Shows
217cast: Business, Marketing, and Branding217cast 022: Facebook Bars, Pinterest Posts, and Why Its Never Too Late to Start a BusinessOn this episode Myles and Mack talk about business trends they are seeing and what is on the horizon. Facebook is launching a new app, Pinterest posts have the longest life of any platform, and some other fun facts. Sit back, tune-in, and enjoy!2021-03-0223 min217cast: Business, Marketing, and Branding217cast 021: Grow Your Business With Google My BusinessIn this episode of the 217cast Mack and Myles walk through how to use Google My Business to grow your business. Google My Business is a free service from Google that allows you to list, manage, and update your business information through their dashboard. Mack and Myles talk about how Google My Business should be looked at more like a social media as opposed to a digital directory. When you play Google's game you will be rewarded.2021-02-2619 min217cast: Business, Marketing, and Branding217cast 020: Free and Low Cost Marketing Tactics to Grow your Small BusinessIn this episode Myles and Mack get into the AIDA funnel, walking prospective customers through the funnel, and free and low cost marketing tactics to help you grow you business! Have questions or comments about this episode? Reach out to one of us at mack@217digital.com or myles @217digital.com.2021-02-1624 min217cast: Business, Marketing, and Branding217cast 019: Super Bowl LV; Major Brands Missing, Hidden Humor, and MoreIn episode 019, Myles and Mack dive into why some of the major advertisers were missing, hidden humor in commercials, and why Reddit only advertised for 5 seconds! Tune-in to get their take on it all. We would love to hear what you had to think about this years Super Bowl! Shoot us an email at myles@217digital.com or mack@217digital.com2021-02-1324 min217cast: Business, Marketing, and Branding217cast 018: We are back and ready for 2021In episode 018 of the 217cast Myles and Mack discuss what they have been up to and why they have been MIA. They also share some of their thoughts on small businesses being fluid in their startup years. Finally, they share a preview of what is to come in 2021. Tune in and get ready for more amazing content in 2021.2020-12-3023 min
217cast: Business, Marketing, and Branding217cast 017: Erin Hohnbaum: E. Leigh's Boutique, Business Leadership, and Women's AdvocacyOn this episode Myles and Mack interview Erin Hohnbaum, the founder of E. Leigh's Boutique. Erin talks about her experience leaving a good paying job to follow her passion, her journey of taking her business from humble beginnings to now having multiple locations, leading a team and ambassadors, and her woman's advocacy efforts working with organizations like PowHER Project. Tune in to this episode to be inspired, motivated, and learn many lessons from Erin!2020-09-0833 min217cast: Business, Marketing, and Branding217cast 016: The Current State of PodcastingAnchor is the easiest way to make a podcast and powers around 40% of all podcasts made. Using Anchor is as simple as recording the audio and uploading, giving it a giving it a title, description ad publishing. Anchor also help podcasters monetize their show.
According to Magna Global, podcast advertising is supposed to break the $1 billion mark sometime between 2021 and 2022. Creating a podcast and drawing in an audience can give people financial freedom by talking about topics they are passionate about.
Since Anchor is now owned by Spotify it uses their data to tell you...2020-08-1824 min217cast: Business, Marketing, and Branding217cast 015: How to Build a Brand StrategyWhat is it?
Brand Strategies help give you and your team guidance as you build your brand. Often times companies are guided by a compass, you could be headed toward the right direction but if your start off going a few degrees off course you will be hundreds of miles from your destination. A brand strategy is a roadmap. It shows you exactly what you need to do to get your brand where you want it to go.
How can someone develop it for their own brand?
