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10PlusBrandWhat is a Brand Story? Why storytelling of a hero’s journey is key to building a storybrand_Joanne Z. Tan_Episode 81, Season 2What is a brand story? - A brand story is a narrative about a brand, business or personal, based on facts, records, user experience, employee stories, testimonials, and founder’s memories, all of which illustrate brand DNA, values, and brand experiences. 👉 To watch this short intro as a 2-min video 👉 To read this short intro as a 1-min blog 👉 This intro leads to the full article available for a small fee. You will learn: - Facts alone don’t persuade—but stories do; - Authenticity can’t be fabricated, only revealed; - The most p...
2026-01-1102 min10PlusBrand
10PlusBrandWhat's Brand Design? Why is it both "offense" and "defense" in the AI Age? (Pt 2 of 2)_Joanne Z. Tan_Episode 80, Season 2Brand Design is the process of creating unique visuals, such as name, slogan, logo, to symbolize and amplify brand DNA, personality, and voice, through color, font, and brand image. 👉 To watch this short intro as a 2-min video 👉 To read this short intro as a 1-min blog Now let me ask you something. If AI can generate a logo in 30 seconds… If Canva can give you 15 brand kits before lunch… If everyone has access to the same tools… Why do so few brands actually stand out? And why do so man...
2026-01-0902 min10PlusBrand
10PlusBrandWhat is Brand Identity? What makes it stand out and remembered? _ Pt 1 of 2_Joanne Z. Tan_Episode 79, Season 2Your brand identity isn’t about design first. It’s about decoding your brand DNA.  - What’s your brand really made of? - Values that move people? - A voice that feels human? - Or just visuals that look unique? 👉 To watch this short intro as a 2-min video 👉 For a small fee, you can access the full article with the “secret sauce” at: https://10plusbrand.com/course-category/name-tagline-logo-identity-design/  It comes with a video too. 95% of first impressions are design related; Consistency can boost revenue 10–20%; But 90% of new businesses still fail. Why? Because...
2025-12-0702 min10PlusBrand
10PlusBrandWhy even a genius got the naming wrong?_Joanne Z. Tan_Season 2, Episode 69Even the most brilliant minds stumble on one of the most common mistakes in naming. For 15 years, Joanne Z. Tan has witnessed this pattern while helping leaders and companies with corporate identity, renaming, branding, and rebranding.   Create business names that are both  "user-friendly and owner-proprietary", said Joanne Z. Tan. - To read it as a 3-min blog - To watch it as a 6-minute video Think about it: What’s Amazon got to do with the river? Nothing. What’s Apple got to do with the fruit? Nothing. What’s Axion...
2025-08-2706 min10PlusBrand
10PlusBrandAging is a Blessing! Reinvent yourself! "(SoS) - Sip of Solace": 1-minute tip_Joanne Z. Tan_Season 2, Episode 67Aging is a blessing. Who knows, perhaps the best time to pursue your dreams starts in your 60's!  Stay healthy, curious, and active to reinvent and rebrand yourself. "Boomers will be late bloomers", said Joanne Z. Tan, brand builder and thought leadership coach. Hint: What 66-year-old Jamie Lee Curtis said about her best years...  - To read it as a half-min blog  - To watch it as a 1-minute video Here is the link to the articles mentioned at the end of this Sip of Solace: https://10plusbrand.com/2024/02/10/rebranding-retired-executives-over-60-self-guide-4-tips-personal-branding-business-branding-by-joanne-tan/ h...
2025-08-1101 min10PlusBrand
10PlusBrandWhy Thought Leadership Coaching can help leaders survive & thrive in AI age?_(pt 3 of 3)_Joanne Z. Tan_Season 2, Episode 64What are the 5 ways for a thought leadership coach to accelerate your thought leadership journey?  This Part 3 is the third and last 4-minute segment of a 3-part "Five Ways to Build Thought Leadership in the Age of AI".  - To read Pt. 3 as a 2-min blog - To watch Pt. 3 as a 3-minute video - To listen to the ENTIRE 10-minute (all 3 parts) (coming soon) What is a thought leadership coach? -Thought leadership coaching is a specialized professional service that helps leaders such as CEOs, founders, executives, coaches, board members, and experts become re...
2025-08-0804 min10PlusBrand
10PlusBrand5 Brand Position Steps to Build Your business or Personal Brand_Joanne Z. Tan_Season 2, Episode 57Know how to position your brand - business or personal - is key for becoming a winner in today's crowded market with an outstanding brand identity, emotional resonance with your customers, and right pricing in a competitive landscape. Start with a brand audit before taking the first step. Step 1: Understand your target audience Step 2: Understand the competition Step 3: Define what makes your brand unique Step 4: Craft a brand positioning statement Step 5: Adapt to stay relevant Read it as a blog  Watch it as a 9-min video These are just a few to achieve your brand p...
2025-07-1109 min10PlusBrand
10PlusBrandBrand Building Strategy: The Five Elements For Thriving in the Digital Age_Season 2, Episode 56_Joanne Z. TanHere are 5 brand building strategies to tell your brand story, focus your messaging, and help connect with communities that align with your values and purpose. Read it as a blog  Watch it as a video (1) Brand positioning and brand building strategies (2) Tell your brand story  (3) Brand image and brand equity (4) Building a brand community (5) Test and learn and the Importance of a brand audit A brand building strategy makes you stand out from the competition with powerful value propositions, a unique identity, and exceptional customer experience. It builds trust and loyalty among your existing customers an...
2025-06-0908 min10PlusBrand
10PlusBrandFinancial Crisis, Crypto, Regulations, AI, Danger of Synthetic Data, Future Economy_Interviews of Notables and Influencers_Tammy Roust_by Joanne Z. Tan_Episode 52, Season 2Financial crisis, crypto's fate, the danger of synthetic data, and governmental regulations - What is the future of AI and economy? - Listen to an AI expert, Chief Data Officer for a fintech, State & Federal governments, writer of cyber security law, former NASA senior engineer, who has been on the cutting edge and the front seat of all the above, and more... This ENTIRE interview has three parts: - 1st part consists of Tammy Roust’s career journey from NASA to Fin Tech and her hands-on experience with AI almost 20 years ago, then the important roles she played at th...
2025-04-041h 0710PlusBrand
10PlusBrandWant to get ahead of AI Search? - Focus on User Experience (AIUX), Brand Experience, AIXD_ Joanne Z. Tan_Episode 51, Season 2The point is: AI search can never replace face to face user experience.  Human to human brand experience is ultimately the next level of goods and services in the age of AI search. From a real life experience of buying hiking shoes, first using ChatGPT, then ordering on Amazon, then returning to Amazon, only to buy the same brand shoes again after face-to-face explanation, demonstration, and education at a REI physical store. ... Read it as a blog Watch it as a video Part of the upcoming book by Joanne Z. Tan:“Brand Building for...
2025-03-3107 min10PlusBrand
10PlusBrandHow to be a Winner in AI Age: Brand Persona, Brand Messaging, Brand Voice_Joanne Z. Tan_Episode 50, Season 2AI search is a game changer for content creation. To be a winner, create powerful brand messaging in your own brand voice BASED ON your unique brand persona. Although AI can automate tasks and create content, it does not create a unique brand voice based on a brand persona. AI can be a tool to amplify a brand voice, but never a substitute for it.  But it is exactly with an authentic and humanized brand voice, based on a powerful brand persona, that brand trust is developed. Read it as a blog Watch i...
2025-03-1410 min10PlusBrand
10PlusBrandEmilia Perez and the Oscar 2025_Joanne Z. Tan_Episode 49, Season 2Will trans gender phobia, self censorship, political correctness, and culture war prevent the Academy from awarding the best picture to the movie Emilia Perez? Will Oscar award the most powerful art? Will the 2025 Oscar live up to the test?  To read it as a 1-min blog To watch is as a 4-min video © Joanne Z. Tan   All rights reserved. - Contact us for an initial discovery meeting - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In add...
