Shows
Settle the ScoreScore-nament Team ChampionshipWe've got a very special show for you this week as it's a teams championship of four of our most excellent patrons on Settle the Score so please help host Matt Knost and musical director Andy Merryweather welcome back to the show from Team 1 Matt Scanlon and Drew Gorczycki vs Team 2 Andrew Scanlon and Joe Farrelly. We even created a new mechanic for round 2 that proves devilishly tough but these four incredible players manage to face this challenge head on. We hope you enjoy and our thanks to these fine gentlemen for their support of the show and making...2025-06-051h 20
Just Press RecordScott Bradlee and Kyla Scanlon: Nostalgia and Nuance (Just Press Record LIVE! at Epsilon Connect)
BE MORE MID. No, seriously. Or at least come listen to this discussion of why the nuance and nostalgia around mid-ness might just save the world.
Scott Bradlee is kind of a professional nostalgia pusher.
Postmodern Jukebox has been flipping songs into older styles and genres for multi-generational audiences for over 10 years now. Their tagline is “Todays Hits Yesterday.” It works, in that the band can can sell out rooms all over the world, and - with a cool 6.25 million YouTube followers - they’re well represented in rooms they’re not even physically in too.
I’ve always wanted to a...2024-08-1341 minSettle the Score#175 with Peggy Gubbins and Mark Haas (special guest Andrew Scanlon)It's time for another rematch on Settle the Score as your host Matt Knost and musical director Andy Merryweather have invited back Peggy Gubbins and Mark Haas in a battle to the death today! This show was the brainchild of our last Score-nament of Champions winner Andrew Scanlon and he put together a helluva show with some excellent choices that will be making future appearances on the show. An incredible job and a huge thanks from us here to Andrew. He's an amazing guy and we are excited for you to check out today's show.
Our patreon...2024-04-1858 minSettle the ScoreScore-nament Champions Championship of Championships
Welcome in to this week's Settle the Score with host Matt Knost and musical director Andy Merryweather and they've put together a bit of a departure from the norm on today's show. We're doing an homage to Jeopardy this week and invited back our three Score-nament winners Houston Bodily, Matt Scanlon, and Andrew Scanlon to compete in this mega-show! There are 4 categories plus a final round, you lose points if you get the question wrong, and we've got some twists on the categories. We hope you enjoy today's extravaganza!
Our patreon is now LIVE!!! Head over to https://www...2024-01-041h 01Settle the ScoreClefty's Patron Score-nament of Champions #2Welcome in to our second Clefty's Patron Score-nament of Champions & it's a family showdown today! This show is the culmination of two previous rounds of patron score-naments with the winners of both those games facing off today. And your Settle the Score host Matt Knost and musical director Andy Merryweather are pleased as punch to have the two winners Andrew Scanlon & Matt Scanlon on to compete and crown our second Score-nament Champion! This show is exclusive to patrons playing today and also watching live. Our thanks to everyone that supports the show. If you'd like to join us the...2023-06-2256 min
Just Shoot It: A Podcast about Filmmaking, Screenwriting and DirectingDynamic Starts, Preparation, and Capturing Comedy w/TV Director Claire Scanlon -Just Shoot It 345This week, Matt & Oren chat with Claire Scanlon, director of the Amazon original film 'The People We Hate at the Wedding'.Matt's Endorsement: The Screenwriting Life Oren's Endorsement: Target Deals & Black and White CookiesClaire's Endorsement: Mike Nichols: A LifeContribute to the Just Shoot It Patreon and help support the show.Send feedback or questions to @justshootitpod or justshootitpod@gmail.com.Follow Matt on twitter and instagram.Follow Oren on twitter and instagram.Wanna be on the show? Call us with a que...2022-11-1057 min
Angela Scanlon's Thanks A MillionMatt Haig: Defining the term breakdown, the ‘Mr Depression’ tag, and his shedmillAward-winning author and mental health campaigner Matt Haig is best known for books such as Reasons to Stay Alive and Notes on a Nervous Planet, plus his often insightful Twitter posts. His latest book, The Midnight Library is a novel about regret, hope and forgiveness - but what is Matt grateful for today?Angela’s Newsletter: https://angelascanlon.us7.list-manage.com/subscribe GET IN TOUCHinstagram.com/angelascanlon twitter.com/angelascanlon facebook.com/angelascanlon#ThanksAMillionTriohttps://www.instagram.c...2020-12-2244 min
Misericordia University Alumni PodcastPostcard Profile Ep. 04 - April 2019: Matt ScanlonEach month, the Misericordia University Alumni Relations team will add a brief Postcard Profile of an interesting graduate of Misericordia University. Matt Scanlon is a 2017 alumnus and is currently creating content for Nickelodeon! 2019-04-1013 min
Magic Minds PodcastEpisode 15- Liz & Claudia Scanlon- EB/Butterfly Skin SyndromeToday's show Matt sat down with two amazing lady’s, Liz Collins and her superstar of a daughter Claudia Scanlon. Claudia was born with Epidermolysis bullosa (EB) also known as butterfly syndrome. EB is a distressing and painful genetic skin condition that causes the skin layers and internal body linings to separate. Claudia talks about living with EB, Her great friends and nurses, her attitude to life and the amazing bond she has with her mam Liz.
Liz is the Family Patient Ambassador for Debra Ireland. Please give your support to this amazing charity.
www.debraireland.org
Special thanks to;
Ni...2018-07-2957 min
321Go PodcastEp 150 | 3 Reflections on 150 Episodes1. Double down on what works, ditch what doesn't.
2. Act how you want your members to act
3. Fail quickly, fail often
Sign up for the 2018 Gathering in Park City before it sells out.2018-04-0347 min321Go PodcastEp 149 | Leadership, Autonomy, and Mastery - Matt and Josh review Drive by Daniel PinkIn today's episode we dive into a few of the ideas outlined in Daniel Pink's "Drive" - using the ideas to develop staff buy-in, referral programs, and mastery.
Join the 321Go Hub to begin changing your business TODAY.
Our new Accelerator Program for gym owners serious about execution.
Sign up for the 2018 Gathering in Park City before it sells out.
In today's Episode:
Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!
2018-03-271h 06321Go PodcastEp 148 | Improving Your Retail PresenceIn today's episode I chat with 321Go Business Coach and Gym Owner PJ Menagh to chat about rates - specifically, how to charge what you're worth. PJ is the owner of CrossFit Tigard in Tigard, Oregon and he is a retail ninja.
Join the 321Go Hub to begin changing your business TODAY.
Sign up for the 2018 Gathering in Park City before it sells out.
In today's Episode:
Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!
2018-03-2042 min321Go PodcastEp 147 | Wesley Hamilton - Disabled But Not ReallyWes was walking to his car to visit an old girlfriend one afternoon. He heard something behind him as he was approaching the vehicle and spun around to see a man he'd never seen before walking toward him. This stranger shot Wes in the abdomen multiple times. Several days later, Wes awoke to find out he'd likely never walk again.
And he's grateful it happened to him. In his words: "becoming disabled saved my life."
To be honest, I started this show as another "here's how to start an Adaptive Athlete program" show; just another litany of...2018-03-131h 07321Go PodcastEp 146 | Setting and Raising Rates, Charging What You're Worth, and the #airtaxIn today's episode I chat with 321Go Business Coach and Gym Owner Jamie Gallagher to chat about rates - specifically, how to charge what you're worth. Jamie is the Founder and CEO of Origin Fitness outside D.C., where goods and services cost substantially more than most markets. Not only is Fairfax Co. notoriously expensive, but Jamie has taken the approach that he will be the most expensive in his market. Dig into today's episode to learn why and how.
