogs Digest Milk?15:25 Discussing the "species appropriate" Argument18:40 All Raw Milk Diets22:16 Figuring Out What Works for Billy's Dog, Huckleberry33:30 Why Billy Doesn't Feed Egg Whites36:11 High-Pressure Pasteurization46:00 Discussing Green JuJu Frozen Dog Food1:02:48 How Kimberly Uses Green JuJu Products1:08:58 Upcoming Green J...2024-07-291h 15
The Pet Parenting ResetRECAP: The More You Know Pet Wellness Summit 2024The More You Know Pet Wellness Summit 2024 held in Williamsburg, VA by The Nautical Dog was the best event I've attended so far! Speakers: Dr. Katie WoodleyBilly HoekmanAngela ArdolinoDr. Karen BeckerRodney HabibSponsors: Crude CarnivoreGreen JujuGirls Gone RawDr. Harvey'sGoodness GraciousIntegrative Veterinary CareCBD Dog HealthMycoDogInnovative Pet LabSend us a text🐶 🐱 Nutrition & Holistic Health Consults: https://jessicalfisher.com/product-category/holistic-pet-health-nutrition/ 💜 Follow Jessica on Instagram https://www...2024-07-1846 min
My Dog Is Better Than Your DogEpisode 4: Elevate Your Pet’s Diet – Billy Hoekman’s Nutritional InsightsIn this episode of “My Dog is Better Than Your Dog,” we are thrilled to welcome Billy Hoekman, Vice President of Nutrition and Communication for Green Juju. Billy is a trusted pet health advocate known for his ability to turn complex nutrition concepts into plain English. He is deeply involved in formulation, product development, and science education, working closely with farmers to ensure the best ingredients for your pets.
Billy’s passion for animal nutrition takes him to expert panels and speaking engagements across the globe, from universities and conferences to public libraries. He also serves on the bo...2024-07-1554 min
Raw Pet MedicsGuest SpotJoin Drs Conor and Brendan Rawpetmedics for a lively discussion on fermented foods, myths, pros, cons and dirty DAO genes. And who better than the one and only Billy Hoekman of Green Juju to help us out with real live product information Hosted on Acast. See acast.com/privacy for more information.2024-06-3037 min
The Pet Health Coach with Jody L. Teiche (formerly The Hound Healer) - natural pet healthThe Pet Health Coach Episode 26 What Do I Feed My Pet?? And Why Their Requirements Are More Like Us Than You ThinkAre you one of the millions of pet parents struggling with what to feed your dog or cat? There’s so much information out there and much of it is conflicting. So, what’s the best choice…and why? Does bio-individuality matter? Is lightly cooking or raw best? My guest today is Billy Hoekman, a highly respected expert in pet nutrition, self-taught over the years and a wealth of important information for us. Billy is the Vice President of Nutrition and Communication for a brand I love called Green JuJu. He’s involved in formulation, product development and works closely with the...2024-06-1244 minThe Pet Health Coach with Jody L. Teiche (formerly The Hound Healer) - natural pet healthThe Pet Health Coach Episode 26 What Do I Feed My Pet?? And Why Their Requirements Are More Like Us Than You ThinkAre you one of the millions of pet parents struggling with what to feed your dog or cat? There’s so much information out there and much of it is conflicting. So, what’s the best choice…and why? Does bio-individuality matter? Is lightly cooking or raw best? My guest today is Billy Hoekman, a highly respected expert in pet nutrition, self-taught over the years and a wealth of important information for us. Billy is the Vice President of Nutrition and Communication for a brand I love called Green JuJu. He’s involved in formulation, product development and works closely with the...2024-06-1244 min
The Pet Parenting Reset141. Pet Food Games with Billy Hoekman of Green JujuTurmeric, Omega 3 to 6 Ratios, Plant Proteins and my personal favorite .... DID BILLY SAY IT?!We have some fun on today's episode with Billy Hoekman from Green Juju and he tells us about the NEW mushroom brine product hitting shelves everywhere!Send us a text🐶 🐱 Nutrition & Holistic Health Consults: https://jessicalfisher.com/product-category/holistic-pet-health-nutrition/ 💜 Follow Jessica on Instagram https://www.instagram.com/thepetparentingreset/📩 Get email notifications for new episodes: https://jessicalfisher.kartra.com/page/tpprnotify 2024-04-3038 min