2025-03-0204 min10PlusBrand
10PlusBrand2025 Super Bowl Best 3 TV Ads_Joanne Z. Tan_Episode 48, Season 2Do Super Bowl commercials have to reply on celebrities to be effective?  For the sixth year, 10 Plus Brand rates all Super Bowl ads and comes up with top 3 winners - without celebrities:   To read it as a 1-min blog To watch is as a 3-min video © Joanne Z. Tan   All rights reserved. - Contact us for an initial discovery meeting - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand...
2025-02-1002 min10PlusBrand
10PlusBrandTo Answer "What is a Personal Brand", Get in Touch with Yourself Is the First Step_Joanne Z. Tan_Season 2, Episode 47Being true to yourself is the key to unlock what is a personal brand, - your own unique brand.   There is a gift in each and everyone of you. It may be a gift of kindness, a gift of contentment, a gift of language, a gift using your hands, … Just being yourself without any observable or useful “gifts”, is a gift. There is only one of you on this Planet.  You are a gift of life in your own unique way. Start to treasure that gift - yourself. Then you will have peace.  Then you c...
2025-02-0206 min10PlusBrand
10PlusBrandSynthetic Data in AI and the Toxic Assets in Financial Crises_Joanne Z. Tan_Season 2, Episode 46Is synthetic data comparable to the toxic assets of subprime mortgage loans that caused the 2008 Financial Crisis? Or the junk bond of 1987 stock market crash?  Why is it urgent for the US Government to come up with regulations requiring data to be labeled as original or synthetic? To read it as a 2-min blog  To watch is as a 5-min video © Joanne Z. Tan   All rights reserved. - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards”...
2025-01-1305 min10PlusBrand
10PlusBrandWhy Brand Building is Vital for the Post AI 2nd Renaissance and the Knowledge Economy_Joanne Z. Tan_Season 2, Episode 45If you are a visionary leader, prepare today what's coming up beyond the AI Revolution: Build a Brand for the Knowledge Economy in the Second Renaissance.  AI-enabled automation is leveling the playing field for all by commoditizing and equalizing products and services.  In a sea of sameness, to build a brand that stands out is a necessity, not just an advantage. To read it as a 4-min blog  To watch is as a 8-min video © Joanne Z. Tan   All rights reserved. - To stay in the loop, subscribe to our Newsletter - Dow...
2025-01-0808 min10PlusBrand
10PlusBrandBeyond AI - Originality Is the Winner! _ Joanne Z. Tan _ Season 2, Episode 44As AI is predicted to hit a point of diminishing return, and AI-generated content is creating a sea of sameness, originality, creativity, and authenticity is what matters.  Read it as a 2-min blog Watch it as a 4-min video   © Joanne Z. Tan   All rights reserved. - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) ...
2025-01-0804 min10PlusBrand
10PlusBrandHow to Grow (or Shrink) in the New Year - Overcome Your Self Limiting Beliefs_Joanne Z. Tan_Season 2, Episode 43You either grow or shrink in the New Year 2025, depending entirely on your self limiting beliefs.   Life is either addition or subtraction - both can be a growth process. Joanne Z. Tan shared her "3-Cs" and "3-Ss" for growth, or not.  To watch it as a video To read it as a blog © Joanne Z. Tan   All rights reserved. - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation...
2024-12-3005 min10PlusBrand
10PlusBrandHow Many of the Seven 2024 Predictions Did Joanne Tan Get Right?_Season 2, Episode 42Joanne Tan made seven predictions in January 2024, she got five correct, one wrong, and one too-early-to-tell. What is her one and only 2025 prediction and beyond? Joanne Tan also shared about her personal growth she achieved in 2024, thanks to the Presidential Election. To watch it as a video To read it as a blog © Joanne Z. Tan   All rights reserved. - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creati...
2024-12-1604 min10PlusBrand
10PlusBrandHow to Reinvent Yourself and Your Company in the AI World, for Leaders_Episode 41, Season 2What I mean by the word “reinvent” is to evolve, to grow. Set goals and take action. The journey to reinvent and rebrand yourself starts with your first step, and the next step… Eventually you become a better, stronger, and happier self after the 10,000th step. Don’t wait for opportunities to happen to you.   Opportunities favor the prepared. Create the conditions for opportunities.  Create opportunities. Let’s face it: change is uncomfortable, even threatening.  It seems only yesterday that you achieved certain stability in your life, career, or your company. It seemed to have taken all you’d got to get there...
2024-11-2510 min10PlusBrand
10PlusBrandPersonal Brand Building for Board Member Candidates and Board Assessment Improvement_Season 2, Episode 40To become a board member requires more than industry expertise, domain expertise, functional expertise, or specialized expertise. Recent survey reveals discontent by board members about their peers: Almost half of them want at least one board member replaced, and a quarter of board members want more than two members replaced.  Joanne Z. Tan explains, from both individual candidates' point of view and the boards' perspective, how to improve the right fit, why personal brand building is the first step for aspiring board members, before they develop their LinkedIn profile, board bio, and resume, and what can a board do to i...
2024-11-0409 min10PlusBrand
10PlusBrandThe Best Thing from This Presidential Election: Get Rid of Electoral College - You and Me! _Joanne Z. Tan_Season 2, Episode 39It is time to get rid of the electoral college! All voters, regardless of their political affiliation, are disenfranchised because the power of our votes are either diluted or inflated, depending entirely on where you live. This is contrary to the intention of the Constitution and its Amendments regarding equal rights under the law.  This is against the “one person, one vote” principle. This is a non-partisan issue. To read it as a 5-minute blog To watch it as a 5-minute video Across the political spectrum, advocates for abolishing the electoral college system include Brookings Instit...
2024-10-2704 min10PlusBrand
10PlusBrandAI Generated Reality and the Slow Oblivious Death of Human Race_Joanne Z. Tan_Season 2, Episode 38The great irony:  The Nobel Prize in Physics is awarded today (Oct. 9, 2024), to John Hopfield and Geoffrey Hinton for their work that contributed to AI neural networks and pattern recognition, among other areas.  At least one of these AI godfathers is not optimistic about AI: Geoffrey Hinton was asked by journalists following the announcement about Generative AI and ChatGPT, he said: “We have no experience of what it’s like to have things smarter than us”. Hinton has frequently voiced fears of an AI apocalypse. Joanne Z. Tan likens it to an "Oblivious Death" syndrome, very muc...
2024-10-1005 min10PlusBrand
10PlusBrandA Pinhole into a Multiverse_A short poem by Joanne Z. Tan_Season 2, Episode 37 Is our system-to-system way of modern living in harmony with the celestial way of life?  Poet Joanne Z. Tan analogizes religion as a pinhole into infinity. "Through a Pinhole into a Multiverse" By Joanne Z. Tan   (To watch this as a 2-min video To read as a 1-min blog )   From systems to systems, Our lives are lived daily: System of a society,  System of laws, System of a family, System of a religion, System of a company,
2024-09-1502 min10PlusBrand
10PlusBrandWhy is LinkedIn Personal Branding & Optimization Important in AI Age? _ Season 2, Episode 36A unique, authentic, and powerful personal brand, professional brand, and a business brand on LinkedIn - why LinkedIn optimization with personal branding makes winners and losers in the AI Age? Do you want to sound like an AI robot? Do you want to be one of many or stand above the crowd with brand power? We just re-branded 10PlusProfile.com, our subsidiary website devoted to LinkedIn profile personal branding and business branding, and LinkedIn optimization, under the flagship of 10 Plus Brand. Check it out and let us know if you need any help with your LinkedIn presence. ...
2024-09-1404 min10PlusBrand
10PlusBrandCustomer Loyalty & Brand Loyalty Programs for B2B Services in the Age of AI_Joanne Z. Tan _Season 2, Episode 35_Joanne TanIn the AI age, decision paralysis can drive customer loyalty, and is an opportunity for developing brand loyalty so long as a brand leads the market.  B2B services need to rewards customers with loyalty programs. In the AI age, loyalty rewards and customer experience are the differentiators. AI will level the competitive playing field for many products and services by reducing costs across the board.  When lots of B2B expertise will be at one’s fingertips, what differentiates one service from another is personalized customer experience, and loyalty programs. For B2B service providers (such as bu...