Join the 321Go Hub to begin changing your business TODAY.
Our new Accelerator Program for gym owners...2018-03-061h 07321Go PodcastEp 145 | Avoiding and Fixing a Dysfunctional TeamIn today's episode we dive into a few of the ideas outlined in Patrick Lencioni's "The Five Dysfunctions of a Team." We look at: 1. How to communicate that change is coming down the pike, 2. Building up your trust capital, and 3. Becoming (genuinely) vulnerable to increase leadership trust.
Join the 321Go Hub to begin changing your business TODAY.
A huge thank you to our partner for today's episode, InBody USA. Check out their exclusive 321Go Podcast Deal
Our new Accelerator Program for gym owners serious about execution.
Chalk Up for Burpees Josh's Veteran's Day...2018-02-2751 min321Go PodcastEp 144 | FAQ Project PT 2 - Corporate Wellness, High School Programs, and Trying New ThingsJoin the 321Go Hub to begin changing your business TODAY.
A huge thank you to our partner for today's episode, InBody USA. Check out their exclusive 321Go Podcast Deal
Join us for the 2018 Hubster Gathering in Park City, UT for some fun, education, and business transformation.
In today's episode of the FAQ project we tackle the topic of adding new programs and expanding to new markets. We dig into excerpts from Jason Khalipa's Growth Summit Q&A as well as some quotes from Ryan Holiday's The Obstacle is the Way.
Q: What have you...2018-02-2043 min321Go PodcastEp 143 | Failing Forward, Building Staff Buy-In, and Avoiding Decision ParalysisToday we're joined by our Director of Training, Josh Snyder. Join the 321Go Hub to begin changing your business TODAY.
A huge thank you to our partner for today's episode, InBody USA. Check out their exclusive 321Go Podcast Deal
In today's Episode:
1. Early lessons - what did the gym look like before?
2. Training new staff
3. Staff meetings - communication & staying on the same page
4. Providing new opportunities to coaches - buy-in that goes deeper than pay
5. Our new Accelerator Program for gym owners serious about execution.
6. Chalk Up for Burpees Josh's...2018-02-1357 min321Go PodcastEp 142 | The FAQ Project PT 1: Marketing with Ben Bergeron, Jason Khalipa, Sara Nay, and Josh SturgeonThe FAQ Project is a collection of unpublished interview questions that didn't make previous podcasts, from Facebook live events, and from Summit interviews. The goal is to connect the dots between thought leaders' answers to the most common questions related to running a business with actionable steps you can use to change your business this week.
The format: Each part of the FAQ project will follow a theme and we'll hear from several thought leaders each week. After we hear their answer, we'll identify the "now what" of action - turning around and DOING something with the information.
2018-02-0636 min321Go PodcastEp 141 | Turn the Mic Interview w/ GSD Entrepreneur Julie WeldonJoin the 321Go Hub to begin changing your business TODAY.
In today's episode, we turn the mic and Matt is interviewed by the host of the GSD Entrepreneur Podcast, Julie Weldon. We chat about all things family, life, and business.
Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!
2018-01-301h 12321Go PodcastEp 140 | James and Jim from OPEX on Individualized Service and Professional CoachesJoin the 321Go Hub to begin changing your business TODAY.
A huge thank you to our partner for today's episode, InBody USA. Check out their exclusive 321Go Podcast Deal
Opex aims to provide is the education to upgrade the coach to client relationship at all levels within fitness facilities, and Individual Design accomplishes that. Join Jim and James for a frank discussion on why we implement this in all of our gyms, how it can benefit yours, and how you can grow your business in whatever model you are in.
James is the founder of...2018-01-2346 min321Go PodcastEp 139 | Steve Sudell - Adversity for InnovationIn today's episode, I chat with Steve Sudell, founder of Prehab to Perform and inventor of The Neck Hammock
Join the 321Go Hub to begin changing your business TODAY.
A huge thank you to our partner for today's episode, InBody USA. Check out their exclusive 321Go Podcast Deal
In today's episode:
1. Steve shares with us his journey of inventing a product and bringing it to market.
2. What happens when a technician becomes and entrepreneur?
3. How does the current model of healthcare stifle innovation? How can adversity improve innovation?
4. What is...2018-01-161h 03321Go PodcastEp 138 | Dave Picardy and Chandler Walker on Re-Branding, Generating Leads, and "Sales"In today's episode, I chat with Chandler & Dave, founders of Out of the Cave Media.
Join the 321Go Hub to begin changing your business TODAY.
A huge thank you to our partner for today's episode, InBody USA. Check out their exclusive 321Go Podcast Deal
In today's episode:
1. The early days of the CrossFit Affiliate model
2. Knowing yourself and your brand; should you re-brand?
3. Chandler shares with us his journey starting Stone Age Fuel in 2013
4. What does it ACTUALLY take to generate a lead?
5. Selling vs. Building a Friendship (relationship...2018-01-091h 06321Go PodcastEp 137 | Matt Walrath on Sustainable Growth, Nutrition Services, and Nomadic LivingIn today's episode, I chat with Matt Walrath, founder of Beyond Macros.
Join the 321Go Hub to begin changing your business TODAY.
A huge thank you to our partner for today's episode, InBody USA. Check out their exclusive 321Go Podcast Deal
In today's episode:
1. Matt shares with us his digital nomadic living experience and how he landed in Australia
2. How did Matt find performance-based training and, ultimately, land on sustainable nutrition?
3. How can coaches and gym owners shed light on nutrition as the foundation of fitness?
4. Why is profitability the...2018-01-021h 06321Go PodcastEp 136 | Eli Slossberg on Partnerships, Learning as you go, and Returning to your RootsIn today's episode, I chat with Eli Slossberg.
Join the 321Go Hub to begin changing your business TODAY.
A huge thank you to our partner for today's episode, InBody USA. Check out their exclusive 321Go Podcast Deal
In today's episode:
1. Eli discusses his return to his family apparel business from an affiliate owner.
2. Striking the balance between passion and execution; business sense and energy.
3. What misconceptions did you have going into gym ownership?
4. What makes for a good partnership? What lessons have you learned?
5. How can gym owners re-frame...2017-12-1958 min321Go PodcastEp 135 | Jason Rule, Founder of Driven Nutrition, on Scaling Companies, Finding Focus, and Getting the Right CustomersIn today's episode, I chat with Jason Rule, Founder of Driven Nutrition.
Join the 321Go Hub to begin changing your business TODAY.
A huge thank you to our partner for today's episode, InBody USA. Check out their exclusive 321Go Podcast Deal
In today's episode:
1. What is Jason's entrepreneurial story?
2. How did Jason find focus through adversity?
3. Challenges with scaling his company
4. How does Jason find his ideal customer?
5. How can you invest your time up front building systems to save yourself years in the future?
Please take...2017-12-1252 min321Go PodcastEp 134 | Phil White - Co-Author of Unplugged, Game Changer, and Waterman 2.0Phil White is an Emmy-nominated writer and the co-author of Game Changer with Fergus Connolly and Jim Harbaugh, Unplugged with Brian Mackenzie and Dr. Andy Galpin, and The 17 Hour Fast with Dr. Frank Merritt. PhilWhiteBooks.com
Join the 321Go Hub to begin changing your business TODAY.