The Pet Parenting Reset133. TRUTH About Dog Food with Billy HoekmanBilly Hoekman, VP of Nutrition and Communication at Green Juju, ALWAYS brings so much great information to the show!This time we go into a bit more detail about vegetables and their benefits both directly and indirectly to your dogs health, fats and their unnecessary demonization, and the truth behind the pet food industry.You won't want to miss a single minute of anything Billy has to say!Send us a text🐶 🐱 Nutrition & Holistic Health Consults: https://jessicalfisher.com/product-category/holistic-pet-health-nutrition/ 💜 Follow Jessica on Instagram https://www.instagram.com/thepetpar...2024-03-0548 min
Pet Health Junkies12. The TRUTH About Pet Food Ingredients with Billy HoekmanBilly Hoekman is the Nutrition and Communication Director for Green Juju, which is one of our favorite companies. What's really great about any chat with Billy is that he doesn't view everything through the lens of what Green Juju does ... he looks at the industry as a whole to help us better understand not only why ingredients matter but also why trusting the company making the food matters. We can get into the weeds of pet food ingredients and why we want this over that, but at the end of the day ... do you trust th...2024-01-2454 minPet Shop Girls with Sherry (Odyssey Pets) and Carly (House of Paws) - A Podcast for Independent Pet ProsPositioning Premium Pet Food with Billy Hoekman from Green JujuWe had such an insightful discussion with Billy Hoekman from Green Juju in this episode. He provided so much valuable information about the pet food industry, AAFCO regulations, and how Green Juju is innovating with their whole food approach. Billy also gave great advice for retailers to educate staff and customers. It was fascinating to learn about his passion for pet nutrition and hear his visions for the future of the industry. We really enjoyed chatting with Billy and getting to pick his brain on various topics through our rapid-fire questions.Connect with Billy...2024-01-0942 min
The Pet Parenting Reset120. Why THIS is Done to Raw Dog Food with Billy Hoekman from Green JujuYou asked for it! There have been so many questions about HPP and while I do my best to field them, I decided to bring the expert to you to answer all of your questions.Billy Hoekman from Green Juju shook a good portion of the fresh-feeding pet parenting space up when he announced that HPP isn't the demon we thought it was. This happened earlier in 2023 and I did a podcast about his announcement, which just brought about more questions from you .... so here he is to explain all the science-y things hi...2023-12-0537 min
The BK Pets - Dog and Cat TipsWHY YOU SHOULD GIVE YOUR DOG/CAT RAW MILK! The BK Petcast w/ VP of Green Juju, Billy HoekmanBilly Hoekman is Vice President of Nutrition and Communication for Green Juju. He is involved in formulation, product development, working with farmers, science education, and sales and marketing. He participates frequently in expert panels and speaks nationally and internationally in venues ranging from universities and conferences to public libraries. He has served on the board of directors for multiple organizations, attends AAFCO meetings, and has numerous published articles. He is a trusted pet health advocate that specializes in turning hard to understand nutrition concepts into plain English. He lives in Lancaster Pennsylvania with his wife Emily, their daughter Maple...2023-10-141h 28
Naturally Healthy Pets PodcastEP 17: Why Fermented Superfoods for Our Pets Are Important in Today's World with Dr. Ian Billinghurst & Rob RyanDoes your dog eat poo? What does that mean and what does that have to do with feeding fermented foods? Dr. Ian Billinghurst and Rob Ryan discuss why fermented foods are ancestral and instinctual for dogs, along with some of the many benefits. Rob and Dr. Ian have joined forces to produce Gussy's Gut. Tune in to see if this exceptional product would be beneficial to your dog's health.