2024-08-2213 min10PlusBrand
10PlusBrandBreak Through Barriers in Our Own Minds - a true story_Season 2, Episode 34Achieving mental and psychological break through is best by doing, not just talking: This is a true story that not only helped with a breakthrough to start Joanne Tan's first book, but also taught her that in serving and leading others, we actually have served and empowered oneself. Joanne was asked to volunteer to hold the wood boards for others to hit and break at a conference.  Little did she know that in doing so, she learned about her own breakthrough and became a changed person herself.  –  THANK YOU, for sharing with others! Read it as a 8-min...
2024-08-1212 min10PlusBrand
10PlusBrandHigh Sierra Adventure True Stories, Part 1 of 3 - Joanne Z. Tan, Season 2, Episode 33This is Part 1 of 3 of true adventure stories. (The video and blog versions also show photos taken there). Each Part has heart warming, funny, and adventure stories full of wise lessons. The High Sierras' jagged granite peaks, wild and lush, secluded meadows, pristine, snow-melt creeks and lakes cleanse the souls and refresh the minds and hearts of those who brave there. But getting there is truly not for the faint of heart. –  THANK YOU, for sharing with others! Read it as a 8-min blog  Watch it as a 14-min Video © Joanne Z. Tan   All ri...
2024-08-0114 min10PlusBrand
10PlusBrandPart 3 of 3-pt Interview of Tani: SCOTUS Ethics Rules,Term Limits, Rank Choice Voting, Democracy_Episode 32, Season 2"The ramifications and consequences of the US Supreme Court's decision on Presidential Immunity will be long lasting," said former Chief Justice of CA Supreme Court Tani Cantil-Sakauye, currently the President of PPIC (Public Policy Institute of California), in the 3rd and last part of the interview with Joanne Z. Tan, where she discussed Rank Choice Voting, term limits, SCOTUS ethics rules, the future of US democracy. Joanne Z. Tan interviewed Tani Cantil-Sakauye on June 24, 2024. This is Part three of the three-part series in the almost 2-hour interview.  –  THANK YOU, for sharing with others! Read it as a...
2024-07-0931 min10PlusBrand
10PlusBrandPart 2 of 3: The Golden State is Losing its Shine - What Are the Problems with California Economy?_Episode 31, Season 2Is the Sun setting on California? Is the Golden State losing its shine? Drought, aging population, declining immigration, budget deficits, high cost of living, homelessness, exodus of families and businesses, brain drain, obsolete labor laws, upcoming AI legislations and taxes ... hear fact-based insights from the President of PPIC (Public Policy Institute of California) Tani Cantil-Sakauye, who was also the former Chief Justice of CA Supreme Court for 11 years, in Part 2 of the 3-part interview with Joanne Z. Tan, host and producer of "Interview of Notables and Influencers".   Joanne Z. Tan interviewed Tani Cantil-Sakauye on June 24, 2024. This is Part two of...
2024-07-0950 min10PlusBrand
10PlusBrandPart 1 of 3: Only in America: The personal journey of former Chief Justice of CA Supreme Court; How to be a critical thinker?_Interview by Joanne Tan_Episode 30, Season 2Get inspired from the personal journey of the President of PPIC (Public Policy Institute of California) Tani Cantil-Sakauye, who was also the former Chief Justice of CA Supreme Court for 11 years.  Learn why critical thinking is so important today, and hear Tani's other insights shared with Joanne Z. Tan, host and producer of "Interview of Notables and Influencers".   Joanne Z. Tan interviewed Tani Cantil-Sakauye on June 24, 2024. This is Part One of the three-part series in the almost 2-hour interview. Stay tuned for Part Two, and Part Three. –  THANK YOU, for sharing with others! Read it as a 2...
2024-07-0831 min10PlusBrand
10PlusBrandSave US Democracy: Voters have more choices than two-party candidates with Rank Choice Voting - Excerpt from Interview of Former Chief Justice of CA Supreme Court _ Episode 29, Season 2The 2024 Presidential Election is revealing the limitations and flaws in the US two-party system. The framers of the US Constitution never specified that there would be just two political parties. Many current democracies in other countries have a parliamentary system with multiple parties and more diverse voices. Rank Choice Voting, as already adopted in American Gubernatorial and Mayoral elections, can save democracy by giving voters more choices, and making elections more fair and better represented.  Hear discussion between President of PPIC (Public Policy Institute of California) Tani Cantil-Sakauye, who is also the former Chief Justice of CA Supreme Court for 11 y...
2024-07-0404 min10PlusBrand
10PlusBrandUS Supreme Court Justices Term Limits and Ethics Rules: Interview Excerpt of Former Chief Justice of CA Supreme Court_by Joanne Tan_Episode 28, Season 2Why are the STATE supreme court justices subject to ethics rules, while the US supreme court justices are NOT? Who should hold SCOTUS accountable? What does it take to have age-based term limits for SCOTUS, PROTUS, members of US Congress and Senate, and officials at all levels of the federal government?  Hear insights from the President of PPIC (Public Policy Institute of California) Tani Cantil-Sakauye, who is also the former Chief Justice of CA Supreme Court for 11 years.  Joanne Z. Tan interviewed Tani Cantil-Sakauye on June 24, 2024. This is one of many excerpts on one of many subjects covered in th...
2024-07-0109 min10PlusBrand
10PlusBrandOne Billion Tax Dollars for Housing California's Homeless are Missing, said PPIC President in an Interview - Episode 26, Season TwoAt least one billion in tax dollars are unaccounted for, and the money was marked for helping the homeless in California, already disbursed to counties and cities from State Government.  Hear the shocking truth from the President of PPIC (Public Policy Institute of California) Tani Cantil-Sakauye, former Chief Justice of CA Supreme Court for 11 years.   While Homelessness is increasing in CA, NO ONE KNOWS who spent the tax dollars designated for housing the homeless, and on what. Californians passed “Prop. One” to house the homeless, who is held accountable for reporting where the money goes? how is it going to be i...
2024-06-2903 min10PlusBrand
10PlusBrandThe Impact from the Upcoming Ruling by US Supreme Court on Absolute Immunity or Limited Immunity for PROTUS_Interview Excerpt of Former CA Supreme Court Chief Justice_Episode 25, Season 2There will be long lasting and significant ramifications and consequences for our democracy and the Republic, by this week's US Supreme Court's ruling on Presidential Absolute Immunity or Limited Immunity, said former CA Supreme Court Chief Justice Tani Cantil-Sakauye, in an interview with Joanne Z. Tan. As we are all waiting for the landmark ruling by the US Supreme Court this week, on the issue of absolute immunity and limited immunity for US presidents, Joanne Z. Tan asked Tani Cantil-Sakauye, former Chief Justice of California Supreme Court for 11 years, and current President of the Public Policy Institute of California, som...
2024-06-2608 min10PlusBrand
10PlusBrandWhat jobs will be substantially replaced by AI? - Pt. 2 of 2, Summary of GenAI Summit, SF_Joanne Z. Tan_Episode 24, Season 2Joanne Tan, AI Experience Design (AIXD) consultant for UX, CX, CSAT, explains the latest Gen AI job and data opportunities and losses. (Continued from Pt. 1 of 2.) What is the difference between an AI Co-pilot and an AI Agent? What jobs will be substantially replaced by GenerativeAI? Data protection and Data Use: land grab or monetize what data? When AI can do everything a human can, “What does it mean to be human?” A list of GenerativeAI Jargon for “Non-Nerds", by Joanne Tan.   To read as a blog To watch as a video © Joanne Z. Tan   All right...