You have to first start by...2020-08-0421 min
217cast: Business, Marketing, and Branding217cast 014: Ryan Tate; President and Founder of VETPAWMyles and Mack had the honor of having Ryan Tate on the podcast in this episode. Ryan is the president and founder of VETPAW, Veterans Empowered To Protect African Wildlife. Ryan tells his story on how he got involved in conservation, the efforts they are making overseas to protect African wildlife, and the programs VETPAW is putting in place in the Unites States of America to get more people involved in conservation. Ryan also talks about how he has balanced the different personalities within VETPAW and how to keep everyone on mission.2020-07-1037 min217cast: Business, Marketing, and Branding217cast 013: The 5 Steps to Picking Influencers for MarketingIn this episode Myles and Mack get into the steps of picking an influencer for influencer marketing and the numbers you should be analyzing when doing so. This episode is based on an article you can find at 21digital.com or by clicking here. 2020-06-2420 min217cast: Business, Marketing, and Branding217cast 012: Who is 217digtal?Myles and Mack get into their previous experiences, why they started 217digital, and where they see it going. This episode is more conversational opposed to the typical practical advice for small businesses.2020-06-1618 min217cast: Business, Marketing, and Branding217cast 011: Building Out PersonasIn this episode Myles and Mack discuss building personas. Check out the notes to see questions to ask when building out personas for your business.
Figuring out a persona helps you to speak directly to your target audience and not be too general. When it is a personal message you can see growth very quickly
What is a persona:
A fictional character that models your target audience.
Necessary questions to ask to build a strong persona:
Gender
Age
Education
Income
Day...2020-06-1018 min217cast: Business, Marketing, and Branding217cast 010: Lead Scoring and Turning Prospects Into CustomersMyles and Mack dive into the details of lead scoring and moving prospects through a marketing funnel. Scoring leads can be difficult and most people have no idea on how to do it. In this episode you will find out exactly how. Take out your pen and paper and get ready to dive into this weeks episode. 2020-05-2704 min217cast: Business, Marketing, and Branding217cast 009: 6 marketing resources you must be usingIn this episode Myles and Mack talk about 6 different resources they use for marketing all of the time. The resources include Winmo, Digital Marketing Tuner, Typeform, Hubspot Blog, Medium, and Garyvee. Tune in to hear the best uses for these platforms and how Myles and Mack use them.2020-05-1920 min217cast: Business, Marketing, and Branding217cast 008: What will a comeback look like?In episode 007 Myles and Mack discuss predictions for what a new normal will be. They dive into working at home, relationships, and more in this weeks episode.2020-05-1324 min217cast: Business, Marketing, and Branding217cast 007: Influencer Marketing; How to Pick The Right InfluencersIn this episode Myles and Mack dive deep into influencer marketing. They talk about metrics to measure, how to make sure your influencer is legit, how influencer marketing is the wild west in today's business environment, and how influencer marketing is the perfect way to build brand awareness. Have questions about influencer marketing? Shoot Mack an email at mack@217digital.com.2020-05-0522 min217cast: Business, Marketing, and Branding217cast 006: Andrew Salzbrun; Blink Cincinnati, The AGAR, and what is to come...In this episode Myles and Mack hop on a call with Andrew Salzbrun to discuss how art has influenced his entrepreneurial career, why he chose Cincinnati, and finding direction. 2020-04-2741 min217cast: Business, Marketing, and Branding217cast 005: Remarketing: The Secret Sauce to MarketingMyles and Mack talk about remarketing and how continuously showing up in front of your audience is the secret to converting prospects into customers. Whether that's a series of billboards or using retargeting ads on social media platforms or search engines.2020-04-2026 min217cast: Business, Marketing, and Branding217cast 004: Content Marketing in a digital ageMyles and Mack discuss how content marketing can change your business and give you content to use across platforms from your website, social media, and email marketing! Tune in to learn how to build your content marketing for your business today.2020-04-1320 min217cast: Business, Marketing, and Branding217cast 003: Panda Fresh Foods and adapting quicklyIn this episode Myles and Mack discuss Cincinnati local business, Panda Fresh Foods. Panda Fresh Foods went from being a B2B restaurant food supplier to B2C food delivery service when COVID-19 struck. Kam Siu, the owner of Panda Fresh Foods, was nice enough to give us some information on how he adapted and overcame when the seas got choppy.2020-04-0622 min217cast: Business, Marketing, and Branding217cast 002: Too big to fail? NeverIn episode 2 Myles and Mack discuss the importance of innovation in business. They discuss some different companies who grew to massive success and then stopped innovating causing them to fail. Innovation is the key to growing a thriving company.2020-03-3126 min217cast: Business, Marketing, and Branding217cast 001: Coronavirus, SXSW cancelled, and how to hedge your business when all else failsIn this episode Myles and Mack talk about the Coronavirus and how it is affecting the entire hospitality industry and beyond.2020-03-1124 min