Click HERE for Dr. Billinghurst's Ultimate DIY Raw Pet Food Course
PRODUCT SPOTLIGHT
Do you add fermented foods to your dog’s diet? W...2023-10-0333 min
Girls With DogsCatching Up After SuperZoo 2023In this episode of Girls with Dogs, Cathy (Groovy Golden Doodles) and Kimberly (Keep the Tail Wagging) catch up after some time off, starting with a recap of SuperZoo 2023. CHAPTERS:00:00 Introduction00:45 SuperZoo 2023 recap03:34 Feeding a dog with kidney disease08:15 Back to SuperZoo chat11:45 Treat brand of the week - Pierre Park14:10 What Kimberly told Ziwipeak about Cathy16:10 Ava’s Pet Palace (Billy Hoekman’s funny picture)23:37 Kimberly talks about leaving her dogs26:35 Cathy shares an update on Doodle Dad and Jax28:51 Cathy was invited to a dog memorial45:55 How Jax amazed Cathy recently54:03 Coming up o...2023-08-281h 02
The Pet Parenting Reset102. RECAP: Dr Judy Morgan at The Pet Wellness SummitDr. Judy Morgan, Billy Hoekman, and Angela Ardolino spoke at The More You Know Pet Wellness Summit hosted by The Nautical Dog in Williamsburg, VA and I have all the juicy details for you in today's episode!Get the magazine Plant and Mushroom Medicine For Pets: https://drruthroberts.com/products/plant-and-mushroom-for-pets-by-angela-ardolino-medical-plants-book?ref=tppr Send us a text🐶 🐱 Nutrition & Holistic Health Consults: https://jessicalfisher.com/product-category/holistic-pet-health-nutrition/ 💜 Follow Jessica on Instagram https://www.instagram.com/thepetparentingreset/📩 Get email notifications for new episodes: https://jessicalfisher.kartra.com/page/tpprnotify 2023-08-0130 min
The Pet Parenting Reset80. Dog Nutrition: Raw Goats Milk & Veggies with Billy HoekmanY'all know how much I love adding raw goat's milk into my dogs' diet and that I suggest it for most, if not all of my client's dogs and cats.Today's guest is the person I credit my love of raw goat's milk to, and we chat about why it's such a superfood for all mammals.Who is this superhuman? None other than Billy Hoekman! I was thrilled to get to catch up with him for this chat and bring you some out-of-this-world information to help your pets.You'll learn: - why r...2023-02-281h 09
PDX Pet ConnectionInterview with Billy Hoekman of Green JujuToday on the PDX Pet Connection podcast, I have Billy Hoekman of Green Juju. In this episode, Billy discusses their fresh whole food products and treats that you can add to your pet’s diet to improve their quality of life. You can find more information about Green Juju on their website and by following them on Instagram and Facebook. I hope you enjoy this episode with your furry best friend.
If you enjoyed this podcast and would like to become part of the PDX Pet Connection community, join our Facebook group and connect with other pet pare...2023-02-0728 min
The Alternative Dog MomsBJ's Raw Open House, Solutions Pet Food, and Dog Nutrition Courses - Oh My!Send us a textWelcome to Alternative Dog Moms - a podcast about what's happening in the fresh food community and the pet industry. Kimberly Gauthier is the blogger behind Keep the Tail Wagging, and Erin Scott is the host of the Believe in Dog podcast.CHAPTERS:Kimberly is feeling better (1:00)What Kimberly and Erin learned recently (5:20)Solutions: announced a lot of exciting things recently; cost of premiums products (14:44)Examining Kimberly's raw food recipes to see what nutrients are missing and how are we double checking ourselves. (25:05)Erin & Penny visited BJ's Raw Pet Food's O...2022-10-301h 04
Believe in DogHow Billy Hoekman Became THE Dog Nutrition GuruYou might be surprised to learn that Billy Hoekman grew up without pets while eating take-out and fast food. Because today Billy is known for being THE Dog Nutrition Guru.
Billy’s life changed forever when an adorable pug named Lua caused Billy to ask the question: What’s the best thing for my dog to eat? And he’s been obsessed with answering that question for the past 15+ years.
As the Vice President of Nutrition and Communication for Green Juju, Billy is involved in formulation, product development, working with farmers, sales & marketing – and more. So you might...2022-10-241h 05
Girls With DogsWho's Billy??? Billy Hoekman of Green JuJu Joins Us to Discuss Being Proactive About Dog HealthIn this video, Kimberly (Keep the Tail Wagging) and Cathy (Groovy Goldendoodles) catch up about our dogs and other things. Billy Hoekman of Green JuJu joins us to discuss their product line, fermentation, and being proactive about our dogs' health through nutrition.CHAPTERS:0.33 Catching Up2:29 Introducing Billy Hoekman of Green JuJu7:16 How Kimberly Met Billy8:03 Cathy Interviews Billy11:33 Billy Discusses Green JuJu Product Line16:45 Balancing Diets19:06 Raw Adjacent vs. Raw Feeder20:25 Billy’s Wife (Funny Stories)23:10 Just Greens vs. Bailey’s Blend26:26 Refrigeration Life of Green Juju Products28:50 What’s a Nettle?32:33 Lua’s...2022-10-241h 06
The Alternative Dog MomsAlternative Dog Moms, Ep 15 - Healthy Gut, Healthy Dog with Billy Hoekman of Green JuJu KitchenSend us a textWelcome to Alternative Dog Moms - a podcast about what's happening in the fresh food community and the pet industry as a whole. Kimberly Gauthier is the blogger behind Keep the Tail Wagging and Erin Scott is the host of the Believe in Dog podcast.This week, Erin and Kimberly chat with Billy Hoekman of Green JuJu Kitchen.Why beets for Green Juju's new products?What are wild ferments?How to add your own probiotics to Green Juju's Raw Goat's MilkBilly's favorite hack for creating thick goat milk - which wi...2022-06-251h 10