2024-06-0506 min10PlusBrand
10PlusBrandWhere is GenAI going? How Fast? - A Summary of a 3-day GenAI Summit in San Francisco, Part 1 of 2_Episode 23, Season 2_Joanne Z. TanWhere Is Generative AI heading? How fast?  How long will it take to overcome bottlenecks & obstacles? What is the difference between an AI Co-pilot and an AI Agent? AI Jargon for “Non-Nerds” and AI Newbies   To read as a blog To watch as a video © Joanne Z. Tan   All rights reserved. ========================================================= - To stay in the loop, subscribe to our Newsletter - Download free Ebook Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10...
2024-06-0405 min10PlusBrand
10PlusBrandSteve Jobs' Secret Sauce for Turning a Startup into Apple: 3 Elements of a Unicorn_Joanne Z. Tan_Episode 22, Season 2Vision, Brand Focus, Experience Design are Steve Jobs’ secret sauce for growing a garage startup into Apple, and they are the 3 Elements of an AI Unicorn no matter what products or services. Steve Jobs did it right by STARTING with user journey and user experience at the very beginning, from day one, BEFORE making any products, BEFORE engineering, even BEFORE ideation of a product. “Design over engineering” was not just a design decision but a guiding philosophy for Apple’s brand focus. It was Steve Jobs’ initial conviction.  What led Apple to where it is today, is Steve Jobs’ design princi...
2024-05-2210 min10PlusBrand
10PlusBrandA message for entrepreneurs: Just Do It! _ by Joanne Z. Tan_Episode 21, Season 2Many entrepreneurs hold themselves back with fear, complacency or over thinking rather than taking action. Success comes from embracing imperfection and taking calculated risks to achieve personal and entrepreneurial growth, per Joanne Z. Tan. To read as a blog To watch as a video     © Joanne Z. Tan   All rights reserved. ========================================================= - To stay in the loop, subscribe to our Newsletter - Download free Ebook Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (A...
2024-05-1804 min10PlusBrand
10PlusBrandBrand Loyalty - how to earn it and keep it_Part 1 of 2_by Joanne Z. Tan_Episode 20, Season 2Earning loyal and devoted customers or followers is hard work. Even harder is keeping their long term loyalty. When your customers buy repeatedly and exclusively from you, over the long term, you have earned their brand loyalty based on faith and trust, which is the ultimate testament to your accomplishment, whether you offer products or services. To read as a blog To watch it as a video   © Joanne Z. Tan   All rights reserved. ========================================================= - To stay in the loop, subscribe to our Newsletter - Download free Ebook ...
2024-05-0605 min10PlusBrand
10PlusBrandWhy a Brand Audit Can Save a Company, and What, When, and How?_by Joanne Tan_Episode 19, Season 2An out-of-touch brand is a weak brand that soon leads to decreased sales and a shrinking market share. A disconnected brand threatens your business survival. If your brand is starting to feel stale and irrelevant, it may be too little, too late if you wait until your sales are going down to start a comprehensive brand audit. Doing the audit takes time.  It takes even longer to implement changes based on the insights from the audit. How much time do you have at hand while your sales keep falling? Getting timely insights from a proactive brand audit has tremendous ROI...
2024-04-1110 min10PlusBrand
10PlusBrandNatural Language Processing and LLM: They are as Dumb or Intelligent as Your LANGUAGE_by Joanne Z. Tan_Episode 18, Season 2AI is as dumb or smart as human's command of language instruction, since NLP (natural language processing) & LLM (large language model) depend on data, and data is input with human language.  To improve AI's level of intelligence, we humans must improve our command of language and thinking. How to do that?   To read as a blog To watch it as a video © Joanne Z. Tan   All rights reserved. ========================================================= - To stay in the loop, subscribe to our Newsletter - Download free Ebook Please don't forget to l...
2024-03-3102 min10PlusBrand
10PlusBrandBrand Culture and Workplace Culture: How to grow an organization of ANY size_Joanne Tan_Episode 17, Season 2What did Golden State Warriors and Seattle Seahawks coaches do right about creating a culture? How can brand culture be used to catalyze workplace culture, to increase loyalty, productivity, customer acquisition, and profits?  To read as a blog To watch it as a video © Joanne Z. Tan   All rights reserved. ========================================================= - To stay in the loop, subscribe to our Newsletter - Download free Ebook Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In...
2024-03-2915 min10PlusBrand
10PlusBrand"From Tangle to Tango" - a short poem about AI and humanity, by Joanne Z. Tan_Episode 16, Season 2This is a poem about the future of AI and humanity, written by Joanne Z. Tan, NOT by AI.  To read as a blog To watch it as a video © Joanne Z. Tan   All rights reserved. ========================================================= - To stay in the loop, subscribe to our Newsletter - Download free Ebook Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for bus...
2024-03-1602 min10PlusBrand
10PlusBrandWhat Is AI Experience Design (AIXD)? Why AI Voice and IVR are Driving Customers Nuts? _ Joanne Tan_Episode 15, Season 2Saving cost at the expense of customer frustration is a losing game, even for an iconic brand. The problem in AI experience design (AIXD) is the culprit for bad customer experience everywhere: too many customers cannot get a live agent to answer their simple questions, after calling and “talking” to an AI voice used on IVR (interactive voice response), and they often just give up in frustration and helplessness. "Is this the best AI can get? Or is it the worst?  Actually, it is fairly easy to change this contact center nightmare: redesign the way AI answers the c...
2024-03-0913 min10PlusBrand
10PlusBrandFight Deep Fake Videos with a Simple Disclaimer: This is a Genuine Video!_by Joanne Z. Tan_Episode 14, Season 2To differentiate Genuine Videos from Deepfakes, start with a simple disclaimer When seeing is not believing, when truth and trust are replaced by falsehood and distrust, the foundation for fact-based decision making is like a rug being pulled out from under our feet. This is a real threat to democracy and civilized societies.  What are you waiting for? For the government to step in and regulate? Even if it happens eventually, it will be too little, too late.   Doing nothing means you are waiting for deepfakes to take over your right and ability to access tru...
2024-03-0408 min10PlusBrand
10PlusBrandOscars 2024 Deserving Winners, Why Oppenheimer is Not the Best_Season 2, Episode 13Perhaps both the vastness and complexity of the character J. Robert Oppenheimer, and the subject matter, are simply beyond the grasp of a Hollywood movie.  (Hear Joanne Tan explains why.) (Some of the Deserving Winners:) Best Picture: THE ZONE OF INTEREST Poor Things Past Lives And more categories... To read as a blog To watch it as a video © Joanne Z. Tan   All rights reserved. ==================================================================================== - To stay in the loop, subscribe to our Newsletter - Download free Ebook Please don't forget to lik...
2024-03-0305 min10PlusBrand
10PlusBrandWorking with GE Legendary CEO Jack Welch, on corporate reward systems - Interview by Joanne Tan of Steve Kerr_Episode 12, Season 2How did Jack Welch lead GE to be the best run company in the world? Dr. Steve Kerr shares inside stories, as the designer and implementor of renowned GE WORKOUT, and other systems and programs for rewarding collaborative behaviors. (Sample gems of wisdom:) “Rewards were the third thing…  You have to define it, you have to create the behaviors, after that you operationalize it, then you say how would we measure it?" “It’s the operationalization. Because once you get behavioral, it’s easy to measure.” “…anything you can behaviorally describe, you can measure, and anyt...
2024-02-291h 1910PlusBrand
10PlusBrandDeath-defying Climb of Mt. Aconcagua by Gary Middlemiss: "Interviews of Notables and Influencers" by Joanne Z. Tan_Episode 11, Season 2Gary Middlemiss and his friends did a death-defying climb of 23,000 feet to the peak of Mount Aconcagua in Argentina, experiencing the best and the worst in both humanity and nature. – How did he reach the Aconcagua summit at 23,000 feet, in spite of starvation (after food was stolen), delirium, ill-willed guide, near death experience… ? – When his group’s guides turned out to be more dangerous than the mountains, and what did they do? – What were the best and worst in humanity they experienced? – What was it like to pushing life to the edge of survivabilit...