A huge thank you to our partner for today's episode, InBody USA. Check out their exclusive 321Go Podcast Deal
From Churchill to Wearable Tech, Phil White knows his stuff.
In Unplugged, Brian Mackenzie, Dr. Andy Galpin and I provide a blueprint for using fitness tech more intentionally...2017-12-051h 28321Go PodcastEp 133 | Jason Khalipa talks AMRAP Mentality, Corporate Programs, and Multiple LocationsClay Weldon and Matt Scanlon sit down for a chat with NC Fit Founder, Jason Khalipa
Join the 21-Day 2018 Marketing Challenge starting DECEMBER 1ST. Go into the New Year with a clear marketing strategy.
A huge thank you to our partner for today's episode, InBody USA. Check out their exclusive 321Go Podcast Deal
Jason Khalipa is the Founder of NC Fit & 8 Time CrossFit Games Athlete
Jason is a champion in the fitness world; competing in 8 different CrossFit Games, finishing consistently in the Top 10, holding all the podium positions, undefeated in every Regional competition...2017-11-2837 min321Go PodcastEp 132 | Vaughn Vernon on AffiliateShare - a healthcare option for gym ownersAll this month in the HUB we're focusing on building your leadership and culture.
Join the Hub for only $10 your first month and have unlimited access to the Summit content, Business and Marketing Templates, and dozens of business and marketing courses.
Join us in December for a 21 Day Marketing Challenge! Go into 2018 with a full year marketing plan. Reserve Your Spot
Today's Partner - InBody USA
A huge thank you to our partner for today's episode, InBody USA. Email John.Ross@inbodyusa.com to learn...2017-11-2151 min321Go PodcastEp 131 | Craig "Patty" Patterson on Sustainability for your Business, Clients, and CoachesAll this month in the HUB we're focusing on building your leadership and culture.
Join the Hub for only $10 your first month and have unlimited access to the Summit content, Business and Marketing Templates, and dozens of business and marketing courses.
Already a Hub Member?
Join us in November for the first annual Hubster Gathering in Charleston, SC for a fun getaway with business and marketing sessions and plenty of good times with fellow gym owners: Reserve Your Spot
Today's Partner - InBody USA2017-11-141h 07321Go PodcastEp 130 | Hoby Darling on Culture, Core Values, and Staff DevelopmentAll this month in the HUB we're focusing on building your leadership and culture.
Join the Hub for only $10 your first month and have unlimited access to the Summit content, Business and Marketing Templates, and dozens of business and marketing courses.
Already a Hub Member?
Join us in November for the first annual Hubster Gathering in Charleston, SC for a fun getaway with business and marketing sessions and plenty of good times with fellow gym owners: Reserve Your Spot
Today's Partner - InBody USA2017-11-0750 min321Go PodcastEp 129 | Julie Foucher - Clear Mission, Busy Seasons, and Decision MakingReady to EXECUTE on everything you learned?
Join the Hub for only $10 your first month and have unlimited access to the Summit content, Business and Marketing Templates, and dozens of business and marketing courses.
Already a Hub Member?
Join us in November for the first annual Hubster Gathering in Charleston, SC for a fun getaway with business and marketing sessions and plenty of good times with fellow gym owners: Reserve Your Spot
Today's Partner - InBody USA
A huge...2017-10-3142 min321Go PodcastEp 128 | Raph Freedman on Shark Tank, Crushing Your Clients' Training Goals, and Relentless MarketingReady to EXECUTE on everything you learned?
Join the Hub for only $10 your first month and have unlimited access to the Summit content, Business and Marketing Templates, and dozens of business and marketing courses.
Already a Hub Member?
Join us in November for the first annual Hubster Gathering in Charleston, SC for a fun getaway with business and marketing sessions and plenty of good times with fellow gym owners: Reserve Your Spot
Today's Partner - InBody USA
A huge...2017-10-241h 01321Go PodcastEp 127 | What's Your Gym Worth? A Valuation Discussion with Clay FerrerReady to EXECUTE on everything you learned?
Join the Hub for only $10 your first month and have unlimited access to the Summit content, Business and Marketing Templates, and dozens of business and marketing courses.
Already a Hub Member?
Join us in November for the first annual Hubster Gathering in Charleston, SC for a fun getaway with business and marketing sessions and plenty of good times with fellow gym owners: Reserve Your Spot
Today's Partner - InBody USA
A huge...2017-10-1755 min321Go PodcastEp 126 | CJ Martin on Mistakes, Staffing, and SystemsReady to EXECUTE on everything you learned?
Join the Hub for only $10 your first month and have unlimited access to the Summit content, Business and Marketing Templates, and dozens of business and marketing courses.
Already a Hub Member?
Join us in November for the first annual Hubster Gathering in Charleston, SC for a fun getaway with business and marketing sessions and plenty of good times with fellow gym owners: Reserve Your Spot
Today's Partner - InBody USA
A huge...2017-10-1043 min
321Go PodcastEp 125 | How Does Your Leadership Stack Up? With Chris MarhefkaDid you miss any of the Gym Owners Growth Summit Sessions?Grab your 30 Day Summit PassReady to EXECUTE on everything you learned?Join the Hub for only $10 your first month and have unlimited access to the Summit content, Business and Marketing Templates, and dozens of business and marketing courses. Already a Hub Member?Join us in November for the first annual Hubster Gathering in Charleston, SC for a fun getaway with business and marketing sessions and plenty of...2017-10-0351 min321Go PodcastEp 124 | Best of - Chris SpeallerRegistration is open for the first ever digital growth summit for Gym Owners. Go to www.GymOwnersGrowthSummit.com to see the speaker list, register, and learn more about the event.
Growing up in wrestling and competing at the Division 1 level, being one of the few athletes to have attended 7 CrossFit Games as an individual, and a career in coaching and programming for over a decade, Chris Spealler is a true ambassador for Fitness. He lives in Park City, Utah with his wife, 2 kids, and their dogs Oakley and Avalanche.You can frequently find him on the slopes and single track...2017-09-261h 02321Go PodcastEp 123 | Best of - Jason KhalipaRegistration is open for the first ever digital growth summit for Gym Owners. Go to www.GymOwnersGrowthSummit.com to see the speaker list, register, and learn more about the event.
Jason's Episode:
1. How to maintain a positive outlook and focus on what really matters. 2. Are you prepared when life throws you a curveball? 3. What are the major needs Jason sees for the majority of Affiliate owners? 4. What would Jason do differently when he first opened his Affiliate? 5. What can an affiliate do to begin building a more sustainable business? 6. How does Jason maintain culture and vision in all his locations? 7...2017-09-1931 min321Go PodcastEp 122 | Josh Sturgeon from EmberTribe on an Effective Facebook Marketing StrategyRegistration is open for the first ever digital growth summit for Gym Owners. Go to www.GymOwnersGrowthSummit.com to see the speaker list, register, and learn more about the event.
This week we're talking all about social media marketing. We answer the following:
Should I begin to pay for Google Adwords?
How much should I expect to pay per click?
How should I target and measure the effectiveness of my digital advertising?
What is the difference between a “Boosted” post and the “Ad Manager” on Facebook?
How do you create an effective “Audience” on Facebook?