2024-02-221h 3310PlusBrand
10PlusBrandAlexei Navalny's Roaming Spirit_A Poem by Joanne Z. Tan_Episode 10, Season 2"Like a meteor lighting up the Arctic night, no Sun, no days, no twilight.   In the remote Russian land, deserted, lifeless, frozen, A noble soul was killed in a cold prison, His light snuffed out at the age of forty seven. ..."   To read as a blog To watch it as a video © Joanne Z. Tan   All rights reserved. ==================================================================================== - To stay in the loop, subscribe to our Newsletter - Download free Eboo...
2024-02-2102 min10PlusBrand
10PlusBrandSuper Bowl Best 3 TV Commercials, 2024_Episode 9, Season 2_Joanne Z. Tan_10 Plus BrandHere are the top 3 best Super Bowl TV Commercials, 2024, ranked by 10 Plus Brand for the 5th year in a row. We adhere to the same criteria year after year: No celebrities. No religion. No politics. No violence.  No vulgarity.   To read as a blog To watch it as a video © Joanne Z. Tan   All rights reserved. ==================================================================================== - To stay in the loop, subscribe to our Newsletter - Download free Ebook Please don't forget to like it...
2024-02-1205 min10PlusBrand
10PlusBrandRebranding Yourself and Your Company - 4 Tips for Starting a New Career Post Retirement at 60 and above_Episode 8, Season 2_Joanne Z. Tan_10 Plus BrandThe four steps here are a self-guide for rebranding “retired” executives seeking to start a business or reinvent themselves: - Is growing a business, or starting a new career the right thing for you? - To what extent do you want to work during retirement? - What does “success” or “failure” mean to you? - Where to start? If you are one of the gray-haired but young-at-heart, before you jump in with both feet into a new business, it is important to go through these steps first. Rebranding y...
2024-02-1010 min10PlusBrand
10PlusBrandTaylor Swift Brand and the Fullness of Womanhood_Episode 7, Season 2_Joanne Z. Tan_10 Plus BrandThe most powerful thing about Taylor Swift is Taylor Swift being HERSELF, as a shining example of a personal brand, and a business brand. She did it on her own terms, with her own talent, through her relentless strive. She symbolizes the new fullness of womanhood: independent, feisty, hardworking, joyful, compassionate, entrepreneurial, intelligent, daring, playful, carefree, powerful. Read it as a blog Watch it as a video © Joanne Z. Tan   All rights reserved. ==================================================================================== - To stay in the loop, subscribe to our Newsletter - Download free Ebook Pl...
2024-01-0709 min10PlusBrand
10PlusBrandA list of What AI can NOT do; Why XD (experience design) is the future of Personalized AI? _Episode 6, Season 2_Joanne Tan_10 Plus BrandWhat AI can NOT do, is just as important, if not more, than what AI can do. In this Pt. 4 of 4 series about AI, Joanne Tan explains the future of AI is in customized content that integrates with individual user experience design (XD), to train hyper personalized generative AI. “Real Time” Instantaneity: Pros and Cons Personalized AI and Experience Design Read it as a blog Watch it as a video © Joanne Z. Tan   All rights reserved. ==================================================================================== - To stay in the loop, subscribe to our Newsletter - Download free Ebook
2023-12-3110 min10PlusBrand
10PlusBrandSeven Important 2024 Predictions (She got it right before!)_Episode 5, Season 2_Joanne Z. TanA bumpy ride ahead in 2024 to good US economy, democracy, generative AI, interest rate and housing market, per Seven 2024 predictions, by Joanne. Z. Tan. I want to share two true stories before I give you my seven 2024 predictions: Read it as a blog Watch it as a video Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, thank you! - To stay in the loop, subscribe to our Newsletter  - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digita...
2023-12-3102 min10PlusBrand
10PlusBrandHow to deal with AI FOMO (fear of missing out), as business leaders? Pt. 3 of 4_Episode 4, Season 2_Joanne Z. TanHow to get leaders and people ready for the AI Age? In this Pt 3 of 4, Joanne Z. Tan addresses why and how to develop leadership, develop people, develop AI, and develop your organization, in this order. AI is for the people, by the people, and with the people, NOT the other way around. Hype and fear are for the feeble minded. First, if you believe in blindly following the crowd out of FOMO, this article is not for you.   If you value cool-headed thinking, and want to neither over-invest nor under-invest in AI, this article ex...
2023-12-2910 min10PlusBrand
10PlusBrandChoosing Joy is an Intentional Act_A Poem_Episode 3, Season 2_Joanne Z. Tan_10 Plus BrandDid you know that Jesus Christ was not actually born on Christmas? AND it really doesn’t matter? Choosing joy is an intentional act.  A poem based on a true story: "Nothing can take my joy away!" Read it as a blog Watch it as a video Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, thank you! - To stay in the loop, subscribe to our Newsletter  - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital...
2023-12-1705 min10PlusBrand
10PlusBrandDevelop Generative AI Tools - What Business Leaders Need to Do, NOW (Pt.2 of 4) _ Episode 2, Season 2 _ Joanne Z. TanTo get a head start riding the generative AI wave, what do business leaders need to do now? 1st: Develop content for feeding generative AI tools, since Your AI tools are as good (or bad) as the underlying data. 2nd: Develop leaders & people for the Age of AI. 3rd: Develop experience design & what AI can NOT do. This episode focuses on content and data for feeding generative AI, how to do it, what to avoid, and why. It is Part 2 of 4. (Part 1 of 4 was published as the preceding Episode 1, Season 2: "AI Decision-making Checklist for Leaders: Do I Need AI? Why?")
2023-12-1509 min10PlusBrand
10PlusBrandAI Decision-making Checklist for Leaders: Do I Need AI? Why? (Pt. 1 of 4) - Episode 1, Season 2, Joanne Z. TanA step-by-step guide for business leaders, aiding with decision making about using or developing AI tools for their companies.  American business leaders are experiencing AI FOMO (fear of losing out), even "AI anxiety". This checklist will save them needless stress, time, and money, if they want to ride the AI tidal wave, instead of being overwhelmed, or worse, drowned. In short, it is unwise to jump in with both feet without conducting a thorough research and feasibility analysis first. Stay tuned for Part 2, coming up in two days. Read it as a...
2023-12-1210 min10PlusBrand
10PlusBrandEpisode 100: World War III by Proxy_Joanne. Z. TanWorld War III is between two camps: The Authoritarian Camp (Russia, Iran, North Korea, China) and the Democracy Camp (the US, NATO, and other pro democracy countries). Can the US afford to support Israel, Ukraine, Taiwan? Who can defeat the US? World War III is already unfolding by proxies in regional wars: The Israel-Hamas War (US and Iran), Ukraine-Russia War (NATO vs. Russia and its Authoritarian supporters). And the "coming soon" Taiwan-China War.    To watch it as a video To read it as a blog Pl...
2023-10-2003 min10PlusBrand
10PlusBrandEpisode 99: Personal Branding: Why it is a balancing act and a forever journey_Joanne Z. TanPersonal branding is not about illusory self-aggrandizing, since illusion leads to disillusion when one’s own views of one’s value propositions are disconnected from what your customers and your market want.  Neither is personal branding related to ego boosting: when one’s inflated belief about oneself is not correlated to reality, ego boosting will end up with ego bruising. BTW, those with fragile egos often seek ego boosting, consciously or unconsciously, and inevitably end up with ego bruising. It is a cycle when the root cause is not addressed. Personal branding is not psychotherapy either...
2023-10-0806 min10PlusBrand
10PlusBrandEpisode 98: What has ”Are you Good’” got to do with truth and beliefs? _ A 3-minute ”Truth” based on Nietzsche_Joanne Z. TanWhat did Friedrich Nietzsche say about those who believe themselves to be "good"? (Joanne Z. Tan:) Self righteousness leads to moralization based on belief but NOT on facts or truth.  You believe you are good, thus everything else contrary to that belief is NOT good, NOT true, NOT right.How dangerous! That is the beginning of the end of democracy, liberty, and what is true good. Facts are facts.  Truth is truth, whether it is convenient for you or not, whether truth contradicts your belief about yourself or not. Your opinions, beliefs - yo...
2023-10-0603 min10PlusBrand
10PlusBrandEpisode 97: News, Anxiety and Partisanship_2 Minute Insight from Joanne Z. TanThe media and the politicians are getting their viewership up by creating anxiety, partisanship and animosity. The more they drum up their one-sided propaganda, the more we are led to believe how wrong the other party is. The results: - We as a country are stuck in the mud, deeper and deeper into divisiveness. - We continue on the destructive path of viewing "us" versus "them". - The more we watch this rating-driven, drama packed media distortion, the more we feel anxious, depressed, hopeless, helpless.   - To watch is as a v...
2023-10-0102 min10PlusBrand
10PlusBrandEpisode 96: ChatGPT and LinkedIn Profiles: What AI Can and Can NOT do_by Joanne Z. Tan_10 Plus BrandFirst question for everyone is: How do you know what keywords to input, on your LinkedIn profile, your company page, a LinkedIn article, or LinkedIn messages? If you rely on ChatGPT to generate the keywords for your profession, remember that everyone else in your profession also gets the same keywords generated by AI. Even if you can afford to use expensive subscription-based AI tools such as AhRefs, SEMRush to get the keywords relevant to your specialty, or maybe you are savvy enough to find the keywords from the free Google Keywords, the more important issue is:
2023-08-1409 min10PlusBrand
10PlusBrandEpisode 95: Oppenheimer’s Gift of Rhetorical Power in Writing & Speech_by Joanne Z. TanIronically, dubbed the “father of the atomic bomb”, Oppenheimer, who was talented with multiple languages and loved poetry, was a man of science AND humanity. It was his humanity and a sense of duty that drove him to be vocal against the nuclear arms race, which eventually made him a target of humiliation and destruction by his enemies. Among so many things I have learned, one is Oppenheimer’s way with narratives, in writing and speech. I admire Oppenheimer’s nuance, intellect, brilliance, and the poetry in his use of English language, to convey complex thoughts...
2023-07-3012 min10PlusBrand
10PlusBrandEpisode 94: Yosemite Adventure, Part 4 of 4: Heeding the Wisdom of the Mountains_by Joanne Z. TanWhy was climbing down the Mist Trail with 30 pounds of weight more dangerous than even climbing down Half Dome? Joanne Z. Tan shares inspirations she got from the mountains, in this last Part 4 of 4: Yosemite Adventure. - Trekking 3,665 feet down on the Mist Trail, next to dangerous cliffs - Don’t yield to stupidity - “Happy Birthday, Daley!” - Leaving Yosemite - The first restaurant meal at the Hungry Bear Diner - Back to the “Civilized” World: flush toilet, shower, water, and the Planet Earth - What is eternal? - The mind prepares the body, and the soul is changed...
2023-07-1520 min10PlusBrand
10PlusBrandEpisode 93: Yosemite Adventure, Part 3 of 4: Clouds Rest; & Talking to a Quail_Joanne Z. Tan"Don't climb Clounds Rest in a thunderstorm. You will be struck by lightning." People say. And that was exactly what happened - almost!  Did you know that Clounds Rest is 1,100 feet ABOVE Half Dome?  What did we see up there? Listen to Part 3 of 4, Yosemite Adventure, by Joanne Z. Tan. - Clouds Rest - Altitude sickness - The wall of life and death - Thunderstorm - Talking with a Quail - To watch it as a video - To read it as a blog - To watch part 4 Please don't forget to...
2023-07-1509 min10PlusBrand
10PlusBrandEpisode 92: Yosemite Adventure, Part 2 of 4: Climbing Up and Down Half Dome_by Joanne Z. TanEvery year people die climbing Half Dome. Was climbing down more difficult than climbing up? What was it like to be on top of it? Why do people climb it again and again? Joanne Z. Tan shares her true stories about climbing Half Dome in Part 2 of 4: Yosemite Adventures. - Half Dome - Control of the mind - The Dare Devil Rock Climbers - Lost the trail - fear struck - Why people climb Half Dome again and again - To watch it as a video - to read it as a blog ...
2023-07-1412 min10PlusBrand
10PlusBrandEpisode 91: Yosemite Adventure, Part 1 of 4: The Waterfalls_by Joanne Z. TanFor 15 years, I have been wanting to climb Half Dome and Clouds Rest. I checked them off my bucket list in the last weeks of June, 2023, at the age of 62. The experience transformed my life. - My son Daley joined me for the Yosemite hike at the last minute - Mist Trail, Vernon Fall, Nevada Fall, Torrential Water - The Falls and the Granite Cliffs - Backpacking in the wilderness: going solo, or with another? - Campfires - The four seasons in a day - temperature changes at high altitude - To watch it as a video
2023-07-1414 min10PlusBrand
10PlusBrandEpisode 90: Who are you, when those are gone? - A one-minute poem by Joanne Z. TanWild flowers blossom in the wilderness, never been seen, never been admired. They blossom not for anyone’s eyes, not for affirmation, adoration, appreciation. ...   - To watch is as a video - to read it as a blog Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, thank you! - To stay in the loop, subscribe to our Newsletter  - To download free ebook  (About 10 Plus Brand: In addition to the “whole 10 yards” of brand...
2023-05-1301 min10PlusBrand
10PlusBrandEpisode 89: Our own identity, our individual freedom are what America made of_Joanne Z. TanOnly YOU can give up your own identity, to merge it with a leader, with a religion, with a marriage, with an ideology, a cause, a political rally cry, a cult…  Only YOU can choose the comfort of “identifying” with someone, or some group, or some causes, by ignoring the painful and difficult truth that you’d rather not face.   But sooner or later, the mirage will fade, and no one can escape the hard truth... - To watch is as a video - to read it as a blog Please do...
2023-05-1102 min10PlusBrand
10PlusBrandEpisode 88: The Tennessee Three and the Holy Week_A Poem by Joanne Z. TanThe Tennessee Three - A Poem A poem by Joanne Z. Tan on the Tennessee Three, Trump indictment, the states' rulings on abortion, Christian holy week of hell & resurrection. - To watch is as a video - to read it as a blog Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, thank you! - To stay in the loop, subscribe to our Newsletter  - To download free ebook  (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creati...
2023-04-0902 min10PlusBrand
10PlusBrandEpisode 87: Brand Building, Organizational Culture, Brand LoyaltyBrand building, when done correctly, drives a thriving internal organizational culture, and external brand loyalty on the part of long term customers. What is brand building? Let your brand vision guide your organizational leadership and internal workforce Vision is the ultimate linchpin for both internal and external brand loyalty Organizational Culture is a Function of a Brand Vision Brand Loyalty is the Ultimate Measure of Brand Success Contact us for an initial consultation To read it as a blog To watch as a video Please don't forget to like it, comment, or better, SHARE IT...
2023-03-2906 min10PlusBrand
10PlusBrandEpisode 86: A short and funny excerpt from Joanne Z. Tan’s Memoir_”Where is my tripod”?"Where is my tripod?" -A short and funny excerpt from my memoir - 30 Seconds of Anything with Joanne Z. Tan, 10 Plus Brand When my two sons were about 14 and 11 years old, they were given a video game break after doing their homework, and I got a chance to prepare for a photo shoot as a photographer. I remembered that I had folded my tripod into a pouch with a shoulder strap, but couldn’t find it afterwards... To read it as a blog To watch is as a video Please don't forget to li...
2023-03-2901 min10PlusBrand
10PlusBrandEpisode 77: Prince Harry’s Book Spare, is like a never ending Shakespeare tragedy_Joanne Z. Tan_10PlusBrand.comTo read it as a 1-min blog To watch it as a 2-min video To stay in the loop, subscribe to 10 Plus Brand's Newsletter   "Spare", authored by Prince Harry, damages Prince Harry himself & his own family, King Charles III, Prince William, the entire British royal family and the monarchy, for decades to come, as a Shakespeare tragic drama, LIVE. One can NOT be redeemed by crushing others, no matter how “justified” one thinks.  The royal family did a bargain at a cost: glamor, status, wealth, titles, - all sy...