Where should you place your Facebook and...2017-09-1256 min321Go PodcastEp 121 | Best of: Ben BergeronA huge thank you to our partners, Icon Athlete Affiliate Programming and InBody USA. All this week, InBody is offering up to $250 off their flagship model, an extended 1 year warranty, PLUS a sweet consultation package to upgrade your setup. john.ross@inbody.com to learn more. Be sure to mention "321Go Podcast" to access your discount and bonuses.
Registration is open for the first ever digital growth summit for Gym Owners. Go to www.GymOwnersGrowthSummit.com to see the speaker list, register, and learn more about the event.
Leading up to the Growth Summit we'll be highlighting some content from...2017-09-0541 min321Go PodcastEp 120 | Triib CEO Bubba Hagood on Creating Value Independent of YouA huge thank you to our partners, Icon Athlete Affiliate Programming and InBody USA. All this week, InBody is offering up to $250 off their flagship model, an extended 1 year warranty, PLUS a sweet consultation package to upgrade your setup. john.ross@inbody.com to learn more. Be sure to mention "321Go Podcast" to access your discount and bonuses.
Registration is open for the first ever digital growth summit for Gym Owners. Go to www.GymOwnersGrowthSummit.com to see the speaker list, register, and learn more about the event.
Bubba is a serial tech entrepreneur who has built and sold 5 companies...2017-08-2955 min321Go PodcastEp 119 | Fitbot CEO Casey Jenks on Marketing, Developing Your Team, and Lessons from TechA huge thank you to our partners, Icon Athlete Affiliate Programming and InBody USA. All this week, InBody is offering up to $250 off their flagship model, an extended 1 year warranty, PLUS a sweet consultation package to upgrade your setup. john.ross@inbody.com to learn more. Be sure to mention "321Go Podcast" to access your discount and bonuses.
Registration is open for the first ever digital growth summit for Gym Owners. Go to www.GymOwnersGrowthSummit.com to see the speaker list, register, and learn more about the event.
Today we're joined by the Co-Founder and CEO of Fitbot, Casey Jenks...2017-08-2243 min321Go PodcastEp 118 | WAG CEO Adee Cazayoux on Leadership, Behavior Change, and Nutrition in Your GymA huge thank you to our partners, Icon Athlete Affiliate Programming and InBody USA. All this week, InBody is offering up to $250 off their flagship model, an extended 1 year warranty, PLUS a sweet consultation package to upgrade your setup. john.ross@inbody.com to learn more. Be sure to mention "321Go Podcast" to access your discount and bonuses.
We're joined this week by CEO of Working Against Gravity, Adee Cazayoux. In this episode we discuss:
1. History of Working Against Gravity.
2. How struggle breeds innovation and great entrepreneurs.
3. How to handle leadership if you've never viewed yourself as a leader.
4. The...2017-08-151h 05321Go PodcastEp 117 | Know When to Quit, No Magic Bullets, and Control What You CanA huge thank you to our partners, Icon Athlete Affiliate Programming and InBody USA. All this week, InBody is offering up to $250 off their flagship model, an extended 1 year warranty, PLUS a sweet consultation package to upgrade your setup. john.ross@inbody.com to learn more. Be sure to mention "321Go Podcast" to access your discount and bonuses.
This week is all about getting sh&t done. We're joined by the #GSD entrepreneur, Julie Weldon. Julie is the co-founder of A Salty Rim - a business consulting firm and host of the GSD Entrepreneur Podcast.
Today's format is a little...2017-08-081h 10321Go PodcastEp 116 | Family and Entrepreneurship, Coming out of the Struggle, and the Future of MarketingA huge thank you to our sponsors, Icon Athlete Affiliate Programming and InBody USA. All this week, InBody is offering up to $250 off their flagship model, an extended 1 year warranty, PLUS a sweet consultation package to upgrade your setup. john.ross@inbody.com to learn more. Be sure to mention "321Go Podcast" to access your discount and bonuses.
We're joined by the Founder and CEO of 321GoProject - Clay Weldon. We open the show chatting about Clay's early days as an entrepreneur; getting laid off during the recession and providing for his family during the most difficult of times. We...2017-08-0158 min321Go PodcastEp 115 | My Tipping Points, Predictions, and a HUGE AnnouncementToday I deviate from the typical interview format of the show to revisit a theme we’ve explored in previous interviews with gym owners - Tipping Points.
In this show I share the story of my career before owning a gym and the benchmarks that fundamentally shifted the way I approach business. Here are the tipping points in order on the show:
1. Finding my “why”
2. Failing in another business
3. Leaving my full-time job
4. Hiring our first coach.
Stay tuned to the end of the episode where we drop a HUGE announcement you won’t want to miss.
Today’s show is brought...2017-07-251h 06321Go PodcastEp 114 | It’s 2017 - These are Business Non-NegotiablesThis week’s episode is brought to you by Icon Athlete Affiliate Programming by Chris Spealler. I’m joined this week by Jamie Gallagher of CrossFit Burke and leader of M3 Mastermind Groups to chat about what it means to be an affiliate in 2017. What are our non-negotiables as our brand matures?
00:00 - Pay your coaches!
8:30 - What can we outsource?
11:00 - Budgeting, Systems, and Processes?
16:30 - How to create (or re-create) your business plan?
27:00 - Best practices to onboard new members
36:00 - How to have the pricing conversation.
41:00 - Become OK with charging what you’re worth
47:00 - What’s the fu...2017-07-181h 05321Go PodcastEp 113 | Pat Burke - Finding Success with a Clear FocusPat Burke is a 6-time CrossFit Games Competitor as well as the Founder of MBS CrossFit in Colorado.
In this episode, Pat shares with us the story of how he founded his Affiliate during a time in his life when he lost everything - including his house. In Pat's words - when you have nothing, all you can focus on is one thing. It's through this focus that Pat has gone on to open a second affiliate built upon the same principles.
In this episode, we ask the following questions:
- What is different in CrossFit today vs. 2008?
- How...2017-07-1156 min321Go PodcastEp 112 | Heather and Carrie from Box Pro on how to Run Events and Best Business PracticesHeather is the editor of Box Pro Magazine and Carrie is the Director of Events for Peake Media - the parent company of Box Pro. In this episode we ask:
- What are the conversations you're having with box owners in 2017 that you weren't in 2016?
- What are the generally recognized best practices when professionalizing your gym?
- How can you get sponsors for your next event?
- What are the common characteristics of a well-run event?
To learn more about the 2017 Box Pro Leadership Summit, visit http://peakemediaevents.com/bpsummit/ or email Carrie@PeakeMedia.com
2017-07-041h 01321Go PodcastEp 111 | Part 2 How to Start a Sports Program with Tex and Luke from Power AthleteWe're joined for part 2 of a 2 part series with Tex and Luke from Power Athlete. In this episode, we wrap up our discussion about starting a sports program in your gym.
We dig into some of the principles of Power Athlete as it relates to athletic development. Specifically, we outline PA's athletic development pyramid:
(from the bottom-up)
1. Nutrition
2. Limiting Factors
3. Body Awareness - Barbell/OLY lifts - Speed
4. Goal
You can find the warm-ups we reference by visiting: http://powerathletehq.com/warmups/ as well as find other valuable content - including the PAHQ warm-up and cool down series on their...2017-06-2753 min321Go PodcastEp 110 | Part 1 How to Start a Sports Program with Tex and Luke from Power AthleteWe're joined this week by Tex and Luke from Power Athlete to discuss ways to go about starting a sports-specific off season training program in your gym. In part 1, we identify some strategies to get your foot in the door with coaches as well as some ways that your coaches can begin to think about how they train and cue sports-specific athletes.
Find out more about Power Athlete at http://powerathletehq.com/ and by subscribing to Power Athlete Radio on iTunes, Stitcher, or wherever you get your podcasts.
2017-06-2051 min321Go PodcastEp 109 | GSD Entrepreneurs - Outsourcing, Working Your Strengths, and a Growth MindsetWe’re joined this week by Steven Clarke and Julie Weldon of the GSD Entrepreneur podcast to chat about building business plans, outsourcing duties that don’t excite you, and scaling your business.
Julie and Steven share each other’s entrepreneurial journey and the lessons they’ve learned along the way. We also deliver some practical advice for outsourcing lower-value roles within your company.
Today's episode is brought to you by Icon Athlete Affiliate Programming. Learn more: https://iconathlete.com/321go/
Subscribe to GSD Entrepreneur and learn more by visiting: http://gsdentrepreneur.com/2017-06-131h 08321Go PodcastEp 108 | Kenny Kane Part 2 - A Lifelong PracticeIn part 2 of our Kenny Kane series, Kenny begins to connect the dots between vision and practice. We take a look at coaching best practices and apply those at the affiliate level.
Kenny shares several stories about his career as a coach, entrepreneur, and stand up comedian. Kenny relates to the fitness entrepreneur that may be struggling to enact their vision and gives some solid advice to the entrepreneur that may find themselves at a crossroads.
Subscribe to the Body of Knowledge Podcast - a joint effort with Kenny and Dr. Andy Galpin.
http://www.andygalpin.com/the-body-of-knowledge-podcast/
2017-06-0643 min321Go PodcastEp 107 | Kenny Kane Part 1 - When the Market and your Vision DivergeWe’re excited to be joined by Kenny Kane for a 2-part series.
In part 1, Kenny lays the groundwork for a discussion around the fitness “Market.” Specifically, we chat about how the affiliate owner or coach can begin to rise above the “noise” of the industry and adopt best practices from multiple disciplines.
We wrap up part 1 by introducing the theme of longevity - both as an affiliate owner and as a coach. We ask the question: “What would it look like for someone to do this for the rest of their life?”
If you don’t already, you MUST subscribe to the...2017-05-3043 min321Go PodcastEp 106 | Carl Paoli - Engage With What You HaveCarl is back on the show for a second time to bring a healthy dose of honesty and inspiration.
Carl opens the show sharing with us his history growing up in Spain, getting involved in gymnastics, and receiving a degree in Marine Biology. Upon returning to San Francisco, Carl made a shift to athletics and coaching.
Carl also shares with us some tough business decisions he’s had to make, their consequences, and what he did to adjust.
We wrap up the show giving some practical advice on branding, content creation, and knowing what to tackle next.
Keep up to da...2017-05-231h 02321Go PodcastEp 105 | Charging What You're Worth and the Case for Less MembersThis week we’re joined by the guys from the Mind Muscle Project Podcast and owners of CrossFit Creature.
We open the show discussion how Raph and Lachlan purchased three different gyms in Sydney, how the grow each new venture, and how they work as partners.
In addition to a tactical discussion of the guys’ business development, we also chat about entrepreneurship in general. Specifically, we discuss the idea that each new member that joins your gym has a commensurate amount of fixed costs associated with servicing that membership. We make the case that more members and more space isn’t nece...2017-05-161h 15321Go PodcastEp 104 | Build Your Marketing Plan 1% at a Time“The 1 Percent Rule states that over time the majority of the rewards in a given field will accumulate to the people, teams, and organizations that maintain a 1 percent advantage over the alternatives. You don't need to be twice as good to get twice the results. You just need to be slightly better.” - James Clear
We’re joined this week by 321Go Owner and Founder, Clay Weldon, to chat about our Marketing theme.
We open the show discussing ways that gyms can strive to improve by 1%, incrementally compounding their advantage over the competition.
In the latter half of the episode, we sha...2017-05-0953 min321Go PodcastEp 103 | Chris and Wade from Attain Anything on Success, Books, and InfluencersWe’re joined for part two with Chris Marhefka and Wade Swikle from the Attain Anything Podcast. Wade Swikle founded Smarter Moving Solutions, LLC, the parent company to 2 College Brothers, Inc. 2 College Brothers is a moving company with locations in Gainesville, FL, and Tampa, FL, and employs over 60 students and college graduates. Chris Marhefka is the founder of B3 Gym in Gainesville, FL and co-founder of Eat the 80, a healthy meal delivery service in Florida. He has worked with more than 2,000 clients and has 10+ years experience as a personal trainer, CrossFit instructor, nutrition and lifestyle coach.
On this week’s epis...2017-05-0246 min321Go PodcastEp 102 | Wade and Chris from Attain Anything ask "Is Entrepreneurship Genetic or Learned?"Wade Swikle founded Smarter Moving Solutions, LLC, the parent company to 2 College Brothers, Inc. 2 College Brothers is a moving company with locations in Gainesville, FL, and Tampa, FL, and employs over 60 students and college graduates. Chris Marhefka is the founder of B3 Gym in Gainesville, FL and co-founder of Eat the 80, a healthy meal delivery service in Florida. He has worked with more than 2,000 clients and has 10+ years experience as a personal trainer, CrossFit instructor, nutrition and lifestyle coach.
Today on the show we talk about the characteristics of successful entrepreneurs and business owners.
Find Wade and Chris on the...2017-04-2545 min321Go PodcastEp 101 | Dave Whitson on Happy Productivity, Turning a Hobby into a Business, and Relentless MarketingDave Whitson is the Owner and Head Coach of CrossFit Soar in Hawthorn New Jersey.
Dave shares the story of taking over an affiliate with 20 people attending and 12 people paying. From there, Dave took a look at membership and asked himself “who do I want to fill my gym with?”
Dave also shares with us ways that he builds and sells his specialty courses. He gives some tips and tricks on marketing and filling up his courses.
Follow Dave on Instagram @crossfitsoar and Facebook CrossFit Soar. http://crossfitsoar.com/
2017-04-1857 min321Go PodcastEp 100 | 10 Lessons from 100 Episodes1. Consistency > Knowledge > Inspiration...and it’s really hard.
2. You’re not an island.
3. Opportunity will come when you’re ready.
4. No one cares about your community, programming, or coaching...yet.
5. You will need to learn to market - whatever that means.
6. If it’s not written down, it doesn’t exist.
7. Your clients don’t care about you nearly as much as you do about them.
8. You must actively protect your culture.
9. Measure and test everything.
10. Never. Stop. Moving.
2017-04-1156 min321Go PodcastEp 99 | Tipping Points pt. III - Raising Rates, Finding Purpose, and Loving EntrepreneurshipIn the 3rd installment of “Tipping Points”, we’re joined by Meddy Paulus of CrossFit Akeso, PJ Menagh from CrossFit Tigard, and Cory Adams from Legacy Fitness.
In this show, we examine some of the more philosophical aspects of entrepreneurship and gym ownership. How do you manage the emotional toll of blurring lines between client and friend? How do you find purpose and “why” during tough times? What are some of the most difficult decisions you’ve made as an entrepreneur?
We also hit on some actionable items: How did you raise your rates? How can you replicate yourself to grow your gy...2017-04-0453 min321Go PodcastEp 98 | Tipping Points pt. II - Daily Metrics, Outsourcing, and SOPsThis week we continue our series of Tipping Points. I asked the question: "Who has seen a shift, improvement, or change in their business in the last 12 months."