2023-01-1302 min10PlusBrand
10PlusBrandEpisode 74: Barbara Walters_Right In Your Face, but SO WHAT?_30 seconds of anything_Joanne Z. Tan_10PlusBrandBarbara Walters was not liked by many men, even women, since she was aggressive, vain, and often right in your face. But she simply didn't give a damn. What made her a super star and an inspiration to so many? To read it as a blog To watch it as a video - To stay in the loop, subscribe to our Newsletter  - Download free Ebook Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: I...
2023-01-0200 min10PlusBrand
10PlusBrandEpisode 68: ”Us vs. the Problems”, NOT ”Us vs. Them”_30 Seconds of Anything_by Joanne Tan_10PlusBrandUs vs. The Problems, NOT “Us vs. Them” Elections come, elections go. In a football loving country with only two political parties, the FALSE sense of opposition can destroy national unity with “Us vs. Them” thought distortion, when it is TRULY “Us vs. the Problems” we ALL face.  Truth is seldom in the extremes, but more often than not, in the middle. Whatever party you vote for, be the change you want to see in America: country first. Respect fellow countrymen’s humanity, and uphold our democracy based on the rule of law. This mindset...
2022-10-0800 min10PlusBrand
10PlusBrandEpisode 67: 8 Brand Elements for Businesses, Leaders, or Organizations_by Joanne Z. TanHere are 8 brand elements which, when used well, can substantially enhance a company's digital marketing, branding and brand building with strategies, content, logo, website, video, LinkedIn, SEO. As the economy is in a soft landing, and perhaps heading into a recession, doing more with less during times of inflation is key to your company’s success. What are the low hanging fruits in digital marketing for you?  The upcoming book “How to Become a Brand: Decode, Create, Amplify” by Joanne Z. Tan, founder, CEO, and brand strategist of 10 Plus Brand, Inc, will discuss the following eight brand element...
2022-10-0216 min10PlusBrand
10PlusBrandEpisode 66: Together and Apart_a poem by Joanne Z. TanTo watch Joanne reading this poem on youtube To read this poem   - To stay in the loop, subscribe to our Newsletter   Last newsletter, I wrote a poem, “Is a Life Complete Without another?” about basically…what’s the point of marriage? Here’s another poem “Ode to Idea Love”, the exact opposite. Perhaps the best thing I learned from law school is to see the same issue from opposite points. Want to read the last “cynical” poem? Here's the newsletter it was in: https://10...
2022-10-0102 min10PlusBrand
10PlusBrandEpisode 65:Queen Elizabeth’s ”4 Ds” Behind her 70 years’ Rule_30 Seconds of Anything_by Joanne Tan_10PlusBrandI'd summarize Queen Elizebeth II's brand with 4 Ds:  Duty, Decency, Dignity, and Discretion.  With her commitment to her service, her kindness, intelligence, and toughness In making hard decisions such as stripping her son Prince Andrew' royal titles, she demonstrated discretion and integrity, which enhanced her dignity, and the monarchy's relevancy in this modern world.  These virtues were the reasons why she ruled 70 years through many tumultuous times, external and internal. Her dutifulness, decency, dignity and discretion made her widely respected and loved, and turned herself into a unique brand: the GREAT, yet self restrained Queen Eli...
2022-09-1000 min10PlusBrand
10PlusBrandEpisode 64: What do Serena Williams, Michael Phelps, and Sports Superstars have in common? 30 Seconds of Anything_by Joanne Tan_10PlusBrandSerena Williams, Michael Phelps, Michael Jordan, Muhammad Ali, ... what do these sports superstars have in common?  Will power, drive, tenacity, talent, and HARD WORK.   They have transcended their greatness in their respective fields, to become symbols of human strength, - mental, physical, and spiritual. Their legacy will inspire humanity for generations, not because they won more than they lost, but because of their imperfect records that proved their strive for greatness when most people would give up. They have shown us how to #beYourOwnBrand, and #beYourOwnSuperpower. - To stay in the loop, subscribe to...
2022-09-0400 min10PlusBrand
10PlusBrandEpisode 61: Is A Life Complete Without Another?_A Poem by Joanne TanIs a Life Complete without Another?  (A Poem written by Joanne Tan, Aug. 2022.) To watch Joanne Tan reading it as a video To read it as a blog   Alone, helpless, utterly dependent - we came to the world. Alone, helpless, utterly dependent - we leave this Earth, regardless of fame, fortune, power, position.   Inherently needy is not the same as independently alone.   Blessed are you  if you share your life with a beloved,  ...
2022-08-1802 min10PlusBrand
10PlusBrandEpisode 59: Nancy Pelosi Has Got Balls!_30 Seconds of Anything_by Joanne Tan_10PlusBrand- To stay in the loop, subscribe to our Newsletter  - To read it as a blog - To watch it as a video Nancy Pelosi has got balls! While the whole world was nervously reacting to China's vicious threat, Nancy not only went to Taiwan as planned, but met with dissidents, pro-democracy leaders, and vowed ironclad support for democracy against autocracy. What a steely backbone she’s got, contrasted with the spaghetti spines of political opportunists like Josh Hawley, who pumped up his fist to instigate the mobs to storm the Capitol, and...
2022-08-0600 min10PlusBrand
10PlusBrandEpisode 57: Term Limits for US Supreme Court Justices; Investigation & Impeachment of Justice Thomas & Other PerjurersNo one is above the law, not even a Supreme Court Justice PLEASE share. Please take actions such as sending a message to your congressmen and senators, to DOJ, and other lawmakers in Congress. Do it now! To watch, listen to, and read this as a video To read it as a blog The US Supreme Court’s justices, like other branches of the federal government, must be checked and balanced by the legislative and the law enforcement branches, with investigation, impeachment, suspension, and removal in case of high cr...
2022-06-2606 min10PlusBrand
10PlusBrandEpisode 56: How to do more with less in brand marketing during inflation- To read it as a blog - To watch it as a video To stay in the loop, subscribe to our Newsletter  The 1st insight is: do more with less. Just like more food results in more weight and health problems, more marketing in an indiscriminately what-others-are-doing fashion can be a waste of money, and gets you nowhere.  How can you get the most bang for your marketing buck, especially with inflation-induced shrinking budgets? (Hint: Starting with the low hanging fruit, such as a LinkedIn profile and/or a website.) Th...
2022-06-2003 min10PlusBrand
10PlusBrandEpisode 55: How to Multiply EBITDA 4-20 Times with Brand Building and Brand Marketing1st Q: “When is the best time to build a brand?” 2nd Q: “What is the ROI for investing in brand building and brand marketing?” 3rd Q: “My clients come from referrals and warm leads. I never got a client straight from my website, or LinkedIn, or other social media. Why do I need online branding and brand building?” 4th Q: “What is the difference between marketing and brand-marketing?” To find out the full answers, listen to this 7 minute podcast - you won't walk away empty handed after 7 minutes of listening to the answers b...
2022-05-1507 min10PlusBrand
10PlusBrandEpisode 54: Will Smith’s Slap - What makes a man defend another woman? (And vice versa?) _ by 10 Plus BrandEven though I wish Will Smith could have used the Oscar stage to first VERBALLY extract an apology from Chris Rock, instead of slapping him and using profanity, I know that Will Smith’s intention was out of his love for his wife and to defend his wife above and beyond any considerations for himself, such as being charged for assault, or being criticized, or even barred from the Academy.  Cory Booker’s impassioned speech at Judge Ketanji Brown Jackson’s Supreme Court confirmation hearings moved her, himself, myself, and many others to tears.  Even though it was a sp...
2022-04-0505 min10PlusBrand
10PlusBrandEpisode 53: 7 tips for making a brand video, by 10PlusBrand.comWhat is a brand video?  Why is a brand video needed? What are the differences between a brand video and other videos?   Where can a brand video be showcased? What assets are needed for making a brand video? How is it edited? How long should a brand video be?   Is voice-over needed? Are acting talents necessary?  What is the budget range for a brand video? ... As part of a book I am writing, “How to become a brand - Decode, Create, Amplify”, I will be sh...