This week we're joined by Shannon Ferguson of Alvin CrossFit and Nicole Harp of Break the Mold CrossFit to discuss their tipping points.
This week we cover:
1. What skills can you take from your previous career into entrepreneurship?
2. When should you outsource something or pay an expert?
3. How did you identify your strategic advantage?
4. What metrics should you track daily, weekly, or monthly?
5. How do you go about writing Standard Operating Procedures.
...2017-03-2855 min321Go PodcastEp 97 | Taking Away Free, Finding Your Perfect Client, and Other Tipping PointsSeveral weeks ago, I posted a question in our 321Go Think Tank. Who has experienced a “shift” or a “tipping point” in their business that they would like to share on the podcast? The response was overwhelming.
My goal with the question is to share with you - the listener - stories of real gym owners out there hustling everyday. Stories you can relate to. Stories of small, incremental change adding up to HUGE shifts.
Today, we’re joined by Molly Kieland of FUELhouse Gym in Seattle and Dave Greene of CrossFit Spero in Chicagoland.
Molly and Dave share candid stories of...2017-03-2155 min321Go PodcastEp 96 | How to Diversify Your Programs and Should You Re-Brand?We are joined by Marc and Amy Duchene - owners and founders of CrossFit 915 and the subsequent parent company, 915 Sports in El Paso, TX.
A couple years into owning their business, Marc and Amy did something so simple yet so profound - they LISTENED to their clients and offered them what they were looking for. This led Marc and Amy to start FEMMEfit. FEMMEfit is designed to inspire women to take charge of their lives and become the person they desire to be.
The success of FEMMEfit started a snowball effect of diverse program offerings tailored specifically to a target...2017-03-1444 min321Go PodcastEp 95 | Stuart Brauer’s WTF Moments in EntrepreneurshipWe’re joined this week by Charlotte entrepreneur Stuart “Stu” Brauer. Stu owns CrossFit Southend and is the founder of Urban Movement - a multi-disciplinary fitness collective in Charlotte - and WTF Gym Talk - a fitness business consulting service.
We spend the majority today’s show exploring trends - from the large footprint of the former “globo” gym to the new commodity-based group fitness model. Specifically, we ask:
1. What is the future of the group class?
2. How can personal training carry the group class into the future?
3. What are some creative ways to diversify your revenue streams?
4. How can you uniquely...2017-03-0757 min321Go PodcastEp 94 | Zach Forrest on Family, Drop-In’s, and Coach CompensationIf there’s one word I would use to describe Zach - it’s Evolution. Constant evolution.
Owning two affiliates in Las Vegas poses unique challenges and opportunities unlike most affiliates in the country. Instead of being frustrated at the transient nature of his city, he adapts. By putting people in the right roles that suit their strength and armed with key metrics, Zach is able to pivot against constant flux.
In this episode, we cover the following:
1. Zach’s history with CrossFit and opening his affiliates.
2. Hiring his Mom.
3. Adapting his business to changing demographics.
4. Putting the right players in key...2017-02-2845 min321Go PodcastEp 93 | Is Your Gym Built to Sell?Today’s episode is all about selling a gym or building a business with selling in mind.
We’re joined by Don Moss - owner of CrossFit Apogee and 321Go Project Mastermind Leader - to chat about the recent sale of his gym. We cover:
1. Why should you think about selling now?
2. What factors should you consider prior to selling?
3. How do you select an appropriate buyer?
4. How do you value your gym?
5. What are the steps to sell a gym?
6. How long will it take to finalize the process?
In this episode we reference “Built to Sell: Creating a Busine...2017-02-2149 min321Go PodcastEp 92 | Are You Ready for a General Manager or a 2nd Location?As a business scales and becomes more successful, there is a strong marker of that success: Organizational Maturity.
The Founder of the business becomes a salesperson. Then she or he moves from salesperson to manager and hires another salesperson. From manager, you move on to CEO and hire managers who manage salespeople and support staff.
The evolution of your gym is no different. On Day 1 you wear all the hats; janitor to marketing. Eventually, you hire people to take over key roles with increasing responsibility and managerial oversight.
This episode is all about assessing whether you’re ready to begin ma...2017-02-1454 min321Go PodcastEp 91 | From Cindy to Business Owner and Back AgainEric Stratman has been in the fitness game for a long time. As an early adopter of CrossFit as a viable fitness business, he’s learned a lot of lessons along the way that he shares with us today.
Eric owned TNL CrossFit Tampa since 2007. He’s since relocated and is pursuing a passion he developed during his tenure as an affiliate owner: running charity events.
According to Eric, a well executed gym event can bring a TON of awareness to the gym, do some real good in the community, and bring your existing members together.
Check out Eric’s next e...2017-02-0746 min321Go PodcastEp 90 | Chris Spealler - Does Your Programming Serve You?Chris and I open the show discussing his recent trip to Wodapalooza and venture into a discussion about the future of CrossFit the Sport and its relation to affiliates. We chat about the 2017 Open and some potential programming features we may see this year.
Chris also shares with us some developments over in the Icon Athlete community and how diverse his Icon Athletes are. This gives us a natural transition to chat about programming-at-large. Specifically, we explore who we’re trying to serve with our programming.
In the end it came down to this: Does your programming serve you or do...2017-01-3151 min321Go PodcastEp 89 | The Hustle of AuthenticityChris Marhefka is the owner of B3 Gym in Gainesville Florida, the co-founder of Eat the 80, and co-host of the Z Living show, Altar’d.
This guy has hustle. Serious hustle. Balancing two companies while shooting a TV show is a busy life. Today’s episode is all about using the momentum of your previous experience to capitalize on the opportunities right in front of you.
But it takes preparation.
My big takeaways from this episode:
-If you’re not prepared at the time that opportunity presents itself, it will pass you by.
-You must stay in the present moment. Not wh...2017-01-2452 min321Go PodcastEp 88 | Where to Start with Content MarketingAshley Bacsu from CrossFit 317 joins us this week to share ways you can begin to build up your online presence and engagement.
Content Marketing is arguably the #1 thing you can do to build Brand Awareness, which equals more members. Not only does it increase new membership, but it’s an effective way to increase member engagement and transmit culture.
You know your Core Values. Now it’s time to share them with the world.
For more on Content Marketing including an entire course with dozens of content ideas and templates, visit Hub.321GoProject.com2017-01-1752 min321Go PodcastEp 87 | Retention, Contracts, and the OpenWe sit down with Jamie Gallagher, owner of CrossFit Burke near D.C. to chat all things retention.
Jamie shares with us a system he uses to keep his coaches accountable to athletes during their first few months in the gym. We then move on to talk about contracts - why or why not a gym owner may offer them.
We wrap up the show exploring some ways that you can use the upcoming CrossFit Games Open as a key retention tool.
2017-01-1050 min321Go PodcastEp 86 | 2017 Marketing Guide - the 4 Skills to Learn“You aren’t likely to read your own notebooks, or ancient histories, or the anthologies you’ve collected to enjoy in your old age. Get busy with life’s purpose, toss aside empty hopes, get active in your own rescue—if you care for yourself at all—and do it while you can.”
-Marcus Aurelius
This episode is all about doing the work it'll take to create the business you want. In this episode we discuss marketing. We'll begin to uncover other ways you can get "active in your own rescue" as the year progresses. 2017-01-0331 min321Go PodcastEp 85 | Set and Crush Your Goals in 2017The vast majority of people who make a resolution will fail.
The vast majority of people who make a business goal will fail at that goal.
So, what gives? Is it the goal? Is it the person? Is it the tools?
This episode is all about goals and our 2017 Set and Crush Your Goals Challenge. You have just a few days to still sign up: https://321goproject.com/goal-setting-challenge/2016-12-2748 min321Go PodcastEp 84 | Business Owner or Entrepreneur - What’s Your Mindset?We’re all business owners, but are we all entrepreneurs? What separates the entrepreneurs?
Not income. Not number of members. Not square footage. The one distinction between entrepreneur and business owner is: Mindset.
Today, we explore 3 aspects of mindset that make for a successful entrepreneur. 2016-12-2052 min321Go PodcastEp 83 | A Truly Unique Approach to Staff DevelopmentI’ve had personal conversations with close to 1,000 business owners. Justin Marcis has one of - if not the - most unique approaches to staff development of anyone I’ve met.
But, this show isn’t just about staff development. This show is about culture. It’s about setting your values and letting them permeate every fabric of your business - including staff development and education.
You should go to Justin’s website to get a feel for the place: http://windycitycrossfit.com/
2016-12-1350 min321Go PodcastEp 82 | Increase Demand for Your Product, Active Listening, and Building Your PT BusinessToday’s episode is all about communication and follow-up. In most cases, simply caring for and following up with your athletes can be the difference between a sale or a cancellation.
David Pitts is a seasoned fitness professional and co-founder of Off Day Trainer who came up against a problem that most micro-gym owners experience: how can I scale individual touch-points with athletes? Here are some other questions we answer on today’s show:
-How to sell more Personal Training
-How to actively listen during an introductory session.
-How to initially deliver value
-What are some creative ways to retain athl...2016-12-0649 min321Go PodcastEp 81 | Social Entrepreneurship - Doing Well While Doing GoodWe’re joined by Ryan Crozier of Agency Boon and Good Bureau to talk about building a company from nothing, branding, and using his company to do social good. This week we build upon a theme set out last week by Z Hanson of Barbells for Boobs.
In a broad sense, we chat about the role of the local small business in the community. More specifically, we discuss various corporate entities and business models that use social engagement to define their brand and affect the most amount of change.
Takeaways from this episode:
How do you use social engagement to te...2016-11-2950 min321Go PodcastEp 80 | Barbells for Boobs' Z Hanson Finds her PathEp 80 | Barbells for Boobs’ Z Hanson Finds her Path
This week we’re joined by Z Hanson - Founder of Barbells for Boobs - to chat about social entrepreneurship, her time as an Affiliate owner, and her path to building Barbells for Boobs.
We touch on the following:
How did Z use lessons from CrossFit and Affiliate ownership to build her entrepreneurial vision?
How does Z manage the vulnerability of Leadership?
How has Z structured her team around her strengths and weaknesses?
How does Z deal with the loneliness of entrepreneurship?
How can the Affiliate owner use social innovatio to demo...2016-11-2255 min321Go PodcastEp 79 | Chris Spealler Talks ProgrammingGrowing up in wrestling and competing at the Division 1 level, being one of the few athletes to have attended 7 CrossFit Games as an individual, and a career in coaching and programming for over a decade, Chris Spealler is a true ambassador for Fitness.
He lives in Park City, Utah with his wife, 2 kids, and their dogs Oakley and Avalanche.You can frequently find him on the slopes and single track in Park City putting his fitness to use.
In today’s episode, we talk extensively about programming for your affiliate. We answer the following questions:
What trends does Chris see in...2016-11-1556 min321Go PodcastEp 78 | Gym Owner RoundtableA departure from my typical Skype interview, today’s episode is all about gym owners sitting around, shooting the s%&t. This week we’re joined by some of the 321Go team - Stefan Cox from CrossFit Turbine, Don Moss from CrossFit Apogee, Ashley Bacsu from CrossFit 317, and Jamie Gallagher from CrossFit Burke.
We chat about the importance of finding other entrepreneurs to share the struggle, hiring and firing staff, and finally viewing yourself as a professional business (and charging accordingly).
WARNING: As you can imagine getting a bunch of gym owners in the same room can get a bit colo...2016-11-081h 00321Go PodcastEp 77 | A Guide for Facebook AdsJosh Sturgeon is back on the podcast for a 3rd time to give our listeners a guide for creating Facebook ads and audiences for the novice marketer. Josh is the founder of EmberTribe and 321Go Hub Course contributor.
We answer the following:
Should I begin to pay for Google Adwords?
How much should I expect to pay per click?
How should I target and measure the effectiveness of my digital advertising?
What is the difference between a “Boosted” post and the “Ad Manager” on Facebook?
How do you create an effective “Audience” on Facebook?
Where should you place your Facebook and Instagra...2016-11-0149 min321Go PodcastEp 76 | Must-Have Business Templates and Health Coverage Options for the Gym OwnerWe’re joined this week by Vaughn Vernon of Affiliate Guard to chat about important business systems templates he’s created through the experience of dealing with thousands of affiliates throughout the years. We hit on the following:
Do I need a special event/competition policy?
Why should your waiver contain a rhabdo component?
Do you have an equipment inspection checklist?
Do you have a kid’s area sign in?
We then go on to follow up last week’s episode with a discussion on W2 vs.1099 employees and your insurance responsibilities for each.
Vaughn wraps up the show talking about Af...2016-10-2543 min321Go PodcastEp 75 | Profit First and Other Financial QuestionsThis week we’re joined by resident accounting and finance whiz, John Briggs of Incite Tax. We chat about some key ways you can begin to look at your Profit & Loss statements to maximize your growth and profits.
For how long should you barter and bootstrap your business?
When should you look to be fully staffed and pay yourself?
What is real revenue vs. gross revenue?
What will happen to the business that “just needs to break even”?
Why are profits important?
Where should you invest profits?
How much should you pay yourself?
What is the difference and advantages of 1099 and W2...2016-10-1848 min321Go PodcastEp 74 | Break-Ups, Expansion, and Knowing Everyone's NameGeo Rockwell opened his first affiliate in 2009, second in 2012, and third in 2014 - each with a slightly different partnership and operating structure. Needless to say, Geo has seen and learned a lot through his years in business ownership.
We open the show chatting about Geo signing the first draft of his first lease in the parking lot of the gym at his first visit. Things have changed a bit since then…
We go on to talk about partnerships breaking up and how to avoid things going wrong in a business partnership.
Fast forward to Geo opening his next two affiliates in...2016-10-1145 min321Go PodcastEp 73 | Kid Care, Coaching a Great Class, and Leaving with a SmileThere is still room to squeeze in on the 30for30 Business Challenge. Accept the challenge here: http://321goproject.com/30for30/
We're joined today by Don Moss - owner of CrossFit Apogee and rockstar contributor to the Hub Platform. Today, we chat about two of his courses: Creating a Kid Care Program and Coaching a Great Class.
But the broader theme in today's show is Culture. You have 60 minutes a day to transmit your vision of culture. How will you do it? 2016-10-0445 min321Go PodcastEp 72 | Do You Have the Habits of an Entrepreneur?How many times have you told an athlete that results come from consistent effort over time?
Why, then, do we think that our business growth would be any different? What are we waiting for - the right tactic, that “one thing”, motivation?
Here’s our challenge to you - dedicate a small sliver of time each day to developing the habits of an entrepreneur. Have a vision of where you want to be and work each day to achieve it.