2022-03-2703 min10PlusBrand
10PlusBrandEpisode 52: Ukraine War and Americans’ ResponsibilitiesThe Ukraine War as an intervention, unification, inspiration, and revelation of characters, both personal and national My older son has been serving in the US military for about 7 years. As soon as the Ukraine War broke out three weeks ago, he was deployed to a NATO country in Europe. Moments before he boarded the military plane, I said to him: “ My son, thank you for your service.” He was a little surprised to hear this from me, and I said: “In your own small ways, you are defending democracy, freedom, and our way of life.” I don’t...
2022-03-1410 min10PlusBrand
10PlusBrandEpisode 51: Joanne Z. Tan Interviews Jonathan Leidy on Building Young Men Mentally, Emotionally, Physically - _Interviews of Notables & InfluencersJoanne Z Tan, CEO of 10 Plus Brand interviews Jonathan Leidy about Young Men's Ultimate Weekend that helps teenage boys grow mentally, emotionally, physically. (Excerpt:) Joanne Tan: "In addition to "Interviews of Notables and Influencers", I also interview ordinary people doing extraordinary things. Today Jonathan Leidy is one of those unsung heroes. He is an ordinary person doing extraordinary things." "One Sunday evening I was watching TV while doing dishes. And then there came Lisa ling, "This is Life". And I heard in the background, "here is 'Pork Chop'". And as soon as the...
2022-03-0544 min10PlusBrand
10PlusBrandEpisode 50: The Great Resignation - Quit Job? Change Career? What’s Next?Since the pandemic began in 2020, almost half a million (and counting) people are quitting jobs in the Great Resignation, for more fulfilling career opportunities. Some are thinking of starting their own businesses, some are switching companies, while companies are trying to keep talents. What mindset, skills, disciplines and lifestyles do you need, if you are thinking of leaving your current workplace?  What do business leaders need to prepare themselves for this Great Resignation and the ensuing Great Reshuffle? Joanne Z. Tan, a brand builder & marketer and Rachel Burr, a leadership coach did a l...
2022-03-0259 min10PlusBrand
10PlusBrandEpisode 49: Super Bowl 2022 Best 3 TV CommercialsThis year, something peculiar happened-- previous years’ super bowl ads were all released weeks or days before the big game; this year, only about 35% of the ads have been pre-released two weeks before the game date on Feb. 13, 2022, and as of before the 56th Super Bowl, about 80% of commercials were released on the internet. Was it because companies are afraid of not making it to our top 3 best Super Bowl list? If that’s the case, we are very flattered. But forcing people to watch poorly made ads will make your captive audience more resentful of your bran...
2022-02-1304 min10PlusBrand
10PlusBrandEpisode 48: ”Secrets” for Investing in the stock market by Patrick Geddes, from $0 to $43 Billion - Interviews of Notables & Influencers"Transparent Investing" by Patrick Geddes' is releasing Jan 25, 2022. If you invest any amount in the securities market, if you work with a financial investor, or are considering ditching or hiring one, YOU CANNOT AFFORD TO MISS THIS INTERVIEW! This one and half hour long episode can save you thousands, or tens of thousands, even hundreds of thousands of dollars, depending on your investment size. Do you really need a financial advisor? What's the easiest but also hardest thing to do when investing in the stock market? During inflation, any better place...
2022-01-221h 3310PlusBrand
10PlusBrandEpisode 47: Joanne Z. Tan Interviews Rotten Tomatoes Co-founder on Creator Economy, Learn to Earn Education based on Web3 & NFT Metaverse - Interviews of Notables & InfluencersWeb3, NFT, and Metaverse will decentralize education into learn-to-earn model, and build a creator economy, and even make movie watchers into roles they play in the movie ...  Patrick Lee, co-founder of Rotten Tomatoes, was interviewed by Joanne Z. Tan on the "Interviews of Notables and Influencers" podcast, video and blog series, where Patrick talked about these topics: The recent Theranos Elizabeth Holmes trial, "fake it till you make it", Silicon Valley culture, NFT, Web3, Metaverse, their roles in a creator economy, in a new learn to earn education model, D...
2022-01-1543 min10PlusBrand
10PlusBrandEpisode 46: New Year Resolution_30 Seconds of AnythingShhh! Don’t tell anyone - about your New Year Resolutions!  Keep it to yourself and WORK on it quietly for at least 3 months before breathing a word of it  - be it avoiding sugar, losing 5 pounds, reading a few books, or even writing a book… Planning is essential, but ... - To stay in the loop, subscribe to our Newsletter  - To watch it as a video - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ - Find us online by clicking or follow these hashtags: ...
2022-01-0600 min10PlusBrand
10PlusBrandEpisode 45: Joanne Z. Tan Interviews Shawn Flynn on Networking and Podcasting_Interviews of Notables & InfluencersIf you want to be featured on a podcast, or to host and produce your own podcast, learn from those who have been there, done it, such as Shawn Flynn, who has hosted 110 episodes for his own "Silicon Valley Podcast" production. Among those Shawn interviewed are Jim Mckelvey, co-Founder of Square, Melanie Perkins, Co-Founder of Canva, Patrick Lee, Founder of Rotten Tomatoes, on topics from building a unicorn company, raising funding, trends in technology, scaling a company, leadership, skill for the future, and much more. - To stay in the loop, subscribe to our Newsletter 
2021-12-1058 min10PlusBrand
10PlusBrandEpisode 44: How to Rebrand - What did Facebook & Tiffany Do WrongRenaming Facebook into Meta is not rebranding and can't solve Facebook brand DNA problems. What did Harley Davidson and Dunkin' did right with their rebranding? - value, ethics & services. To stay in the loop, subscribe to our Newsletter  To read it as a blog To watch it as a video https://10plusbrand.com/ https://10plusprofile.com/ OR follow us on social media: #10PlusInterviews  #30SecondsofAnything #10PlusBrand  
2021-11-2912 min10PlusBrand
10PlusBrandEpisode 43: Four Questions for Elon Musk: Science & Humanity, Life on Earth & Mars, Open Source Information Age, etc.We invite Elon Musk to answer about his own open source charity platform, saving Earth & improving humanity while going to Mars.   To stay in the loop, subscribe to our Newsletter  To read it as a blog   Question #1: Why don’t you start a charitable foundation with open source accounting yourself, if you rightfully don’t trust bureaucracies like the UN?   Question #2: If you don’t want a dog-eat-dog, “beanstalks-burn-beans” world (explained below), why don’t you create an alternative digital open for...
2021-11-0710 min10PlusBrand
10PlusBrandEpisode 42: Interviews of Notables & Influencers - Celebrating 10th Interview in 2021Why heavyweights like Tim Draper want to be on 10 Plus Podcast? Other than billionaires, why do we celebrate ordinary people? In December 2021, we at 10 Plus Brand will celebrate the 10th episode of Interviews of Notables and Influencers, since this podcast and video series launched on December 30th, 2020.  If you would like to stay in the loop, subscribe to our Newsletter  To watch it as a video  To read it as a blog   You can find all 10 interviews on our website: 10PlusBrand.com, or under the #10PlusInterviews on socia...
2021-10-2604 min10PlusBrand
10PlusBrandEpisode 6: How to Connect Online to Get More Clients, Sales, & OpportunitiesIf you would like to stay in the loop, subscribe to our Newsletter    A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc. https://10plusprofile.com/ https://10plusbrand.com/ Email: info@10PlusBrand.com Phone: 888-288-4533 This is a Virtual Live Presentation @ Open UP Summit 2020, held in Taiwan on 9/11/2020  Joanne Z. Tan, Founder, CEO, Brand Strategist at 10 Plus Brand, talks about using LinkedIn and website to get more leads, prospects, customers, sales.   If you would like to stay...
2020-09-1521 min