We’re asking for 30 minutes a day - no more, no less.
In this episode, Julie Weldon shares with us how she...2016-09-2747 min321Go PodcastEp 71 | Chat with the Girls Gone WODIn a Podcast-inception, The Girls Gone WOD Podcast and 321Go Podcast join forces to bring you a joint episode from two perspectives.
For the gym owners listening, this is an important episode. While on the surface, this was a (really) fun conversation, I think we can take away much more. Specifically:
1. Content - You MUST create regular content to your audience. No excuses. Rip off the band-aid and get it done.
2. What are your future members feeling before they join? This is HUGE. Joy shares her experience of joining a CrossFit gym. What can you take away from this unique...2016-09-201h 01321Go PodcastEp 70 | I Want to Improve My Business but I Don't Know Where to StartWe're joined this week by the Founder of 321Go, Clay Weldon, to chat about direction and habit.
We're all guilty of looking for "that one thing" to make our business better. "What's the one thing you've done to get more people in the door?" "Does anyone have a template for ___?" "How do I price ___?"
We've talked with a TON of gym owners and have heard it all. We get it - it's tempting to turn to the internet for answers and quick fixes. We're all pressed for time after all.
We're here to make a case for 2 things to push...2016-09-1352 min321Go PodcastEp 69 | Nicole Christensen - Sustainability Through Caring and CoachingNicole Christensen recently hosted the Affiliate Roundup at her Affiliate, CrossFit Roots. In the series, a group of Affiliate owners chat about what makes a gym successful. First and foremost, success is built on trust and caring.
Nicole shares a very emotional story from her box on why community and caring is so important.
Other topics we cover:
1. Showing members and staff you care.
2. The 2-Year mark of owning a gym
3. How do you think about good coaching?
4. How Nicole pursues excellence in business
5. How the gym owner can cut through the “noise”
6. Creating a structure to maintain a family life...2016-09-0644 min321Go PodcastEp 68 | Marketing, Scaling, and Overcoming HurdlesWe’re joined this week by Justin Nault, owner and founder of Clovis Nutrition.
We open the show discussing Justin’s history as a professional muscian turned entrepreneur.
We hit on the following items:
1. Finding a niche in the market
2. Jumping over entrepreneurial hurdles
3. Dealing with self-doubt as an entrepreneur
4. How to use education as a marketing strategy
5. Hiring people that know more than you
6. A few easy marketing tools
7. Becoming more efficient through automations
8. A few elements of a good nutrition program
For listeners of the show, Justin is offering 15% off bottles and sample packs of The Perfect Paleo Powd...2016-08-3052 min321Go PodcastEp 64 | Music in Your Gym Pt II, Questions for Your Attorney, and Passive IncomeDo I need a music license? Do I need an operating agreement? Do I need an attorney?
When you're in the infancy of your fitness business, these things seem to be the furthest from top-of-mind. But, they are HUGELY important. Enter our most popular guest: Sandy Shepard.
Sandy Shepard – an Intellectual Property, Trademark, and Contract Attorney (among MANY other credentials). Sandy is the author of three books, Chief Legal and Business Strategist at Good Solutions, dog lover, and all-around purveyor of good vibes and assistance to entrepreneurs.
Today, we give you a timeline and template of questions you need to be...2016-08-021h 16321Go PodcastEp 62 | No One Knows and No One Cares - Online Reality CheckNo one knows and no one cares.
This is the unfortunate reality of business ownership. You pour your heart and soul into your product. Your coaches are the best in the area. You have a passion above anyone else's. Your community is top-notch.
But, no one knows and no one cares.
No one knows good programming from bad; good coaching from bad; or what "Community" actually means.
So, show them. Distill these things down into their most basic components. Distill "Community" down to a 20 second video. Show me a picture of fun coaching.
This is your online presence, your brand...2016-07-1933 min
Talking Business NowDeveloper Matt Abbott Revitalizing Kansas City's East CrossroadsMatt Abbott is out to change the face of Kansas City’s East Crossroads.
An entrepreneur since childhood selling aluminum cans and newspapers to recycling companies in Quincy, Illinois. Matt, inspired by his father, worked hard saving his money and now buys distressed properties in Kansas City. His latest endeavor is the redevelopment of the Kansas City Costume Company at 2020 Grand Blvd. as a boutique hotel scheduled to open in the fall of 2016.
Matt shares his mission, his philosophy and his vision for the East Crossroads of Kansas City on this episode of Smart Companies-KC with host Kelly Scanlon.
Abbott ini...2016-06-2419 min321Go PodcastEp 57 | Content Marketing IP, Music in Your Gym, and Scrubbing Your BlogDo I need to buy a music license? Can I use an image on my blog? Do I need permission to use pictures of my members?
We're joined this week by Sandy Shepard - an Intellectual Property, Trademark, and Contract Attorney (among MANY other credentials). Sandy is the author of three books, Chief Legal and Business Strategist at Good Solutions, dog lover, and all-around purveyor of good vibes and assistance to entrepreneurs.
Sandy helps us make sense of the legal issues we continually hear coming from gym owners all across the country.
In this episode we cover the use of...2016-06-1454 min
Talking Business NowMatt Trent, Taking Care of Business from Corporate to IT to the Indy Race TrackMatt Trent, the CEO of Silver Arrow Technologies joins host Kelly Scanlon on Smart Companies-KC this week. Trent was previously head of Infrastructure Architecture at CenturyLink where his team focused on evaluating new technologies. Prior to CenturyLink, Matt served in a leadership role at Hitachi Data Systems where he established himself as a leader and innovator for developing best practices in storage management. Matt began his IT career at Sprint, where he established Sprint’s first Service Management team and was a key in driving the adoption of ITIL guidelines. Find out how a family trip to Iowa led Matt to s...2015-11-2730 min321Go PodcastEp. 17 | Content Marketing ChallengeIn today's episode, Matt issues a 45 minute per week content marketing challenge. When we asked gym owners at the 321GoProject Affiliate Gathering what their biggest hurdles in content develop were, they unanimously answered: 1. Consistency 2. Time 3. Feeling like nobody sees what they put out. In the episode, we discuss content as an asset in your digital front door. These assets will provide social proof, establish expertise, Help First, and move people along in the decision-making process. 2015-09-0824 min321Go PodcastEpisode 2 - Building a BrandWhat's the difference between building a brand, building a business, and and building a book of business?
We look at a few ways that you can go from building a business to building a brand:
-Identify those around you - "mavens" - with whom you can develop mutual referral networks.
-Explore other fitness verticals. Your goal is to become the health and fitness expert in your market. Have conversations with other fitness pro's in your neighborhood.
-Let others share their stories on your platforms - blogs, Facebook, twitter, etc.
As always, if you have questions, comments, or would like us...2015-05-2607 min
Talking Business NowKansas City's Newest Escape, with Breakout KC's Matt Baysinger & Luke ThompsonBreakout KC is a brand new interactive entertainment game in downtown Kansas City's River Market. Your goal as a customer is simple: You have 60 minutes to escape from a real life escape room. Crack the codes, solve the riddles, and use your intuition or your gut to make your escape before you run out of time.
Breakout KC is the first escape or puzzle room in the Kansas City area and is the work of serial entrepreneurs Matt Baysiner, Luke Thomson and Ryan Henrich. On today's Smart Companies KC find out what other ideas the three have up their sleeves f...2015-05-1528 min